> ## Content Index > Fetch the complete content index at: https://www.antoinebuteau.com/llms.txt > Use this file to discover other available public pages before exploring further. # Lessons from Jeff Bezos - URL: https://www.antoinebuteau.com/lessons-from-jeff-bezos/ - Published: 2025-10-13T17:42:04.000Z - Updated: 2026-07-18T22:14:38.000Z - Description: Jeff Bezos, the visionary behind Amazon, reshaped commerce and technology through customer obsession, long-term thinking, and distinctive leadership. His enduring strategic question is simple: how can unwavering attention to customers continually guide both innovation and company strategy? - Author: Antoine Buteau - Tags: Profile, Operations, Tech Entrepreneurs & Founders Profiles Jeff Bezos, the visionary behind Amazon, has fundamentally reshaped global commerce and technology. His relentless focus on the customer, unwavering commitment to long-term thinking, and distinctive leadership style have provided a masterclass in modern business strategy. ![Infographic for "Lessons from Jeff Bezos".](https://www.antoinebuteau.com/content/images/2026/07/lessons-from-jeff-bezos-optimized.webp) ### On Customer Obsession The cornerstone of Bezos's philosophy is an unwavering, almost fanatical, focus on the customer. This principle has guided Amazon's strategy and innovation from its inception. **1.** "The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company."\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFksjqCp-jHTueE6PQn9DfSgWoq7XSMdAajFhWm5AA1Fi4eQ34G-PniVgJ-rc8XUE7KB9TohElmmSO54khsC-SbU52EM07R0GzBNAPiJpJe4vaOu5S3jJDqDQpktJRcYAPlEu7X300aQrr7DJr9UMbarbznw8pL58mbE-BidSYtb64S5TKg2EwVLIRipmIFja4GfW1BJnT7v11hzg%3D%3D&ref=antoinebuteau.com)\]\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFzD0NJ64QtC5AMuIG8JuVKF94JL3VJAO6pfW-BHLoy7z1wRtA3MTLo4oztiqygpBhG1-J0ggpmvZK4ez8bxrMviuSXYyqgtliAagQRKSn-5gRJEOsVYy7hP62wfiNPRsJE1QKCZN6YqzErTNSqrwAcQMiYinGNbuZROuUnUlxdAq76vfzoEHaCSKRsH%5Fic8x30JaeX-c97hZt9K8Q0Yr8Jyg%3D%3D&ref=antoinebuteau.com)\] **2.** "We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards."\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFzD0NJ64QtC5AMuIG8JuVKF94JL3VJAO6pfW-BHLoy7z1wRtA3MTLo4oztiqygpBhG1-J0ggpmvZK4ez8bxrMviuSXYyqgtliAagQRKSn-5gRJEOsVYy7hP62wfiNPRsJE1QKCZN6YqzErTNSqrwAcQMiYinGNbuZROuUnUlxdAq76vfzoEHaCSKRsH%5Fic8x30JaeX-c97hZt9K8Q0Yr8Jyg%3D%3D&ref=antoinebuteau.com)\] **3.** "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\]\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEGgMPiq0eIUgiUFa4sKvw6FUMZHULsBEavadoiU08n2uT0%5Fng8nOglTjoEvJ086BYeejbwxvZv89s05cvJM5ni2huv2Dv4W5blM-ij%5FIvqHfMfPz965TPyxdWT8SSW%5FL2Q4D--xjrEYsRA45uW2xjqfW-kejdDMNeJKycbLDyQ7gXW7pydtnU1yaJ9h0JEq-wQlZzj26ei&ref=antoinebuteau.com)\] **4.** "The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\] **5.