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# Lessons from Jack Dorsey
- URL: https://www.antoinebuteau.com/lessons-from-jack-dorsey/
- Published: 2025-10-13T12:05:11.000Z
- Updated: 2026-09-05T03:22:20.000Z
- Description: Jack Dorsey, co-founder of Twitter and Block, formerly Square, brings a minimalist philosophy to technology, entrepreneurship, and leadership. His perspective asks what simplicity can reveal about developing ideas, building companies, and making consequential leadership choices.
- Author: Antoine Buteau
- Tags: Profile, Operations, Tech Entrepreneurs & Founders Profiles

Jack Dorsey, the co-founder of Twitter and Block (formerly Square), is known for his minimalist philosophy and profound insights on technology, entrepreneurship, and leadership.

![Infographic for "Lessons from Jack Dorsey".](https://www.antoinebuteau.com/content/images/2026/07/lessons-from-jack-dorsey-optimized.webp)

## On Entrepreneurship and Ideas

1. **"Everyone has an idea. But it's really about executing the idea and attracting other people to help you with the idea."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEm9FpHPqSJgEBPQNGVY6XMAB0gMfHunPz-5tnh6kZqGtcEy5PueMWP%5FQvlm44C6jizDndVCgrT2lLN8WwCsi3GASDAsM2MGhi7C5Izxcv6lhm4vS2VBW-%5Fg51hNeh8PCX6l-FcamT6v4k1&ref=antoinebuteau.com)\]
  - **Learning:** An idea's value lies in its execution and the ability to build a team around it.
2. **"The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Don't wait for the perfect moment or a grand plan. Begin with small, simple steps.
3. **"Success is never accidental."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEm9FpHPqSJgEBPQNGVY6XMAB0gMfHunPz-5tnh6kZqGtcEy5PueMWP%5FQvlm44C6jizDndVCgrT2lLN8WwCsi3GASDAsM2MGhi7C5Izxcv6lhm4vS2VBW-%5Fg51hNeh8PCX6l-FcamT6v4k1&ref=antoinebuteau.com)\]
  - **Learning:** Success is the result of deliberate effort, not luck.
4. **"You don't have to start from scratch to do something interesting."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]
  - **Learning:** Innovation can come from improving upon existing ideas.
5. **"A founder is not a job, it's a role, an attitude."**\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)\]
  - **Learning:** The entrepreneurial mindset is a continuous way of thinking and acting, not just a title.
6. **"Starting anything is a roller coaster with the highest highs and lowest lows."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Be prepared for the emotional volatility of building something new.
7. **"Build what you want to see in the world."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** The most authentic and passionate creations come from a personal desire for their existence.
8. **"The strongest thing you can cultivate as an entrepreneur is to not rely on luck but cultivating an ability to recognize fortunate situations when they are occurring."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Proactive awareness is more powerful than passive hope.
9. **"Pick a movement, pick a revolution and join it."**
  - **Learning:** Align your work with a larger purpose to create significant impact.
10. **"I think the hardest thing to do is start."**
  - **Learning:** Overcoming inertia is the first and most critical step.
11. **"Great companies don't just have one founding moment. They have many founding moments."**\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFvPE-CKoucvfX6gFS9Zljvu7X43v3LIZLPCABzo%5FUEmiCLxGsXryWVwmKRP4Xoa2bOX%5Fsp-t2khMeP9gAucz91gB7429kluWNGPLnJjkZarwoKHKOnhX4oM0e5E8UvjI-lFzZQXeQvq7smWUFctQjdzm1Fpto7yjnrK9U3ZQ%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** A successful company continuously innovates and reinvents itself.

