> ## Content Index
> Fetch the complete content index at: https://www.antoinebuteau.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Go-To-Market Strategy — Series Index
- URL: https://www.antoinebuteau.com/go-to-market-strategy-series-index/
- Published: 2026-05-11T04:03:03.000Z
- Updated: 2026-07-19T00:13:08.000Z
- Description: A durable go-to-market strategy aligns target customer, positioning, motion, distribution, sequencing, buying process, economics, and competitive advantage. The sequence shows how these choices reinforce one another, then turns them into a practical audit.
- Author: Antoine Buteau
- Tags: #GTM Strategy, Series Index

**Go-To-Market Strategy** is a 10-part series. Use this page as the table of contents and read the posts in order.

## Read the series in order

1. [GTM Strategy Is Not a Sales Plan](https://www.antoinebuteau.com/go-to-market-strategy-series-1-gtm-strategy-is-not-a-sales-plan/)
2. [ICP Is a Strategy Choice, Not a Persona Exercise](https://www.antoinebuteau.com/go-to-market-strategy-series-2-icp-is-a-strategy-choice-not-a-persona-exercise/)
3. [Positioning, Category, and Narrative Are Different Jobs](https://www.antoinebuteau.com/go-to-market-strategy-series-3-positioning-category-and-narrative-are-different-jobs/)
4. [Motion-Market Fit](https://www.antoinebuteau.com/go-to-market-strategy-series-4-motion-market-fit/)
5. [Distribution Advantage](https://www.antoinebuteau.com/go-to-market-strategy-series-5-distribution-advantage/)
6. [Sequencing the GTM](https://www.antoinebuteau.com/go-to-market-strategy-series-6-sequencing-the-gtm/)
7. [Design Around the Buying Process](https://www.antoinebuteau.com/go-to-market-strategy-series-7-design-around-the-buying-process/)
8. [GTM Economics Are Strategy, Not Finance Hygiene](https://www.antoinebuteau.com/go-to-market-strategy-series-8-gtm-economics-are-strategy-not-finance-hygiene/)
9. [Competitive Strategy: Wedges, Incumbents, and Substitutes](https://www.antoinebuteau.com/go-to-market-strategy-series-9-competitive-strategy-wedges-incumbents-and-substitutes/)
10. [The GTM Strategy Audit](https://www.antoinebuteau.com/go-to-market-strategy-series-10-the-gtm-strategy-audit/)

Start with [GTM Strategy Is Not a Sales Plan](https://www.antoinebuteau.com/go-to-market-strategy-series-1-gtm-strategy-is-not-a-sales-plan/). If you want the practical diagnostic, jump to [The GTM Strategy Audit](https://www.antoinebuteau.com/go-to-market-strategy-series-10-the-gtm-strategy-audit/).