** "We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better." **6.** "Focusing on the customer makes a company more resilient."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\]\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\] **7.** "I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers."\[[7](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGA2Ot-2W%5FPqZnBj1fPYppPRs4hY2gZPeVxsFMqgEwuuiomZZcV9ir760-Hod-f9OOU7hV45o2Idv8cPD0L7VJHNKm9753UiQ3H7cpfjp%5FnDhszCz7JDS%5FwQKOLpQwOcPdJLN2PCds6ttcJoqz%5F3ak4KAGoBUMLPxlvmdK61JCP7j-L9dCGXX7oWTAF00k%3D&ref=antoinebuteau.com)\] **8.** "We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\] **9.** "Your brand is what other people say about you when you're not in the room."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\] **10.** "Proactively delighting customers earns trust, which earns more business from those customers, even in new business arenas."\[[8](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG9p-RI5ua98yxWtC3rmH59KzNB3Oj-vVGvEsx6boZgYes138SJgAr1IHBezAZNFuob9chiluPwFUp7UmdpBrihsHFv-rFUTAYgbJFaM5GHtnGtjS6sP9vO2gsAfTL-BNrfoPkCVmDlfvLdMZ1il-yPgZa1SflbvtIvdXRjs-4VesczhoqW&ref=antoinebuteau.com)\] ### On Long-Term Thinking Bezos is a staunch advocate for prioritizing long-term growth over short-term profits, a strategy that has allowed Amazon to make bold, forward-looking investments. **11.** "We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions."\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHIMlcXbH2afRXL-zS67xtBZ1Pa5K2-zrL28NeiQ1u%5FEAtn-blvMMlvL2%5FS8do4M%5FuvKBq9vz9dWN9IDx0WxL3-SGDApTpUo-Yk-7UAoHFbTIiT1tmB8irxM4DubK-4j2D7EHvvUeCKVhrD7zRCM%5FX5At8VJYy3XbCiXLUMwo6dWhPxCuyXWscwzw%3D%3D&ref=antoinebuteau.com)\]\[[10](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQELd6RhMt2yJsdMnSa3GSsaKrmgotLf13B4LPUPivP-Llp3tCR-Lcb8parFJhPxJ92xD0U8DP5uWRwcCvuR9AffoOXrGviLnXsKAq%5Fu6K5diLazQk%5FX3mHIFyCGZ40bIyVAlIUkwLfCXjUVUm6vlsPDhe5q%5FWCswKJLL10PBZ9K6Cp8Ey%5Fq%5FMcYT0CireFdQeKU5QkgHy2y2uODiZ3HkejsZgBgqUjTWRA-ASRL%5Fl8qnY8lEn%5FidgOjeJbVgeQBU4ixEKR2ioAX2KA%3D&ref=antoinebuteau.com)\] **12.** "If everything you do needs to work on a three-year time horizon, then you're competing against a lot of people. But if you're willing to invest on a seven-year time horizon, you're now competing against a fraction of those people, because very few companies are willing to do that."\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHIMlcXbH2afRXL-zS67xtBZ1Pa5K2-zrL28NeiQ1u%5FEAtn-blvMMlvL2%5FS8do4M%5FuvKBq9vz9dWN9IDx0WxL3-SGDApTpUo-Yk-7UAoHFbTIiT1tmB8irxM4DubK-4j2D7EHvvUeCKVhrD7zRCM%5FX5At8VJYy3XbCiXLUMwo6dWhPxCuyXWscwzw%3D%3D&ref=antoinebuteau.com)\] **13.** "We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\] **14.** "Think long-term and don't sacrifice its value for short-term results."