## On Leadership and Management

1. **"Be a leader, not a decider."**\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFezWQ4rMElIc5U86ulOV43-QQhKfTmn%5Fd6owrOy9A%5FUOh6-zelbqn0nDFLv0LLMEr-I4nOPhsu4gxUPpX1C36Nn5ofgABYxkZZX-UKIk-TXlw0WQQmx9npKqYwAQORSY9vRl4BUxe4bs-OVQtxO6QRpkL-IQgVNzgX%5FMeOjO3wYmPnoYEusTT7sLU9PrGK3EaFTuT3z67iwUK1oeLyoSpbE1WRmYIrRg%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** A leader's role is to empower their team to make decisions, not to make all the decisions themselves.
2. **"If I have to make a decision, we have an organizational failure."**\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFezWQ4rMElIc5U86ulOV43-QQhKfTmn%5Fd6owrOy9A%5FUOh6-zelbqn0nDFLv0LLMEr-I4nOPhsu4gxUPpX1C36Nn5ofgABYxkZZX-UKIk-TXlw0WQQmx9npKqYwAQORSY9vRl4BUxe4bs-OVQtxO6QRpkL-IQgVNzgX%5FMeOjO3wYmPnoYEusTT7sLU9PrGK3EaFTuT3z67iwUK1oeLyoSpbE1WRmYIrRg%3D%3D&ref=antoinebuteau.com)\]\[[7](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEhy31tqSBITR5wDk3tmj75l65Zf4eQtN04GXGcYM9EBnNu2N4xlMc5k%5F3%5FoLhx36-rPLquJPQ1n9Tcr5AgEfKYvPUO%5FjmwhQF1vCtcr1dsi6tGb2s6MH78plaM5yNkX6KX84c%5FVZu6Nok9URdd6rQXP3L0gtzcyEYXC3y4mYV88aRJzoYVZGIvJR7x5Q8TSgwoUqvQZIEcEhNafGLKdO2qzD7Yeg%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** A healthy organization has empowered individuals at all levels who can make sound decisions.
3. **"Empower employees–and hold them accountable."**\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFezWQ4rMElIc5U86ulOV43-QQhKfTmn%5Fd6owrOy9A%5FUOh6-zelbqn0nDFLv0LLMEr-I4nOPhsu4gxUPpX1C36Nn5ofgABYxkZZX-UKIk-TXlw0WQQmx9npKqYwAQORSY9vRl4BUxe4bs-OVQtxO6QRpkL-IQgVNzgX%5FMeOjO3wYmPnoYEusTT7sLU9PrGK3EaFTuT3z67iwUK1oeLyoSpbE1WRmYIrRg%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Trust your team with responsibility, but also expect them to deliver quality work.
4. **"Admit your weaknesses–and then overcome them."**\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFezWQ4rMElIc5U86ulOV43-QQhKfTmn%5Fd6owrOy9A%5FUOh6-zelbqn0nDFLv0LLMEr-I4nOPhsu4gxUPpX1C36Nn5ofgABYxkZZX-UKIk-TXlw0WQQmx9npKqYwAQORSY9vRl4BUxe4bs-OVQtxO6QRpkL-IQgVNzgX%5FMeOjO3wYmPnoYEusTT7sLU9PrGK3EaFTuT3z67iwUK1oeLyoSpbE1WRmYIrRg%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Acknowledging vulnerabilities is the first step toward building strength and credibility.
5. **"It's empowering to be asked to look at what's possible, not told how to do it."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFvPE-CKoucvfX6gFS9Zljvu7X43v3LIZLPCABzo%5FUEmiCLxGsXryWVwmKRP4Xoa2bOX%5Fsp-t2khMeP9gAucz91gB7429kluWNGPLnJjkZarwoKHKOnhX4oM0e5E8UvjI-lFzZQXeQvq7smWUFctQjdzm1Fpto7yjnrK9U3ZQ%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Foster creativity and ownership by giving your team the freedom to find their own solutions.
6. **"Your job as an executive is to edit, not write."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Leaders should refine and guide the work of their team, not micromanage the creation process.
7. **"An idea that can change the course of the company can come from anywhere."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFvPE-CKoucvfX6gFS9Zljvu7X43v3LIZLPCABzo%5FUEmiCLxGsXryWVwmKRP4Xoa2bOX%5Fsp-t2khMeP9gAucz91gB7429kluWNGPLnJjkZarwoKHKOnhX4oM0e5E8UvjI-lFzZQXeQvq7smWUFctQjdzm1Fpto7yjnrK9U3ZQ%3D%3D&ref=antoinebuteau.com)\]\[[8](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG2pzNAAIUeyo3QQEsn71uLDdJiqp-zjGVJZDdUZjbyJ8SSaEblGDuK4293jhmdPUAYjIwvV-04eza0C2cScIFcPZJa0jIfvKlgYpvNzkfLIG33U5W3YZMKASCAkqTh7PiwsTg5Fcoh3KSA&ref=antoinebuteau.com)\]
  - **Learning:** Create an open environment where ideas from all levels of the organization are heard and valued.
8. **"I spend 90% of my time with people who don't report to me, which also allows for serendipity."**\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFvPE-CKoucvfX6gFS9Zljvu7X43v3LIZLPCABzo%5FUEmiCLxGsXryWVwmKRP4Xoa2bOX%5Fsp-t2khMeP9gAucz91gB7429kluWNGPLnJjkZarwoKHKOnhX4oM0e5E8UvjI-lFzZQXeQvq7smWUFctQjdzm1Fpto7yjnrK9U3ZQ%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Unstructured interactions throughout the company can lead to unexpected and valuable insights.
9. **"Show, don't tell."**\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFEmam-IM83frLUoyW0PuojC5ZaJmjMJnoJFUd86vtH5I-ri7AsDLI55qn508Qf9XbagKvIKgnnZt5tTD-YvGgHwoCj1OewLu3rs8%5Fw5pGehe5r4jDnZVVQlTKLqffUfLYRxbl%5Fnk5KSgEpKDblWA70jjjeMQR6eGzd8k8ICBRT&ref=antoinebuteau.com)\]
  - **Learning:** Demonstrate the value and potential of your ideas through action and prototypes rather than just words.
10. **"Foster transparency."**
  - **Learning:** Open communication and access to information build trust and a sense of shared purpose within a company.
11. **"Surround yourself with people who challenge your ideas."**\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFEmam-IM83frLUoyW0PuojC5ZaJmjMJnoJFUd86vtH5I-ri7AsDLI55qn508Qf9XbagKvIKgnnZt5tTD-YvGgHwoCj1OewLu3rs8%5Fw5pGehe5r4jDnZVVQlTKLqffUfLYRxbl%5Fnk5KSgEpKDblWA70jjjeMQR6eGzd8k8ICBRT&ref=antoinebuteau.com)\]
  - **Learning:** Constructive dissent is crucial for refining ideas and avoiding groupthink.

