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# Lessons from Lei Jun, founder of Xiaomi
- URL: https://www.antoinebuteau.com/lessons-from-lei-jun-founder-of-xiaomi/
- Published: 2025-08-03T14:13:39.000Z
- Updated: 2026-09-05T03:29:56.000Z
- Description: Lei Jun, founder of Xiaomi, grounds the company’s strategy in a “triathlon” of hardware, internet services, and new retail, joined by unwavering user focus—a framework for studying how integrated business pillars can reinforce one another.
- Author: Antoine Buteau
- Tags: Profile, Operations, Tech Entrepreneurs & Founders Profiles

![Visual summary of operating lessons from Lei Jun, founder of Xiaomi.](https://www.antoinebuteau.com/content/images/2026/07/image-107-optimized.webp)

## Core Philosophy: The "Triathlon" and User-Centricity

Lei Jun's core business strategy for Xiaomi is often referred to as a "triathlon," focusing on three key pillars: hardware, internet services, and new retail. This integrated approach, combined with an unwavering focus on the user, forms the bedrock of Xiaomi's success.

**Learnings from his Philosophy:**

1. **Hardware as a Gateway:** Lei believes that high-quality, affordable hardware is the entry point to a larger ecosystem. The profit is not solely from the device itself but from the services built around it. [\[1\]](https://advisorycloud.com/blog/uncovering-the-secrets-to-success-of-lei-jun?ref=antoinebuteau.com)[\[2\]](https://www.techinasia.com/5-juiciest-quotes-xiaomi-ceo-lei-juns-interview-wsj?ref=antoinebuteau.com)
2. **The Power of the Crowd:** From its inception, Xiaomi has actively involved its users, or "Mi Fans," in the product development process. Lei Jun has emphasized spending hours on forums to get direct feedback. [\[3\]](https://feelthewords.com/top-10-lei-jun-quotes?ref=antoinebuteau.com)[\[4\]](https://vulcanpost.com/591831/lei-jun-founder-of-xiaomi-lessons-learnt/?ref=antoinebuteau.com)
3. **Build a Community, Not Just a Customer Base:** By fostering a strong sense of community and belonging among its users, Xiaomi has created a loyal following that acts as both brand ambassadors and a source of innovation. [\[1\]](https://advisorycloud.com/blog/uncovering-the-secrets-to-success-of-lei-jun?ref=antoinebuteau.com)[\[5\]](https://fastercapital.com/articles/Lei-Jun-s-Philosophy--What-Makes-Him-a-Successful-CEO.html?ref=antoinebuteau.com)
4. **Customer Experience is Paramount:** Providing excellent customer service and actively listening to feedback are crucial for building a dedicated customer base that will support the company for years to come. [\[1\]](https://advisorycloud.com/blog/uncovering-the-secrets-to-success-of-lei-jun?ref=antoinebuteau.com)
5. **Embrace the "Middle Path":** Contrasting with what he perceived as Steve Jobs' perfectionist approach, Lei Jun believes that in a market like China, it's essential to make compromises and listen to users, rather than dictating the rules. [\[4\]](https://vulcanpost.com/591831/lei-jun-founder-of-xiaomi-lessons-learnt/?ref=antoinebuteau.com)
6. **"Amazing products at honest prices":** This is a core tenet of Xiaomi's mission, aiming to build trust and exceed user expectations by offering high-quality products without the hefty price tag. [\[6\]](https://pandayoo.com/post/decoding-xiaomis-success-lei-juns-entrepreneurial-thinking/?ref=antoinebuteau.com)[\[7\]](https://en.eeworld.com.cn/news/qrs/eic459877.html?ref=antoinebuteau.com)