\[[8](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG9p-RI5ua98yxWtC3rmH59KzNB3Oj-vVGvEsx6boZgYes138SJgAr1IHBezAZNFuob9chiluPwFUp7UmdpBrihsHFv-rFUTAYgbJFaM5GHtnGtjS6sP9vO2gsAfTL-BNrfoPkCVmDlfvLdMZ1il-yPgZa1SflbvtIvdXRjs-4VesczhoqW&ref=antoinebuteau.com)\] **15.** "My own view is that every company requires a long-term view."\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com)\] **16.** "At Amazon we like things to work in five to seven years. We're willing to plant seeds, let them grow—and we're very stubborn."\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHIMlcXbH2afRXL-zS67xtBZ1Pa5K2-zrL28NeiQ1u%5FEAtn-blvMMlvL2%5FS8do4M%5FuvKBq9vz9dWN9IDx0WxL3-SGDApTpUo-Yk-7UAoHFbTIiT1tmB8irxM4DubK-4j2D7EHvvUeCKVhrD7zRCM%5FX5At8VJYy3XbCiXLUMwo6dWhPxCuyXWscwzw%3D%3D&ref=antoinebuteau.com)\] **17.** "It helps to base your strategy on things that won't change."\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\] **18.** "Our decisions have consistently reflected this focus."\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHIMlcXbH2afRXL-zS67xtBZ1Pa5K2-zrL28NeiQ1u%5FEAtn-blvMMlvL2%5FS8do4M%5FuvKBq9vz9dWN9IDx0WxL3-SGDApTpUo-Yk-7UAoHFbTIiT1tmB8irxM4DubK-4j2D7EHvvUeCKVhrD7zRCM%5FX5At8VJYy3XbCiXLUMwo6dWhPxCuyXWscwzw%3D%3D&ref=antoinebuteau.com)\]\[[12](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFMg77s6a9w0mhBACUMHXqzBX10ShJEfsYmX8x5xDjB6blUnfrcZgz-isqE8wMnkmXN4b%5FKTEvdSoMPAiQ3E1lrTLS0ex1dHaudzsDh7V0V8-MQB7GE6LHmrT9T1bklbJlwa-6DgrHenUtDcGjhgYmiCsje759DnqoOq8oUgIXbPMRAsw%3D%3D&ref=antoinebuteau.com)\] **19.** "You do think into 3–5 years timeframes but thinking in 5 to 7 year timeframes changes how you plan, where you put your energy and your ability to look around the corners."\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEGgMPiq0eIUgiUFa4sKvw6FUMZHULsBEavadoiU08n2uT0%5Fng8nOglTjoEvJ086BYeejbwxvZv89s05cvJM5ni2huv2Dv4W5blM-ij%5FIvqHfMfPz965TPyxdWT8SSW%5FL2Q4D--xjrEYsRA45uW2xjqfW-kejdDMNeJKycbLDyQ7gXW7pydtnU1yaJ9h0JEq-wQlZzj26ei&ref=antoinebuteau.com)\] **20.** "We believe that a fundamental measure of our success will be the shareholder value we create over the long term."\[[7](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGA2Ot-2W%5FPqZnBj1fPYppPRs4hY2gZPeVxsFMqgEwuuiomZZcV9ir760-Hod-f9OOU7hV45o2Idv8cPD0L7VJHNKm9753UiQ3H7cpfjp%5FnDhszCz7JDS%5FwQKOLpQwOcPdJLN2PCds6ttcJoqz%5F3ak4KAGoBUMLPxlvmdK61JCP7j-L9dCGXX7oWTAF00k%3D&ref=antoinebuteau.com)\]\[[9](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHIMlcXbH2afRXL-zS67xtBZ1Pa5K2-zrL28NeiQ1u%5FEAtn-blvMMlvL2%5FS8do4M%5FuvKBq9vz9dWN9IDx0WxL3-SGDApTpUo-Yk-7UAoHFbTIiT1tmB8irxM4DubK-4j2D7EHvvUeCKVhrD7zRCM%5FX5At8VJYy3XbCiXLUMwo6dWhPxCuyXWscwzw%3D%3D&ref=antoinebuteau.com)\]\[[12](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFMg77s6a9w0mhBACUMHXqzBX10ShJEfsYmX8x5xDjB6blUnfrcZgz-isqE8wMnkmXN4b%5FKTEvdSoMPAiQ3E1lrTLS0ex1dHaudzsDh7V0V8-MQB7GE6LHmrT9T1bklbJlwa-6DgrHenUtDcGjhgYmiCsje759DnqoOq8oUgIXbPMRAsw%3D%3D&ref=antoinebuteau.com)\] ### On Innovation and Execution For Bezos, innovation is not a random spark but a systematic process of experimentation and a willingness to embrace failure. **21.