## On Simplicity and Design

1. **"Make every detail perfect and limit the number of details to perfect."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)\]
  - **Learning:** Focus on executing a few core features flawlessly rather than creating a multitude of mediocre ones.
2. **"It's really complex to make something simple."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)\]\[[8](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG2pzNAAIUeyo3QQEsn71uLDdJiqp-zjGVJZDdUZjbyJ8SSaEblGDuK4293jhmdPUAYjIwvV-04eza0C2cScIFcPZJa0jIfvKlgYpvNzkfLIG33U5W3YZMKASCAkqTh7PiwsTg5Fcoh3KSA&ref=antoinebuteau.com)\]
  - **Learning:** True simplicity in design and function requires deep thought and effort.
3. **"My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Technology's highest purpose is to make fundamental human activities easier.
4. **"Constraints inspire creativity."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]
  - **Learning:** Limitations can force you to be more innovative and focused in your problem-solving.
5. **"Design is not just visual, design is efficiency. Design is making something simple."**\[[10](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQESYNWchfTHiWgDh4kmyaK1LkGYx8zyTv%5FxUuT88j7TUHdjBJb%5F6D-uEX%5F9DsBdqORTseH-5WcdYnM3Ibzp9VlLIXmTmZLtlzf8UJF-8k%5F4XK2OY57MiatEbsO4HGN8BCMkctQqgxOXd-JjynXSt1WOMjb-TleSD-6CmpufUI9HE7toLMk%3D&ref=antoinebuteau.com)\]
  - **Learning:** Good design is about how something works, not just how it looks.
6. **"We get to design what we want to see in the world rather than doing what other people think should be done."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Be a creator of your own vision, not a follower of others' expectations.
7. **"Simplicity is a guiding principle for us."**
  - **Learning:** A core philosophy of simplicity should inform all aspects of a product and company.
8. **"Every detail is a new opportunity to delight our customers."**
  - **Learning:** Pay attention to the small things, as they contribute significantly to the overall user experience.