## On Entrepreneurship and Strategy

1. **"站在风口上，猪都能飞起来。" (Zhàn zài fēngkǒu shàng, zhū dōu néng fēi qǐlái.) - "Even a pig can fly if it stands in the middle of a typhoon."** This is perhaps his most famous quote, emphasizing the importance of identifying and capitalizing on market trends. [\[8\]](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)
2. **"不要用战术上的勤奋来掩饰战略上的懒惰。" (Búyào yòng zhànshù shàng de qínfèn lái yǎnshì zhànlüè shàng de lǎnduò.) - "Don't use tactical diligence to cover up strategic laziness."** This highlights the need for clear, long-term vision over just being busy. [\[8\]](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)
3. **"The most important thing is to focus, focus, focus."** [\[9\]](https://www.azquotes.com/author/56462-Lei%5FJun?ref=antoinebuteau.com)
4. **"天下武功，唯快不破。" (Tiānxià wǔgōng, wéi kuài bùpò.) - "In the world of martial arts, speed is the only thing that cannot be broken."** He applies this to the internet age, stressing that speed is a key competitive advantage. [\[8\]](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)
5. **"快速迭代，不断试错，逐步走向成功的彼岸。这是互联网时代的王道。" (Kuàisù diédài, bùduàn shìcuò, zhúbù zǒuxiàng chénggōng de bǐ'àn. Zhè shì hùliánwǎng shídài de wángdào.) -** "Rapid iteration, continuous trial and error, and gradually moving towards the shore of success. This is the kingly way of the Internet era." [\[8\]](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)[\[10\]](https://k.sina.cn/article%5F6431229488%5F17f54c630001009r1v.html?ref=antoinebuteau.com)
6. **"创业就是干别人没有干过的事情，干别人干过了但没有干成的事情。" (Chuàngyè jiùshì gàn biérén méiyǒu gàn guò de shìqíng, gàn biérén gàn guòle dàn méiyǒu gàn chéng de shìqíng.)** \- "Entrepreneurship is about doing things that others haven't done, or doing things that others have done but haven't succeeded at." [\[8\]](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)[\[11\]](https://www.techinasia.com/lei-jun-advise-startups-entrepreneurs-458?ref=antoinebuteau.com)
7. **"一个非常优秀的创业者往往都是离经叛道的、那种很夸张的人。" (Yīgè fēicháng yōuxiù de chuàngyè zhě wǎngwǎng dōu shì líjīngpàndào de, nà zhǒng hěn kuāzhāng de rén.) -** "A very successful entrepreneur is often an iconoclast, a larger-than-life person." [\[8\]](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)[\[11\]](https://www.techinasia.com/lei-jun-advise-startups-entrepreneurs-458?ref=antoinebuteau.com)
8. "Things get much easier if one jumps on the bandwagon of existing trends." [\[9\]](https://www.azquotes.com/author/56462-Lei%5FJun?ref=antoinebuteau.com)[\[12\]](https://www.brainyquote.com/authors/lei-jun-quotes?ref=antoinebuteau.com)
9. "The biggest risk is not taking any risks." [\[13\]](https://6amsuccess.com/billionaires/lei-jun-quotes/?ref=antoinebuteau.com)
10. "If you want to grow, you have to be willing to be uncomfortable." [\[13\]](https://6amsuccess.com/billionaires/lei-jun-quotes/?ref=antoinebuteau.com)
11. **"柳传志40岁创业，任正非43岁创业，我40岁重新开始，也没什么大不了的。" (Liǔchuánzhì 40 suì chuàngyè, rènzhèngfēi 43 suì chuàngyè, wǒ 40 suì chóngxīn kāishǐ, yě méishénme dàbuliǎo de.) -** "Liu Chuanzhi started his business at 40, Ren Zhengfei at 43\. It's no big deal for me to start over at 40.**"** [\[8\]](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)
12. "We were the innovator, the challenger and the disrupter. Then all of a sudden, we became the one that's being challenged. It's terrifying and hard to adapt to." [\[14\]](https://www.ibtimes.com/xiaomi-ceo-lei-jun-smartphone-innovation-will-go-dark-five-years-no-more-wow-moments-2124504?ref=antoinebuteau.com)
13. "Do not be complacent simply because AI is the flavor of the day now... It is at times like this that we need to be even more vigilant." [\[15\]](https://medium.com/@ShunweiCapital/lei-jun-three-suggestions-i-have-for-tech-entrepreneurs-shun-feng-tang-8bfde80ca5cf?ref=antoinebuteau.com)
14. **"成功往往不是规划出来的，危机是你想不到的机会。" (Chénggōng wǎngwǎng bùshì guīhuà chūlái de, wéijī shì nǐ xiǎngbùdào de jīhuì.)** \- "Success is often not planned. A crisis is an opportunity you can't imagine." [\[16\]](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)[\[17\]](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
15. **"找人不是要「三顾茅庐」，找人要「三十次顾茅庐」" (Zhǎo rén bùshì yào `sāngù máolú`, zhǎo rén yào `sānshí cì gù máolú`) -** "Finding people is not about 'visiting the thatched cottage three times' \[a famous story of a ruler recruiting a strategist\], it's about 'visiting the thatched cottage thirty times'." [\[16\]](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)[\[17\]](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
16. **On Mission-Driven Hard Technology:** An internet company can chase openings as they appear; a hard-technology company needs a mission strong enough to sustain long investment cycles. — [*36Kr — Dialogue with Lei Jun*](https://eu.36kr.com/en/p/3482905475439751?ref=antoinebuteau.com)
17. **On Letting Big Decisions Survive Debate:** Intense disagreement—even over long periods—can reduce the risk of a founder making an unchecked strategic mistake. — [*36Kr — Dialogue with Lei Jun*](https://eu.36kr.com/en/p/3482905475439751?ref=antoinebuteau.com)
18. **On Abandoning Quick-Victory Thinking:** When the objective requires rebuilding core capabilities, steady compounding and long-distance endurance matter more than an immediate leap. — [*36Kr — Competing with Apple Is a Long and Painful Process*](https://eu.36kr.com/en/p/3483310326324359?ref=antoinebuteau.com)
19. **On Coordinating Two Capital-Intensive Bets:** Running EV and chip programs together means accepting the pressure of supporting two long-horizon ventures at the same time. — [*36Kr — Xiaomi’s Leapfrog*](https://eu.36kr.com/en/p/3483418698685317?ref=antoinebuteau.com)
20. **On Sequencing Competitive Breakthroughs:** Benchmark the best, choose a limited set of areas to surpass first, then expand the frontier rather than pretending to win everywhere at once. — [*36Kr — Dialogue with Lei Jun*](https://eu.36kr.com/en/p/3482905475439751?ref=antoinebuteau.com)