** "If you double the number of experiments you do per year you're going to double your inventiveness."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEGgMPiq0eIUgiUFa4sKvw6FUMZHULsBEavadoiU08n2uT0%5Fng8nOglTjoEvJ086BYeejbwxvZv89s05cvJM5ni2huv2Dv4W5blM-ij%5FIvqHfMfPz965TPyxdWT8SSW%5FL2Q4D--xjrEYsRA45uW2xjqfW-kejdDMNeJKycbLDyQ7gXW7pydtnU1yaJ9h0JEq-wQlZzj26ei&ref=antoinebuteau.com)\]\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com)\]\[[13](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFaGq2AzzyZEcKnb19U8csJ32958rsGcjpzgQzLcc6cX1iWxeXDaw6DBygw9SSGdyqDGY4Z5bS2hYaitZHu4U5riSGlqOi1HQMA3NeBnR1DBoNkAB4mCArnaakuE%5FE32JlPmYKdwfLB%5FoE8L5ZqDaPRbeeXvXgqneyBZROguXVH3bPFU-EpdegOrVeI7KLCRWkmt4rS5Ir1cEv5&ref=antoinebuteau.com)\]\[[14](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEoWHAaGoxBRefnLj%5FVKJfkQg-8%5FkrUOIE3WeiZrf1eT7Pb31kTfMGB2chTbeOmdL5EMWxdTpOmCaxHEsSuLD7kbTeT%5FQDwVnfLF4UkKJ0oJlo0fYCxnD7OfQXlDlD3tfh3uSJEtW5geVoP7b9tzNhYrG5e75o%3D&ref=antoinebuteau.com)\]\[[15](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGfarMTvjrs3XK%5F1amnDjGB2u7DlrFVvuGTMtnYxHUFDj4O4Of6-2uDyog5R7DoEvC5YkURL5F-2VRgBvtRaONGiG5hkdRVg99CKXxENDSFzJvcghWr-8Lgg8YTOh7nUeYDQGepKy84hzU%3D&ref=antoinebuteau.com)\] **22.** "One of the only ways to get out of a tight box is to invent your way out."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com)\]\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\] **23.** "It's not an experiment if you know it's going to work."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\]\[[17](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHITuIJ4gpdiwZoUeT1kai%5FzJVcd1vSRyvPpjEfdqZLiCtdcs9z9%5FCJ5DKQVkztCfsbWiLBt4k0Z98ocdVV0YxGY2XmQTc2GxMmdu6f93Wpdu4RuUsJ0ldTvbGmy2WzMrUU5dQLcSridbSGdhwk4L1nQyanMmOA4AUg2g%3D%3D&ref=antoinebuteau.com)\] **24.** "Failure and invention are inseparable twins."\[[17](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHITuIJ4gpdiwZoUeT1kai%5FzJVcd1vSRyvPpjEfdqZLiCtdcs9z9%5FCJ5DKQVkztCfsbWiLBt4k0Z98ocdVV0YxGY2XmQTc2GxMmdu6f93Wpdu4RuUsJ0ldTvbGmy2WzMrUU5dQLcSridbSGdhwk4L1nQyanMmOA4AUg2g%3D%3D&ref=antoinebuteau.com)\] **25.** "I believe you have to be willing to be misunderstood if you're going to innovate."