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# Lessons from Joe Gebbia
- URL: https://www.antoinebuteau.com/lessons-from-joe-gebbia/
- Published: 2025-09-01T20:12:56.000Z
- Updated: 2026-07-18T22:19:58.000Z
- Description: Joe Gebbia, co-founder of Airbnb, connects entrepreneurship with design thinking, perseverance, and human connection, drawing attention to the earliest stage of company building: turning a simple idea into a venture through determined, design-led action.
- Author: Antoine Buteau
- Tags: Profile, Tech Entrepreneurs & Founders Profiles

As the co-founder of Airbnb, Joe Gebbia has shared a wealth of knowledge gleaned from his journey of transforming a simple idea into a global hospitality giant. His learnings, rooted in design thinking, perseverance, and a deep understanding of human connection, offer invaluable lessons for entrepreneurs, designers, and leaders.

![Infographic for "Lessons from Joe Gebbia".](https://www.antoinebuteau.com/content/images/2026/07/lessons-from-joe-gebbia-optimized.webp)

### On Entrepreneurship and Getting Started

1. **Solve Your Own Problems.** Airbnb was born out of a personal need for Gebbia and his co-founder, Brian Chesky, to pay their rent. [\[1\]](https://fastercapital.com/articles/How-to-Use-Joe-Gebbia-s-Lessons-in-Your-Next-Venture.html?ref=antoinebuteau.com)[\[2\]](https://www.youtube.com/watch?v=BBrkWt1j68U&ref=antoinebuteau.com) By creating a solution for their own problem, they tapped into a much larger unmet need. [\[1\]](https://fastercapital.com/articles/How-to-Use-Joe-Gebbia-s-Lessons-in-Your-Next-Venture.html?ref=antoinebuteau.com)
2. **The Overnight Success is a Myth.** Gebbia emphasizes that Airbnb's success was not instantaneous but the result of a long and arduous journey. [\[3\]](https://www.conordewey.com/blog/principles-to-remember-from-joe-gebbia-co-founder-of-airbnb/?ref=antoinebuteau.com) It took years of persistence and hard work to get the company off the ground. [\[4\]](https://medium.com/theartian/the-power-of-creative-culture-airbnb-and-joe-gebbia-67b5f249d12?ref=antoinebuteau.com)
3. **Don't Be Afraid to Do Things That Don't Scale.** In the early days, the founders traveled to New York to personally photograph their hosts' apartments. [\[5\]](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/?ref=antoinebuteau.com)[\[6\]](https://www.youtube.com/watch?v=2hESOWxPrSU&ref=antoinebuteau.com) This unscalable act was a turning point, as the improved photos led to a doubling of their weekly revenue. [\[5\]](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/?ref=antoinebuteau.com)
4. **Embrace Scrappiness and Resourcefulness.** When faced with a lack of funding, the founders famously created and sold politically themed breakfast cereals, "Obama O's" and "Cap'n McCain's," to keep the company afloat. [\[6\]](https://www.youtube.com/watch?v=2hESOWxPrSU&ref=antoinebuteau.com)[\[7\]](https://doctorparadox.net/people-data/who-is-joe-gebbia/?ref=antoinebuteau.com)
5. **Persistence is Key, Especially in the Face of Rejection.** Airbnb was rejected by numerous investors who thought the idea of strangers staying in each other's homes was crazy. [\[6\]](https://www.youtube.com/watch?v=2hESOWxPrSU&ref=antoinebuteau.com) Gebbia stresses that you can't take no for an answer if you are passionate about your idea. [\[4\]](https://medium.com/theartian/the-power-of-creative-culture-airbnb-and-joe-gebbia-67b5f249d12?ref=antoinebuteau.com)
6. **Passion is the Source of Persistence.** To endure the long hours and constant setbacks, you must be incredibly passionate about the problem you are solving. [\[2\]](https://www.youtube.com/watch?v=BBrkWt1j68U&ref=antoinebuteau.com)[\[4\]](https://medium.com/theartian/the-power-of-creative-culture-airbnb-and-joe-gebbia-67b5f249d12?ref=antoinebuteau.com) This passion will fuel the persistence needed to overcome inevitable obstacles. [\[2\]](https://www.youtube.com/watch?v=BBrkWt1j68U&ref=antoinebuteau.com)
7. **Don't Focus Only on the Final Chapter.** The most interesting parts of a startup's story are often the failures, pivots, and lucky breaks, not just the ultimate success. [\[3\]](https://www.conordewey.com/blog/principles-to-remember-from-joe-gebbia-co-founder-of-airbnb/?ref=antoinebuteau.com)
8. **Take the Next Small Step.** When feeling stuck, focus on taking the next single, manageable step to move your idea forward. [\[8\]](https://www.youtube.com/watch?v=e6Xt0RvTR6A&ref=antoinebuteau.com) Gebbia even leads a storyboarding exercise to help people visualize and execute their ideas one step at a time. [\[8\]](https://www.youtube.com/watch?v=e6Xt0RvTR6A&ref=antoinebuteau.com)
9. **Find the Problem, Not the Technology.** Gebbia advises entrepreneurs to "get married to the problem" and work backward to find the right technology to solve it, rather than starting with a technology and searching for a problem. [\[9\]](https://informedi.org/2024/03/14/airbnb-co-founder-joe-gebbia-on-why-you-need-to-make-it-easy-for-customers-to-buy-your-product/?ref=antoinebuteau.com)
10. **Look at the World in a New Way.** Innovation doesn't always mean inventing something entirely new; it can be about repackaging or reinventing existing concepts to meet modern demands. [\[10\]](https://medium.com/@browneship/joe-gebbia-co-founder-of-airbnb-attributes-his-entrepreneurial-successes-to-his-creativity-6eee11469d7f?ref=antoinebuteau.com)