## On Technology and The Future

1. **"Twitter is not a triumph of technology. It's a triumph of humanity."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]
  - **Learning:** The value of a platform is in the human connection and communication it enables.
2. **"The world is more transparent than ever. You can't hide behind a great brand anymore."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]
  - **Learning:** In the digital age, authenticity and ethical behavior are paramount for long-term success.
3. **"The future is already here – it's just not evenly distributed."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\] (This quote is originally attributed to William Gibson but often cited by Dorsey).
  - **Learning:** Be observant of emerging trends and technologies, as they often signal the direction of the future.
4. **"Technology to me does two things: it increases the velocity of communication and increases the number of people who can participate."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** The core functions of technology are to speed up and democratize communication.
5. **"Twitter is about moving words. Square is about moving money."**\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)\]\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFvPE-CKoucvfX6gFS9Zljvu7X43v3LIZLPCABzo%5FUEmiCLxGsXryWVwmKRP4Xoa2bOX%5Fsp-t2khMeP9gAucz91gB7429kluWNGPLnJjkZarwoKHKOnhX4oM0e5E8UvjI-lFzZQXeQvq7smWUFctQjdzm1Fpto7yjnrK9U3ZQ%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Having a clear and concise mission for your product is essential.
6. **"I'm more of a curator. I'm a good editor."**
  - **Learning:** In a world of information overload, the ability to filter and highlight what's important is a valuable skill.