\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEGgMPiq0eIUgiUFa4sKvw6FUMZHULsBEavadoiU08n2uT0%5Fng8nOglTjoEvJ086BYeejbwxvZv89s05cvJM5ni2huv2Dv4W5blM-ij%5FIvqHfMfPz965TPyxdWT8SSW%5FL2Q4D--xjrEYsRA45uW2xjqfW-kejdDMNeJKycbLDyQ7gXW7pydtnU1yaJ9h0JEq-wQlZzj26ei&ref=antoinebuteau.com)\]\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\]\[[13](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFaGq2AzzyZEcKnb19U8csJ32958rsGcjpzgQzLcc6cX1iWxeXDaw6DBygw9SSGdyqDGY4Z5bS2hYaitZHu4U5riSGlqOi1HQMA3NeBnR1DBoNkAB4mCArnaakuE%5FE32JlPmYKdwfLB%5FoE8L5ZqDaPRbeeXvXgqneyBZROguXVH3bPFU-EpdegOrVeI7KLCRWkmt4rS5Ir1cEv5&ref=antoinebuteau.com)\]\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\] **26.** "I think frugality drives innovation, just like other constraints do."\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\]\[[13](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFaGq2AzzyZEcKnb19U8csJ32958rsGcjpzgQzLcc6cX1iWxeXDaw6DBygw9SSGdyqDGY4Z5bS2hYaitZHu4U5riSGlqOi1HQMA3NeBnR1DBoNkAB4mCArnaakuE%5FE32JlPmYKdwfLB%5FoE8L5ZqDaPRbeeXvXgqneyBZROguXVH3bPFU-EpdegOrVeI7KLCRWkmt4rS5Ir1cEv5&ref=antoinebuteau.com)\]\[[15](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGfarMTvjrs3XK%5F1amnDjGB2u7DlrFVvuGTMtnYxHUFDj4O4Of6-2uDyog5R7DoEvC5YkURL5F-2VRgBvtRaONGiG5hkdRVg99CKXxENDSFzJvcghWr-8Lgg8YTOh7nUeYDQGepKy84hzU%3D&ref=antoinebuteau.com)\] **27.** "We are stubborn on vision. We are flexible on details."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\] **28.** "The great thing about fact-based decisions is that they overrule the hierarchy."\[[13](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFaGq2AzzyZEcKnb19U8csJ32958rsGcjpzgQzLcc6cX1iWxeXDaw6DBygw9SSGdyqDGY4Z5bS2hYaitZHu4U5riSGlqOi1HQMA3NeBnR1DBoNkAB4mCArnaakuE%5FE32JlPmYKdwfLB%5FoE8L5ZqDaPRbeeXvXgqneyBZROguXVH3bPFU-EpdegOrVeI7KLCRWkmt4rS5Ir1cEv5&ref=antoinebuteau.com)\] **29.** "My view is there's no bad time to innovate."\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\]\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\] **30.** "Work hard, have fun, make history."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\] ### On Leadership and Management Style Bezos's leadership is characterized by high standards, a focus on impactful decisions, and a unique company culture embodied by the "Day 1" philosophy. **31.** "This is Day 1 for the Internet and, if we execute well, for Amazon.com."\[[18](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG9zXez4JFKk0yhnLpwIi8KypekdfIliKPaeg4TtgBsXLg0wodBzy5KbIwz1lL-9LKJT4rumzSbwxq4SJStqtlwIFy8oaPlGI7NPBspBppmb-fo5Bmp9wGF6cclfg%5FULRFyfadLv1231ZGWrV4YsuuTi%5Fcl5fczCPMKIP3l3%5FwNvqSHda52-zIoPrD06dG2GuzhW-NK5PycUOS6Yl3bGnNtpfjy-hpkbQwdMMF-1sqEsDNzlFEp%5FQqcZVkBBg%3D%3D&ref=antoinebuteau.com)\] This quote from his 1997 shareholder letter established his enduring philosophy of operating with the energy and agility of a startup. **32.** "Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1." **33.** "Leaders have relentlessly high standards."\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\] **34.