### On Design and User Experience

1. **Design is More Than Aesthetics; It's the Entire Experience.** Coming from a design background, Gebbia believes design encompasses the whole user journey, from the first touchpoint to the last. [\[6\]](https://www.youtube.com/watch?v=2hESOWxPrSU&ref=antoinebuteau.com)[\[11\]](https://m.youtube.com/watch?v=16cM-RFid9U&t=652&ref=antoinebuteau.com)
2. **Design for Trust.** To overcome the "stranger-danger" bias, Airbnb had to meticulously design a system that fostered trust between hosts and guests. [\[12\]](https://www.ted.com/talks/joe%5Fgebbia%5Fhow%5Fairbnb%5Fdesigns%5Ffor%5Ftrust?ref=antoinebuteau.com)[\[13\]](https://www.ted.com/talks/joe%5Fgebbia%5Fhow%5Fairbnb%5Fdesigns%5Ffor%5Ftrust?language=en&ref=antoinebuteau.com)
3. **A Well-Designed Reputation System is Crucial for Trust.** Airbnb learned that a double-blind review system, where reviews are revealed only after both parties have submitted them, encourages more honest feedback. [\[14\]](https://singjupost.com/transcript-joe-gebbia-on-how-airbnb-designs-for-trust-at-ted-talk/?ref=antoinebuteau.com)
4. **High Reputation Overcomes Social Bias.** Research conducted with Stanford showed that a high number of positive reviews (more than 10) can overcome the natural bias of trusting people who are similar to us. [\[11\]](https://m.youtube.com/watch?v=16cM-RFid9U&t=652&ref=antoinebuteau.com)[\[14\]](https://singjupost.com/transcript-joe-gebbia-on-how-airbnb-designs-for-trust-at-ted-talk/?ref=antoinebuteau.com)
5. **The Right Amount of Disclosure Builds Trust.** The design of the messaging platform guides users to share just enough information to build rapport without oversharing, which can decrease acceptance rates. [\[11\]](https://m.youtube.com/watch?v=16cM-RFid9U&t=652&ref=antoinebuteau.com)[\[14\]](https://singjupost.com/transcript-joe-gebbia-on-how-airbnb-designs-for-trust-at-ted-talk/?ref=antoinebuteau.com)
6. **Become the Patient.** To truly understand the user experience, you must put yourself in their shoes. [\[5\]](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/?ref=antoinebuteau.com)[\[15\]](https://insigniam.com/how-to-integrate-design-thinking-inside-your-enterprise-right-now/?ref=antoinebuteau.com) Gebbia recalls learning this in design school, where they would lie in hospital beds to understand the patient's perspective when designing medical devices. [\[5\]](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/?ref=antoinebuteau.com)[\[15\]](https://insigniam.com/how-to-integrate-design-thinking-inside-your-enterprise-right-now/?ref=antoinebuteau.com)
7. **Make It Easy for Customers.** Inspired by Tesla's online car-buying process, Gebbia emphasizes the importance of making the purchasing process, even for significant investments, as convenient as possible for the consumer. [\[9\]](https://informedi.org/2024/03/14/airbnb-co-founder-joe-gebbia-on-why-you-need-to-make-it-easy-for-customers-to-buy-your-product/?ref=antoinebuteau.com)
8. **Customer Service is Your Brand.** The customer service team is on the front lines and represents the brand, especially when things go wrong. [\[16\]](https://www.youtube.com/watch?v=IjAyT90sOnw&ref=antoinebuteau.com) Investing in this team is investing in your brand.
9. **Use Storyboarding to Map the User Journey.** Gebbia used storyboarding to visualize the entire Airbnb experience, which helped identify key moments and emotions for both hosts and guests. [\[4\]](https://medium.com/theartian/the-power-of-creative-culture-airbnb-and-joe-gebbia-67b5f249d12?ref=antoinebuteau.com)
10. **Think Bigger.** Gebbia's instinct is to push his team to "think bigger" and explore ideas at a scale of 100 times their initial conception to see where it leads. [\[5\]](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/?ref=antoinebuteau.com)