## On Life and Personal Growth

1. **"Life is too short to be small."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]
  - **Learning:** Think big and pursue ambitious goals that have a meaningful impact.
2. **"Expect the unexpected. And whenever possible, be the unexpected."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEm9FpHPqSJgEBPQNGVY6XMAB0gMfHunPz-5tnh6kZqGtcEy5PueMWP%5FQvlm44C6jizDndVCgrT2lLN8WwCsi3GASDAsM2MGhi7C5Izxcv6lhm4vS2VBW-%5Fg51hNeh8PCX6l-FcamT6v4k1&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)\]\[[8](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG2pzNAAIUeyo3QQEsn71uLDdJiqp-zjGVJZDdUZjbyJ8SSaEblGDuK4293jhmdPUAYjIwvV-04eza0C2cScIFcPZJa0jIfvKlgYpvNzkfLIG33U5W3YZMKASCAkqTh7PiwsTg5Fcoh3KSA&ref=antoinebuteau.com)\]
  - **Learning:** Be adaptable and embrace unconventional thinking to create surprising and innovative outcomes.
3. **"Short term satisfaction will never lead to something timeless."**\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)\]
  - **Learning:** Focus on long-term value and impact rather than immediate gratification.
4. **"You can worry about the competition...or you can focus on what's ahead of you and drive fast."**\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)\]\[[8](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG2pzNAAIUeyo3QQEsn71uLDdJiqp-zjGVJZDdUZjbyJ8SSaEblGDuK4293jhmdPUAYjIwvV-04eza0C2cScIFcPZJa0jIfvKlgYpvNzkfLIG33U5W3YZMKASCAkqTh7PiwsTg5Fcoh3KSA&ref=antoinebuteau.com)\]
  - **Learning:** Concentrate on your own path and progress rather than being distracted by what others are doing.
5. **"I really like any colony-based structure, where you have a strong dependence on a network...Aspen trees grow in groups. If one of them dies, they all suffer."**\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)\]
  - **Learning:** Interdependence and a strong community are vital for resilience and collective success.
6. **"Learn from serendipitous moments."**\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFEmam-IM83frLUoyW0PuojC5ZaJmjMJnoJFUd86vtH5I-ri7AsDLI55qn508Qf9XbagKvIKgnnZt5tTD-YvGgHwoCj1OewLu3rs8%5Fw5pGehe5r4jDnZVVQlTKLqffUfLYRxbl%5Fnk5KSgEpKDblWA70jjjeMQR6eGzd8k8ICBRT&ref=antoinebuteau.com)\]
  - **Learning:** Be open to unexpected encounters and discoveries, as they can lead to valuable insights.
7. **"I think generally stress comes from things that are unexpected."**
  - **Learning:** Establishing routines and being prepared can help mitigate stress.
8. **"The only strategy that is guaranteed to fail is not taking risks."**
  - **Learning:** Progress and innovation require a willingness to step into the unknown.
9. **"It's not about what you say, it's about what you do."**\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEm9FpHPqSJgEBPQNGVY6XMAB0gMfHunPz-5tnh6kZqGtcEy5PueMWP%5FQvlm44C6jizDndVCgrT2lLN8WwCsi3GASDAsM2MGhi7C5Izxcv6lhm4vS2VBW-%5Fg51hNeh8PCX6l-FcamT6v4k1&ref=antoinebuteau.com)\]
  - **Learning:** Actions are the true measure of your intentions and character.
10. **"Question every little thing."**\[[8](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG2pzNAAIUeyo3QQEsn71uLDdJiqp-zjGVJZDdUZjbyJ8SSaEblGDuK4293jhmdPUAYjIwvV-04eza0C2cScIFcPZJa0jIfvKlgYpvNzkfLIG33U5W3YZMKASCAkqTh7PiwsTg5Fcoh3KSA&ref=antoinebuteau.com)\]
  - **Learning:** A curious and inquisitive mind is essential for continuous learning and improvement.
11. **"Success is not a good teacher, failure makes you humble."**
  - **Learning:** Embrace failure as a learning opportunity that fosters humility and growth.
12. **"The power of Twitter is in the people using it."**\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)\]
  - **Learning:** The users and the community are the most valuable assets of any platform.
13. **"You have to be in control of your own destiny."**\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFEmam-IM83frLUoyW0PuojC5ZaJmjMJnoJFUd86vtH5I-ri7AsDLI55qn508Qf9XbagKvIKgnnZt5tTD-YvGgHwoCj1OewLu3rs8%5Fw5pGehe5r4jDnZVVQlTKLqffUfLYRxbl%5Fnk5KSgEpKDblWA70jjjeMQR6eGzd8k8ICBRT&ref=antoinebuteau.com)\]
  - **Learning:** Take ownership of your life and career path.
14. **"When I believe in something I fight like hell for it."**\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFIpjrHGwvrhrA7JqZFJktI5jL5bOlF6NduDr65AH-6JUDE9zw-LO0-xrJUJV6KWnoGZXEMid4PVLIiYl77D0-f2kGOy%5FCfGBiBcQzDEEntRQyYtJNYjLkXIhFeAKDhr1HtV0D3QnI%3D&ref=antoinebuteau.com)\]
  - **Learning:** Passion and perseverance are critical in turning your beliefs into reality.