** "If I make three good decisions a day, that's enough. They should just be as high quality as I can make them.”\[[14](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEoWHAaGoxBRefnLj%5FVKJfkQg-8%5FkrUOIE3WeiZrf1eT7Pb31kTfMGB2chTbeOmdL5EMWxdTpOmCaxHEsSuLD7kbTeT%5FQDwVnfLF4UkKJ0oJlo0fYCxnD7OfQXlDlD3tfh3uSJEtW5geVoP7b9tzNhYrG5e75o%3D&ref=antoinebuteau.com)\] **35.** "You earn reputation by trying to do hard things well."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\]\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEGgMPiq0eIUgiUFa4sKvw6FUMZHULsBEavadoiU08n2uT0%5Fng8nOglTjoEvJ086BYeejbwxvZv89s05cvJM5ni2huv2Dv4W5blM-ij%5FIvqHfMfPz965TPyxdWT8SSW%5FL2Q4D--xjrEYsRA45uW2xjqfW-kejdDMNeJKycbLDyQ7gXW7pydtnU1yaJ9h0JEq-wQlZzj26ei&ref=antoinebuteau.com)\] **36.** "If you don't understand the details of your business, you are going to fail."\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEGgMPiq0eIUgiUFa4sKvw6FUMZHULsBEavadoiU08n2uT0%5Fng8nOglTjoEvJ086BYeejbwxvZv89s05cvJM5ni2huv2Dv4W5blM-ij%5FIvqHfMfPz965TPyxdWT8SSW%5FL2Q4D--xjrEYsRA45uW2xjqfW-kejdDMNeJKycbLDyQ7gXW7pydtnU1yaJ9h0JEq-wQlZzj26ei&ref=antoinebuteau.com)\]\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com)\]\[[15](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGfarMTvjrs3XK%5F1amnDjGB2u7DlrFVvuGTMtnYxHUFDj4O4Of6-2uDyog5R7DoEvC5YkURL5F-2VRgBvtRaONGiG5hkdRVg99CKXxENDSFzJvcghWr-8Lgg8YTOh7nUeYDQGepKy84hzU%3D&ref=antoinebuteau.com)\] **37.** "It's perfectly healthy – encouraged, even – to have an idea tomorrow that contradicted your idea today."\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\]\[[17](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHITuIJ4gpdiwZoUeT1kai%5FzJVcd1vSRyvPpjEfdqZLiCtdcs9z9%5FCJ5DKQVkztCfsbWiLBt4k0Z98ocdVV0YxGY2XmQTc2GxMmdu6f93Wpdu4RuUsJ0ldTvbGmy2WzMrUU5dQLcSridbSGdhwk4L1nQyanMmOA4AUg2g%3D%3D&ref=antoinebuteau.com)\] **38.** "I'd rather interview 50 people and not hire anyone than hire the wrong person."\[[15](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGfarMTvjrs3XK%5F1amnDjGB2u7DlrFVvuGTMtnYxHUFDj4O4Of6-2uDyog5R7DoEvC5YkURL5F-2VRgBvtRaONGiG5hkdRVg99CKXxENDSFzJvcghWr-8Lgg8YTOh7nUeYDQGepKy84hzU%3D&ref=antoinebuteau.com)\] **39.** "Part of company culture is path-dependent – it's the lessons you learn along the way."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\] **40.** "A good leader takes a little more than his share of the blame, a little less than his share of the credit."\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\] ### On Business Strategy and Life Philosophy These quotes reflect Bezos's broader perspective on business, taking calculated risks, and the mindset required for success. **41.** "Your margin is my opportunity."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\]\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\] **42.