> ## Content Index > Fetch the complete content index at: https://www.antoinebuteau.com/llms.txt > Use this file to discover other available public pages before exploring further. # Lessons from Brian Halligan - URL: https://www.antoinebuteau.com/lessons-from-brian-halligan/ - Published: 2025-08-08T21:04:26.000Z - Updated: 2026-09-30T18:50:20.000Z - Description: Brian Halligan, HubSpot co-founder and board member, Sequoia partner, Propeller Ventures founder, and MIT Sloan lecturer, shares lessons on inbound marketing, leadership, culture, hiring, and scaling. - Author: Antoine Buteau - Tags: Profile, GTM, Sales & Marketing, Tech Entrepreneurs & Founders Profiles Brian Halligan co-founded HubSpot, ran it as CEO for about 15 years, and now coaches Sequoia's founders as its in-house CEO coach. — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). ![Infographic for "Lessons from Brian Halligan".](https://www.antoinebuteau.com/content/images/2026/07/61d2728d-021d-4902-9e61-3e1020f3e1e0-74733f88-4edf-4e41-a8bb-fc6673279435-optimized.webp) ## On Inbound Marketing and the Modern Customer 1. **On the Grateful Dead:** Halligan on the Grateful Dead: "They were sort of the very first inbound marketers where they gave away their content to pull in new customers." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 2. **On Recording Concerts:** Halligan: "So they encouraged you to bring in your camera and your recording equipment." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 3. **On Pulling People In:** Halligan: "It's very similar to inbound marketing where you create video content, blogging content, spreading it to social media and using a very organic way to pull people in and scale your business." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 4. **On the Change in Buyer Behavior:** Halligan: "they just don't respond to marketing anymore. You have to change the way you market to match that." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 5. **On Customers Behind Behavior:** Halligan: "our customers are a hair behind what human behavior actually is." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 6. **On Video:** Halligan: "the attract layer is really gonna move from written to video. And you gotta get great at video." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 7. **On Video on the Cheap:** Halligan: "You don't have to spend a ton of money getting great at video. You can get great at video on the cheap." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 8. **On the Calendar Link:** Halligan on putting the rep's calendar link on the website: "That just cuts out a lot of time for the prospect." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 9. **On Go-To-Market Turned on Its Head:** Halligan: "I think the go-to-market is going to get turned on its head." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 10. **On Enterprise Sales:** Halligan: "ye old enterprise sales where there's actual trust built up between two carbon-based life forms, I think will be very, very, very late to go in the white collar world." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). ## On Business Strategy and Innovation 1. **On Lead Bullets:** Halligan: "there's no such thing as a silver bullet. It just takes a lot of lead bullets to get something done." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 2. **On Two Steps Forward:** Halligan on HubSpot's growth: "inside it was two steps forward, one step back." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 3. **On Doing Too Much:** On why HubSpot made mistakes, Halligan says "Usually it was we're trying to do too much." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 4. **On Good Things From Crisis:** Halligan: "Usually very good things came out of crises." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 5. **On Two People Watering a Plant:** Halligan: "If you want to kill a plant, have two people water it." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 6. **On Cross-Functional Owners:** Halligan: "Everything important happens cross-functionally inside a company at scale. And you need someone powerful to own it." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 7. **On the Bad-News Sandwich:** Halligan: "When you have to eat a shit sandwich, don't nibble." He says to "just rip the darn band-aid off, tell everyone the bad news. They're adults. They can handle it and get it done." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 8. **On the 2004 Red Sox:** Halligan on how the Red Sox won: "they had a team of a bunch of homegrown, really high quality, inexpensive talent that they drafted and came through the farm system." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 9. **On Evolving the Team:** Halligan: "I think it needs to evolve and your team needs to evolve over time." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 10. **On Eighty-Four Years:** Halligan: "the Boston Red Sox didn't win a world championship for 84 years." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 11. **On Mixing Insiders and Outsiders:** Halligan: "that mix really works and I think that has worked for HubSpot." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). ## On Company Culture 1. **On Few Rules:** Halligan: "We try not to create a lot of rules inside of HubSpot." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 2. **On No Handbook:** Halligan: "We don't have an employee handbook or things like that. We basically come in and say use good judgment." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 3. **On Solving for the Company:** Halligan: "You're an adult, we respect you. Solve for the customer, solve for the company over yourself, and try to make good decisions." — [HubShots Episode 100: "Brian Halligan on Marketing Past, Present and Future" (2017, transcript)](https://www.hubshots.com/episodes/episode-100?ref=antoinebuteau.com). 4. **On Being Yourself:** Halligan: "I was very much myself and I think it attracted a certain type of people and it definitely repelled a certain type of person." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 5. **On Red Flags:** Halligan: "I would be surprised if anyone you hired didn't have some red flags." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 6. **On Intense Culture:** Halligan: "I drive a very intense culture of hard work." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 7. **On Enterprise Value Over Team Over Me:** Halligan: "EV is greater than TV is greater than MEV." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 8. **On Work-Life Balance:** Halligan: "I don't know any of the founders I work with that have work-life balance. By the way, this is not something I recommend." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). ## On Leadership and Personal Growth 1. **On Strengths Becoming Weaknesses:** Halligan: "that amazing strength of Founders turns into an amazing weakness as you scale." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 2. **On Doing Everyone Else's Job:** Halligan on founders as they scale: "you're overthinking and you're basically doing everyone else's job." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 3. **On Leaning Into Strengths:** Halligan: "if I have a strength that's like a 10x strength how do I make that a 100x strength." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 4. **On Hiring Around Weaknesses:** Halligan: "I try to hire around them and I try to advise my folks to hire around them and I lean into my strength." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 5. **On the Net Promoter Review:** Of the annual review his co-founder ran, Halligan says "he does a net promoter survey on me." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 6. **On Ten Pages of Bugs:** Halligan: "the next 10 pages were my bugs and there was a full 10 pages of bugs with direct quotes pulled on each one." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 7. **On Twenty to Two Thousand:** Halligan: "I like the scaleup phase of 20 to 2000 I think was where I was at my best." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 8. **On Stepping Down:** After his snowmobile accident, Halligan says he thought "I don't want to be the CEO of HubSpot anymore." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). 9. **On No One to Rescue You:** Halligan: "The thing about being a founder, CEO is no one there to rescue you." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 10. **On Parents and VCs:** Halligan: "Your parents aren't going to rescue you. Your VC's not going to rescue you." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 11. **On Starting Versus Scaling:** Halligan: "Starting a company has never been easier. Scaling one into a durable, high-impact organization has never been harder." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 12. **On It Being on You:** Halligan: "You can get some help, but it's on you." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). ## On Hiring and Team Building 1. **On Blind References:** Halligan: "I coach people to do blind references. Find someone you know that work with them." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 2. **On the Rehire Question:** Halligan's favorite reference question: "would you enthusiastically rehire this person for that role." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 3. **On Obsession and a Chip:** Halligan's founder test asks "Are they obsessed with this problem they're going after? Do they have a chip on her shoulder?" — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 4. **On Five-Tool CEOs:** Halligan: "it's very rare that you have a five-tool player, like extremely rare." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 5. **On What Five-Tool Means:** Halligan: "You can code. You have tastes. You have vision. You can sell the product." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 6. **On Hiring Fast:** Halligan: "people hire fast and fire slow." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 7. **On C-Level Turnover:** Halligan: "within 18 months after you hire a C-level exec, at least 50% of the time, they're gone." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). ## On Life and Learning 1. **On Starting HubSpot Again:** Halligan: "I would start HubSpot over. It was very hard." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 2. **On Living a Good Life Twice:** Halligan cites the Dalai Lama: "live a good life so you can live it again on your deathbed." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 3. **On Always On:** On founders today, Halligan says "the founders are seven days a week. They're always on." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 4. **On Giving It Everything:** Halligan: "let me just give it everything I have and see what I can do." — [PodScripts transcript: "Sequoia CEO coach: Why it's never been easier to start a company, and never been harder to scale one" (Brian Halligan)](https://podscripts.co/podcasts/lennys-podcast-product-career-growth/sequoia-ceo-coach-why-its-never-been-easier-to-start-a-company-and-never-been-harder-to-scale-one-brian-halligan-co-founder-hubspot?ref=antoinebuteau.com). 5. **On the Accident:** Halligan: "I thought I was going to die like went off a cliff." — [Transcript of the 20VC interview "Leadership Lessons Scaling to $28BN" (E1103, 2024)](https://rosetta.to/u/20vc/brian-halligan-leadership-lessons-scaling-hubspot-to-28bn-e1103?ref=antoinebuteau.com). --- Learn more: 1. [TOP 9 QUOTES BY BRIAN HALLIGAN | A-Z Quotes](https://www.azquotes.com/author/27886-Brian%5FHalligan?ref=antoinebuteau.com) 2. [Brian Halligan Quotes - Bootstrap Business](https://www.myfrugalbusiness.com/2016/12/brian-halligan-inbound-marketing-quotes-hubspot.html?ref=antoinebuteau.com) 3. [Brian Halligan Quote: “To be successful and grow your business and revenues, you must match the way you market your products with the way your...” - QuoteFancy](https://quotefancy.com/quote/1634928/Brian-Halligan-To-be-successful-and-grow-your-business-and-revenues-you-must-match-the?ref=antoinebuteau.com) 4. [Focus On a Few Things and Do Them Well: Interview with Brian Halligan, Co-Founder of HubSpot - Adam Mendler](https://www.adammendler.com/blog/brian-halligan/?ref=antoinebuteau.com) 5. [Brian Halligan and Dharmesh Shah: How They Built HubSpot - Inbound](https://www.inbound.com/blog/how-they-built-hubspot?ref=antoinebuteau.com) 6. [24 Invaluable Brian Halligan Quotes - BrandonGaille.com](https://brandongaille.com/24-invaluable-brian-halligan-quotes/?ref=antoinebuteau.com) 7. [Quotes by Brian Halligan (Author of Inbound Marketing) - Goodreads](https://www.goodreads.com/author/quotes/2817243.Brian%5FHalligan?ref=antoinebuteau.com) 8. [Episode 153: Brian Halligan - CEO of HubSpot: How To Make Them Come To You](https://learningleader.com/episode-153-brian-halligan-ceo-hubspot/?ref=antoinebuteau.com) 9. [Leadership Lessons from HubSpot's Brian Halligan | SmartBug Media®](https://www.smartbugmedia.com/blog/leadership-lessons-from-hubspots-brian-halligan?ref=antoinebuteau.com) 10. [3 Lessons in Leadership from Brian Halligan - Inbound](https://www.inbound.com/blog/3-lessons-in-leadership-from-brian-halligan?ref=antoinebuteau.com) 11. [HubSpot Co-Founder's Near-Death Accident: How It Changed His $30B Company & Life | Brian Halligan - YouTube](https://www.youtube.com/watch?v=Nsfx%5F7PqVYo&ref=antoinebuteau.com) 12. 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