### On Building a Company and Culture

1. **Be the Author of Your Company's Culture.** The founders were intentional about shaping Airbnb's culture from the very beginning, focusing on values like trust, belonging, and hospitality. [\[17\]](https://wildfirelabs.substack.com/p/airbnbs-playbook-lessons-in-building)[\[18\]](https://mollyfletcher.com/podcasts/joe-gebbia-lead-with-creativity/?ref=antoinebuteau.com)
2. **Hire People Who Believe What You Believe.** It's essential to build a team that is aligned with the company's core mission and values. [\[10\]](https://medium.com/@browneship/joe-gebbia-co-founder-of-airbnb-attributes-his-entrepreneurial-successes-to-his-creativity-6eee11469d7f?ref=antoinebuteau.com)[\[16\]](https://www.youtube.com/watch?v=IjAyT90sOnw&ref=antoinebuteau.com)
3. **Culture is Made by People.** A great culture isn't something you create in isolation; it's the result of hiring the right people. [\[16\]](https://www.youtube.com/watch?v=IjAyT90sOnw&ref=antoinebuteau.com) The founders were heavily involved in the interview process for years to ensure they got the people right. [\[16\]](https://www.youtube.com/watch?v=IjAyT90sOnw&ref=antoinebuteau.com)
4. **Create a "Creative Mecca."** Gebbia aimed for Airbnb to be a place where creativity could flourish and become a competitive advantage, attracting top talent. [\[4\]](https://medium.com/theartian/the-power-of-creative-culture-airbnb-and-joe-gebbia-67b5f249d12?ref=antoinebuteau.com)
5. **Embed Your Mission into the Culture.** Airbnb's mission of "belonging anywhere" is not just for guests but is also a core principle for its employees, fostering an inclusive workplace. [\[17\]](https://wildfirelabs.substack.com/p/airbnbs-playbook-lessons-in-building)[\[19\]](https://www.youtube.com/watch?v=XdrIJhCBzAY&ref=antoinebuteau.com)
6. **Use Creative Language to Foster Honesty.** Gebbia introduced terms like "Elephants, Dead Fish, and Vomit" to create a safe and fun way for employees to talk about uncomfortable topics: the big unspoken issues (elephants), past unresolved problems (dead fish), and things they just need to get off their chests (vomit). [\[20\]](https://www.forbes.com/sites/blakemorgan/2017/12/11/how-to-build-the-most-customer-focused-culture-in-the-world/?ref=antoinebuteau.com)[\[21\]](http://culturedesign.tilda.ws/culture?ref=antoinebuteau.com)
7. **Give Employees Trust and Autonomy.** Empowering employees to take initiative and own their work fosters a sense of responsibility and motivation. [\[19\]](https://www.youtube.com/watch?v=XdrIJhCBzAY&ref=antoinebuteau.com)
8. **Create Shared Experiences.** Traditions like "One Airbnb," where employees from different departments collaborate for a week, help break down silos and build a unified identity. [\[17\]](https://wildfirelabs.substack.com/p/airbnbs-playbook-lessons-in-building)[\[19\]](https://www.youtube.com/watch?v=XdrIJhCBzAY&ref=antoinebuteau.com)
9. **Encourage Empathy Through Immersion.** The "Night At The Airbnb Office" program, allowing employees to stay overnight, helps them deeply understand the guest experience. [\[17\]](https://wildfirelabs.substack.com/p/airbnbs-playbook-lessons-in-building)[\[19\]](https://www.youtube.com/watch?v=XdrIJhCBzAY&ref=antoinebuteau.com)
10. **Everyone Ships on Day One.** This principle helps new team members understand the importance of execution and contributing from the very beginning. [\[5\]](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/?ref=antoinebuteau.com)