** "There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\]\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\] **43.** "In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts."\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com)\] **44.** "What's dangerous is not to evolve."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\] **45.** "I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\] **46.** "In the end, we are our choices. Build yourself a great story."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[6](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com)\] **47.** "Life's too short to hang out with people who aren't resourceful."\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com)\]\[[15](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGfarMTvjrs3XK%5F1amnDjGB2u7DlrFVvuGTMtnYxHUFDj4O4Of6-2uDyog5R7DoEvC5YkURL5F-2VRgBvtRaONGiG5hkdRVg99CKXxENDSFzJvcghWr-8Lgg8YTOh7nUeYDQGepKy84hzU%3D&ref=antoinebuteau.com)\]\[[16](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHJnETGiNmYL-JnzuktVxKW6uLMUexz8pi4qPH-A2PrZZzjfHudLIEpJHcs8mgBbfk7WOaoyPbA7d8ceGupAXB4qQHhSzuG0A68u2lbMmMMpFOuuOwmv6dueWo96DJoJqUz9SttBsfZQ4Ne7Md6sk0%3D&ref=antoinebuteau.com)\] **48.** "The keys to success are patience, persistence, and obsessive attention to detail."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\]\[[11](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com)\] **49.** "You don't choose your passions. Your passions choose you."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com)\] **50.** "Create More Than You Consume. If you want to be successful in business (in life, actually), you have to create more than you consume."\[[12](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFMg77s6a9w0mhBACUMHXqzBX10ShJEfsYmX8x5xDjB6blUnfrcZgz-isqE8wMnkmXN4b%5FKTEvdSoMPAiQ3E1lrTLS0ex1dHaudzsDh7V0V8-MQB7GE6LHmrT9T1bklbJlwa-6DgrHenUtDcGjhgYmiCsje759DnqoOq8oUgIXbPMRAsw%3D%3D&ref=antoinebuteau.com)\] Sources 1. [timewellscheduled.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFksjqCp-jHTueE6PQn9DfSgWoq7XSMdAajFhWm5AA1Fi4eQ34G-PniVgJ-rc8XUE7KB9TohElmmSO54khsC-SbU52EM07R0GzBNAPiJpJe4vaOu5S3jJDqDQpktJRcYAPlEu7X300aQrr7DJr9UMbarbznw8pL58mbE-BidSYtb64S5TKg2EwVLIRipmIFja4GfW1BJnT7v11hzg%3D%3D&ref=antoinebuteau.com) 2. [inc.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFzD0NJ64QtC5AMuIG8JuVKF94JL3VJAO6pfW-BHLoy7z1wRtA3MTLo4oztiqygpBhG1-J0ggpmvZK4ez8bxrMviuSXYyqgtliAagQRKSn-5gRJEOsVYy7hP62wfiNPRsJE1QKCZN6YqzErTNSqrwAcQMiYinGNbuZROuUnUlxdAq76vfzoEHaCSKRsH%5Fic8x30JaeX-c97hZt9K8Q0Yr8Jyg%3D%3D&ref=antoinebuteau.com) 3. [brightfutures-experience.