Sources 

1. [iankhan.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFl0mVm5GtBJSTliMqaVQtZtxHHX7b3cNd3ZyOd5w6JBQbFa1UtZxURRDfI5vrSRMyqKVwdKq44vthXq2Ms7wdGpdgzKGeQV%5Fff4QWC4SZkrWWCTmgzrPm-De%5FcUNwmrAkY49QgHXnfYVTzF5YE&ref=antoinebuteau.com)
2. [azquotes.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHd08ksuWbYH0f1RpPJ2ZRzLDnNB70gecxx3IuZTZinGcPYLX4XX07lKe1AzI-FlmfGgjlPdMC8eUyENRjIb9anDjEV1E8b%5FXItYAYaJ-eCi5Ms1eVmmIWs%5FlYM4Rr0hxIL55C1ZwYFgAXy6w%3D%3D&ref=antoinebuteau.com)
3. [bookey.app](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEm9FpHPqSJgEBPQNGVY6XMAB0gMfHunPz-5tnh6kZqGtcEy5PueMWP%5FQvlm44C6jizDndVCgrT2lLN8WwCsi3GASDAsM2MGhi7C5Izxcv6lhm4vS2VBW-%5Fg51hNeh8PCX6l-FcamT6v4k1&ref=antoinebuteau.com)
4. [cnet.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF4zWw7XndPRG5ZXAG6MFrgIIvKAf30fKK2cEyzIy4EOzukx8Etu2eqCyqDvTzUU%5FeEQL0yjhdW6vN%5FbWjA1U4UwjEtqFboH%5F8G3lxfRKpRlPl9yztid4iF3Yl7EW2Eln4xPxEtdKlK73VbenXQ8CNEi-vXFIWQOxzNR%5F53fLrkeKnBxamn1u3iema2KSBC&ref=antoinebuteau.com)
5. [financhill.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFvPE-CKoucvfX6gFS9Zljvu7X43v3LIZLPCABzo%5FUEmiCLxGsXryWVwmKRP4Xoa2bOX%5Fsp-t2khMeP9gAucz91gB7429kluWNGPLnJjkZarwoKHKOnhX4oM0e5E8UvjI-lFzZQXeQvq7smWUFctQjdzm1Fpto7yjnrK9U3ZQ%3D%3D&ref=antoinebuteau.com)
6. [inc.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFezWQ4rMElIc5U86ulOV43-QQhKfTmn%5Fd6owrOy9A%5FUOh6-zelbqn0nDFLv0LLMEr-I4nOPhsu4gxUPpX1C36Nn5ofgABYxkZZX-UKIk-TXlw0WQQmx9npKqYwAQORSY9vRl4BUxe4bs-OVQtxO6QRpkL-IQgVNzgX%5FMeOjO3wYmPnoYEusTT7sLU9PrGK3EaFTuT3z67iwUK1oeLyoSpbE1WRmYIrRg%3D%3D&ref=antoinebuteau.com)
7. [geeknack.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEhy31tqSBITR5wDk3tmj75l65Zf4eQtN04GXGcYM9EBnNu2N4xlMc5k%5F3%5FoLhx36-rPLquJPQ1n9Tcr5AgEfKYvPUO%5FjmwhQF1vCtcr1dsi6tGb2s6MH78plaM5yNkX6KX84c%5FVZu6Nok9URdd6rQXP3L0gtzcyEYXC3y4mYV88aRJzoYVZGIvJR7x5Q8TSgwoUqvQZIEcEhNafGLKdO2qzD7Yeg%3D%3D&ref=antoinebuteau.com)
8. [earlynode.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG2pzNAAIUeyo3QQEsn71uLDdJiqp-zjGVJZDdUZjbyJ8SSaEblGDuK4293jhmdPUAYjIwvV-04eza0C2cScIFcPZJa0jIfvKlgYpvNzkfLIG33U5W3YZMKASCAkqTh7PiwsTg5Fcoh3KSA&ref=antoinebuteau.com)
9. [thecrimson.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFEmam-IM83frLUoyW0PuojC5ZaJmjMJnoJFUd86vtH5I-ri7AsDLI55qn508Qf9XbagKvIKgnnZt5tTD-YvGgHwoCj1OewLu3rs8%5Fw5pGehe5r4jDnZVVQlTKLqffUfLYRxbl%5Fnk5KSgEpKDblWA70jjjeMQR6eGzd8k8ICBRT&ref=antoinebuteau.com)
10. [allvirtual.me](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQESYNWchfTHiWgDh4kmyaK1LkGYx8zyTv%5FxUuT88j7TUHdjBJb%5F6D-uEX%5F9DsBdqORTseH-5WcdYnM3Ibzp9VlLIXmTmZLtlzf8UJF-8k%5F4XK2OY57MiatEbsO4HGN8BCMkctQqgxOXd-JjynXSt1WOMjb-TleSD-6CmpufUI9HE7toLMk%3D&ref=antoinebuteau.com)
11. [youtube.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFIpjrHGwvrhrA7JqZFJktI5jL5bOlF6NduDr65AH-6JUDE9zw-LO0-xrJUJV6KWnoGZXEMid4PVLIiYl77D0-f2kGOy%5FCfGBiBcQzDEEntRQyYtJNYjLkXIhFeAKDhr1HtV0D3QnI%3D&ref=antoinebuteau.com)