### On Creativity and Personal Growth

1. **Art and Entrepreneurship are Deeply Connected.** Both require you to imagine something that doesn't exist and have the willpower to bring it to life. [\[4\]](https://medium.com/theartian/the-power-of-creative-culture-airbnb-and-joe-gebbia-67b5f249d12?ref=antoinebuteau.com)
2. **Embrace a Culture of Experimentation.** The best ideas often come from trial and error. [\[1\]](https://fastercapital.com/articles/How-to-Use-Joe-Gebbia-s-Lessons-in-Your-Next-Venture.html?ref=antoinebuteau.com) Fostering an environment where failure is seen as a learning opportunity is crucial for innovation. [\[1\]](https://fastercapital.com/articles/How-to-Use-Joe-Gebbia-s-Lessons-in-Your-Next-Venture.html?ref=antoinebuteau.com)
3. **Turn Problems into Opportunities for Creativity.** Gebbia's art and design background taught him to reframe challenges as creative opportunities. [\[1\]](https://fastercapital.com/articles/How-to-Use-Joe-Gebbia-s-Lessons-in-Your-Next-Venture.html?ref=antoinebuteau.com)[\[22\]](https://podcasts.apple.com/us/podcast/joe-gebbia-the-creative-force-behind-airbnb-and-samara/id1308141699?i=1000665972893&l=es-MX&ref=antoinebuteau.com)
4. **Don't Edit Yourself Too Early.** In the initial stages of an idea, it's important to explore its full potential without premature criticism. [\[18\]](https://mollyfletcher.com/podcasts/joe-gebbia-lead-with-creativity/?ref=antoinebuteau.com)
5. **Use Doubt as Fuel.** Being told he couldn't do something, like when a professor doubted his ability to build full-sized chairs in design school, has consistently motivated Gebbia to prove people wrong. [\[22\]](https://podcasts.apple.com/us/podcast/joe-gebbia-the-creative-force-behind-airbnb-and-samara/id1308141699?i=1000665972893&l=es-MX&ref=antoinebuteau.com)[\[23\]](https://www.cleverpodcast.com/blog/ep-46-joe-gebbia?ref=antoinebuteau.com)
6. **Make Uncomfortable Situations the Default.** Constantly pushing your comfort zone incrementally expands your capabilities and confidence, making previously unthinkable opportunities seem plausible. [\[3\]](https://www.conordewey.com/blog/principles-to-remember-from-joe-gebbia-co-founder-of-airbnb/?ref=antoinebuteau.com)
7. **Enthusiasm is Underrated.** Displaying genuine enthusiasm is contagious and makes others more likely to help you and believe in your project. [\[3\]](https://www.conordewey.com/blog/principles-to-remember-from-joe-gebbia-co-founder-of-airbnb/?ref=antoinebuteau.com)
8. **Use Your Surroundings to Your Advantage.** When facing a challenge, step back and analyze your environment for unexpected opportunities. Airbnb's relaunch during the 2008 DNC in Denver, where hotels were sold out, is a prime example. [\[3\]](https://www.conordewey.com/blog/principles-to-remember-from-joe-gebbia-co-founder-of-airbnb/?ref=antoinebuteau.com)
9. **Invest in Yourself.** Gebbia shares advice he learned from Warren Buffett: the best investment you can make is in yourself. [\[23\]](https://www.cleverpodcast.com/blog/ep-46-joe-gebbia?ref=antoinebuteau.com)
10. **Challenges are Gifts.** Viewing challenges as opportunities for growth is a powerful mindset for personal and professional development. [\[23\]](https://www.cleverpodcast.com/blog/ep-46-joe-gebbia?ref=antoinebuteau.com)