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHtF15CRnRLPIZ8YGlrjxhR68ZuC8ioLnNTB-IuYVVlBrtgGv%5FY%5FypnF6Lgh3MA5iBGmjRWzUVmGmNLSUKydRS7NXPTHKKL-c2FtvN5neV4b%5FhEzMIt7KPFObAPv0rmde5OlklOS46O53ZEteXu%5FG1JyqmCRVonnShrYXOSaZJlN8vVCBBAPdDI2FGmY70cSGN-92EHer1kooSgIOC5OjpIow%3D%3D&ref=antoinebuteau.com) 4. [mirrorreview.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEB%5FmO6jqWGjICpqXLeJVyG5gRulSWVPGwk9dYEImvsP02UgN7PJuFsw0rKL230m0gIEZRyk9aoJspAEWFUnr5XIgV9YLl56vRcITgs7aajkctrfR%5F6HIYN9QD3OVcJ1LGOb4wAVyApP4SkiegSCZKpEp58mg7oYYZk7Q%3D%3D&ref=antoinebuteau.com) 5. [medium.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEGgMPiq0eIUgiUFa4sKvw6FUMZHULsBEavadoiU08n2uT0%5Fng8nOglTjoEvJ086BYeejbwxvZv89s05cvJM5ni2huv2Dv4W5blM-ij%5FIvqHfMfPz965TPyxdWT8SSW%5FL2Q4D--xjrEYsRA45uW2xjqfW-kejdDMNeJKycbLDyQ7gXW7pydtnU1yaJ9h0JEq-wQlZzj26ei&ref=antoinebuteau.com) 6. [finestofthefine.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGbXuZmvCOLcal878FMb1VSnjzs7dQx-Nv-JzeE4izA8sjB%5FGqHK-pO9HsbUCYbRrTmegI-0x0ZsTV7kAv3ZKMTz8chAvksO7NFqUbyVl3%5Fi1-48vVqTC72%5FbgfszIcKB8AvkgLwdH8JQ816xT%5FA0kR&ref=antoinebuteau.com) 7. [founderstribune.org](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGA2Ot-2W%5FPqZnBj1fPYppPRs4hY2gZPeVxsFMqgEwuuiomZZcV9ir760-Hod-f9OOU7hV45o2Idv8cPD0L7VJHNKm9753UiQ3H7cpfjp%5FnDhszCz7JDS%5FwQKOLpQwOcPdJLN2PCds6ttcJoqz%5F3ak4KAGoBUMLPxlvmdK61JCP7j-L9dCGXX7oWTAF00k%3D&ref=antoinebuteau.com) 8. [origingrowth.co.uk](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG9p-RI5ua98yxWtC3rmH59KzNB3Oj-vVGvEsx6boZgYes138SJgAr1IHBezAZNFuob9chiluPwFUp7UmdpBrihsHFv-rFUTAYgbJFaM5GHtnGtjS6sP9vO2gsAfTL-BNrfoPkCVmDlfvLdMZ1il-yPgZa1SflbvtIvdXRjs-4VesczhoqW&ref=antoinebuteau.com) 9. [game-changer.net](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHIMlcXbH2afRXL-zS67xtBZ1Pa5K2-zrL28NeiQ1u%5FEAtn-blvMMlvL2%5FS8do4M%5FuvKBq9vz9dWN9IDx0WxL3-SGDApTpUo-Yk-7UAoHFbTIiT1tmB8irxM4DubK-4j2D7EHvvUeCKVhrD7zRCM%5FX5At8VJYy3XbCiXLUMwo6dWhPxCuyXWscwzw%3D%3D&ref=antoinebuteau.com) 10. [buzzsprout.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQELd6RhMt2yJsdMnSa3GSsaKrmgotLf13B4LPUPivP-Llp3tCR-Lcb8parFJhPxJ92xD0U8DP5uWRwcCvuR9AffoOXrGviLnXsKAq%5Fu6K5diLazQk%5FX3mHIFyCGZ40bIyVAlIUkwLfCXjUVUm6vlsPDhe5q%5FWCswKJLL10PBZ9K6Cp8Ey%5Fq%5FMcYT0CireFdQeKU5QkgHy2y2uODiZ3HkejsZgBgqUjTWRA-ASRL%5Fl8qnY8lEn%5FidgOjeJbVgeQBU4ixEKR2ioAX2KA%3D&ref=antoinebuteau.com) 11. [referralcandy.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHLWaZKaoJDev9Oa47dKz1xiKP2xJZ0JtOX4NDq0uOGHrdkemkRcumBSbvncyWO8acDnftAc3SHbD0CopWesGg8MM62JuNk0w0uEA2OvxerP5Zg1lQgGZA-yKOM8nD7oOQKc0r2gRn4DpLSeaGREg%3D%3D&ref=antoinebuteau.com) 12. [aboutamazon.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFMg77s6a9w0mhBACUMHXqzBX10ShJEfsYmX8x5xDjB6blUnfrcZgz-isqE8wMnkmXN4b%5FKTEvdSoMPAiQ3E1lrTLS0ex1dHaudzsDh7V0V8-MQB7GE6LHmrT9T1bklbJlwa-6DgrHenUtDcGjhgYmiCsje759DnqoOq8oUgIXbPMRAsw%3D%3D&ref=antoinebuteau.com) 13. 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