### On Leadership and Vision

1. **Go to the Source.** Brian Chesky, with Gebbia's support, pioneered a method of "hacking" leadership education by relentlessly seeking advice from the world's top experts in various fields. [\[16\]](https://www.youtube.com/watch?v=IjAyT90sOnw&ref=antoinebuteau.com)
2. **Acknowledge Missteps and Go Big in Response.** When the company mishandled a crisis involving a host's home being vandalized, they learned the importance of taking responsibility, apologizing, and implementing significant changes to support their community. [\[16\]](https://www.youtube.com/watch?v=IjAyT90sOnw&ref=antoinebuteau.com)
3. **Stay Connected to Your Community.** The best and most innovative ideas often come directly from hosts and guests who are using the product every day. [\[11\]](https://m.youtube.com/watch?v=16cM-RFid9U&t=652&ref=antoinebuteau.com)
4. **Business Can Be a Force for Social Change.** Gebbia is the chairman of Airbnb.org, a nonprofit that provides housing to people in crisis, demonstrating how a company's resources can be leveraged for social good. [\[2\]](https://www.youtube.com/watch?v=BBrkWt1j68U&ref=antoinebuteau.com)[\[18\]](https://mollyfletcher.com/podcasts/joe-gebbia-lead-with-creativity/?ref=antoinebuteau.com)
5. **Pay it Forward.** Gebbia believes in the responsibility of successful entrepreneurs to give back and create opportunities for the next generation. [\[2\]](https://www.youtube.com/watch?v=BBrkWt1j68U&ref=antoinebuteau.com)
6. **The Power of Imagination.** The ability to envision a future that doesn't yet exist is a critical skill for any innovator or leader. [\[18\]](https://mollyfletcher.com/podcasts/joe-gebbia-lead-with-creativity/?ref=antoinebuteau.com)
7. **Find Counterparts Who Complement Your Skills.** While at RISD, Gebbia was already actively looking for people with complementary skills who he might one day start a company with. [\[3\]](https://www.conordewey.com/blog/principles-to-remember-from-joe-gebbia-co-founder-of-airbnb/?ref=antoinebuteau.com)
8. **Listen to the Sound of Disappointment.** The pain in a customer's voice when something goes wrong is the single greatest motivator to keep improving the product and service. [\[11\]](https://m.youtube.com/watch?v=16cM-RFid9U&t=652&ref=antoinebuteau.com)[\[14\]](https://singjupost.com/transcript-joe-gebbia-on-how-airbnb-designs-for-trust-at-ted-talk/?ref=antoinebuteau.com)
9. **Be a Host.** A core value at Airbnb is to "be a host," which means to approach business and relationships with a sense of hospitality, care, and empathy. [\[17\]](https://wildfirelabs.substack.com/p/airbnbs-playbook-lessons-in-building)
10. **Dream Big.** When asked for his greatest lesson learned, Gebbia's simple answer is to "dream big." [\[11\]](https://m.youtube.com/watch?v=16cM-RFid9U&t=652&ref=antoinebuteau.com)

---

Learn more:

1. [How to Use Joe Gebbia s Lessons in Your Next Venture - FasterCapital](https://fastercapital.com/articles/How-to-Use-Joe-Gebbia-s-Lessons-in-Your-Next-Venture.html?ref=antoinebuteau.com)
2. [Airbnb Cofounder Joe Gebbia On Activating Social Change Through Business | The Forbes Files - YouTube](https://www.youtube.com/watch?v=BBrkWt1j68U&ref=antoinebuteau.com)
3. [Principles to Remember from Joe Gebbia: Co-Founder of Airbnb - Conor Dewey](https://www.conordewey.com/blog/principles-to-remember-from-joe-gebbia-co-founder-of-airbnb/?ref=antoinebuteau.com)
4. [The power of Creative Culture. Airbnb, and Joe Gebbia. | by Nir Hindie | ニール ヒンディ | The Artian | Medium](https://medium.com/theartian/the-power-of-creative-culture-airbnb-and-joe-gebbia-67b5f249d12?ref=antoinebuteau.com)
5. [How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/?ref=antoinebuteau.com)
6. [Airbnb's Joe Gebbia: "Do Things That Don't Scale" - YouTube](https://www.youtube.com/watch?v=2hESOWxPrSU&ref=antoinebuteau.com)
7. [Who is Joe Gebbia? - Doctor Paradox](https://doctorparadox.net/people-data/who-is-joe-gebbia/?ref=antoinebuteau.com)
8. [Joe Gebbia: Executing Your Idea Starts With a Small Single Step - YouTube](https://www.youtube.com/watch?v=e6Xt0RvTR6A&ref=antoinebuteau.com)
9. [Airbnb Co-Founder Joe Gebbia on Why You Need to Make It Easy for Customers to Buy Your Product](https://informedi.org/2024/03/14/airbnb-co-founder-joe-gebbia-on-why-you-need-to-make-it-easy-for-customers-to-buy-your-product/?ref=antoinebuteau.com)
10. [Joe Gebbia, co-founder of Airbnb, attributes his entrepreneurial successes to his creativity training at RISD | by Jonathan M. Nelson Center for Entrepreneurship | Medium](https://medium.com/@browneship/joe-gebbia-co-founder-of-airbnb-attributes-his-entrepreneurial-successes-to-his-creativity-6eee11469d7f?ref=antoinebuteau.com)
11. [How Airbnb designs for trust | Joe Gebbia - YouTube](https://m.youtube.com/watch?v=16cM-RFid9U&t=652&ref=antoinebuteau.com)
12. [Joe Gebbia: How Airbnb designs for trust | TED Talk](https://www.ted.com/talks/joe%5Fgebbia%5Fhow%5Fairbnb%5Fdesigns%5Ffor%5Ftrust?ref=antoinebuteau.com)
13. [Joe Gebbia: How Airbnb designs for trust | TED Talk](https://www.ted.com/talks/joe%5Fgebbia%5Fhow%5Fairbnb%5Fdesigns%5Ffor%5Ftrust?language=en&ref=antoinebuteau.com)
14. [Transcript: Joe Gebbia on How Airbnb Designs for Trust at TED Talk - The Singju Post](https://singjupost.com/transcript-joe-gebbia-on-how-airbnb-designs-for-trust-at-ted-talk/?ref=antoinebuteau.com)
15. [How To Integrate Design Thinking Inside Your Enterprise Right Now - Insigniam](https://insigniam.com/how-to-integrate-design-thinking-inside-your-enterprise-right-now/?ref=antoinebuteau.com)
16. [Designing for Trust with Airbnb's Joe Gebbia and Reid Hoffman | The Scaleup Offsite 2017](https://www.youtube.com/watch?v=IjAyT90sOnw&ref=antoinebuteau.com)
17. [Airbnb's Playbook: Lessons in Building a Culture of Belonging - Wildfire Labs Substack](https://wildfirelabs.substack.com/p/airbnbs-playbook-lessons-in-building)
18. [Episode 154- Joe Gebbia on How to Lead with Creativity and Vision - Molly Fletcher](https://mollyfletcher.com/podcasts/joe-gebbia-lead-with-creativity/?ref=antoinebuteau.com)
19. [How Did Joe Gebbia Build A Strong Company Culture At Airbnb? - Anecdotes in Quotation](https://www.youtube.com/watch?v=XdrIJhCBzAY&ref=antoinebuteau.com)
20. [How To Build The Most Customer-Focused Culture In The World - Forbes](https://www.forbes.com/sites/blakemorgan/2017/12/11/how-to-build-the-most-customer-focused-culture-in-the-world/?ref=antoinebuteau.com)
21. [3\. Defining Culture - Culture Design](http://culturedesign.tilda.ws/culture?ref=antoinebuteau.com)
22. [Joe Gebbia | The Creative Force Behind Airbnb and Samara - Apple Podcasts](https://podcasts.apple.com/us/podcast/joe-gebbia-the-creative-force-behind-airbnb-and-samara/id1308141699?i=1000665972893&l=es-MX&ref=antoinebuteau.com)
23. [Ep. 46: Joe Gebbia — Clever Podcast - Candid, Creative, Human](https://www.cleverpodcast.com/blog/ep-46-joe-gebbia?ref=antoinebuteau.com)