## On Innovation and Products

1. "Innovation is about taking risks, but it's also about understanding your customers and their needs." [\[5\]](https://fastercapital.com/articles/Lei-Jun-s-Philosophy--What-Makes-Him-a-Successful-CEO.html?ref=antoinebuteau.com)
2. "We make every effort to bring the newest and most innovative technology to our enthusiastic customers, drawing on the best in the industry.**"** [\[9\]](https://www.azquotes.com/author/56462-Lei%5FJun?ref=antoinebuteau.com)
3. **"小米三大铁律：技术为本、性价比为纲、做最酷的产品。" (Xiǎomǐ sān dà tiělǜ: Jìshù wéi běn, xìngjiàbǐ wéi gāng, zuò zuì kù de chǎnpǐn.) -** "Xiaomi's three iron laws: technology as the foundation, cost-effectiveness as the principle, and making the coolest products." [\[16\]](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)[\[17\]](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
4. "Our ultimate goal is to make good but cheap things." [\[14\]](https://www.ibtimes.com/xiaomi-ceo-lei-jun-smartphone-innovation-will-go-dark-five-years-no-more-wow-moments-2124504?ref=antoinebuteau.com)
5. **"Xiaomi looks a bit like Apple but is really more like Amazon with some elements of Google."** [\[9\]](https://www.azquotes.com/author/56462-Lei%5FJun?ref=antoinebuteau.com)[\[12\]](https://www.brainyquote.com/authors/lei-jun-quotes?ref=antoinebuteau.com) This quote explains his business model of combining hardware, e-commerce, and services.
6. "We make our profits through content and services." [\[9\]](https://www.azquotes.com/author/56462-Lei%5FJun?ref=antoinebuteau.com)
7. "Innovation is not just about technology; it's about understanding people." [\[18\]](https://fastercapital.com/articles/Lei-Jun-s-Vision-for-Innovation--A-Guide-for-Leaders.html?ref=antoinebuteau.com)
8. "Insisting on innovation is the core strategy of Xiaomi's home appliance business." [\[7\]](https://en.eeworld.com.cn/news/qrs/eic459877.html?ref=antoinebuteau.com)
9. **"Every group of people has its own needs."** Lei believes innovation should target specific user scenarios rather than a one-size-fits-all approach. [\[4\]](https://vulcanpost.com/591831/lei-jun-founder-of-xiaomi-lessons-learnt/?ref=antoinebuteau.com)
10. "The key to success will be to provide value to consumers by reaching out into niches instead of providing features with broad appeal." [\[14\]](https://www.ibtimes.com/xiaomi-ceo-lei-jun-smartphone-innovation-will-go-dark-five-years-no-more-wow-moments-2124504?ref=antoinebuteau.com)
11. **On Decade-Scale Technology Commitments:** A strategic technology such as a mobile system-on-chip requires patient capital, expertise, and a time horizon measured in years rather than launch cycles. — [*TechNode — Lei Jun Details XRING and Xiaomi’s High-End Strategy*](https://technode.com/2025/09/26/xiaomi-17-debuts-snapdragon-8-elite-gen-5-as-ceo-lei-jun-details-xring-chip-and-high-end-tech-strategy/?ref=antoinebuteau.com)
12. **On AI-Native Operating Systems:** The next computing shift is not another app category but an operating system that learns context and acts autonomously instead of waiting for every command. — [*GizChina — Lei Jun Says AIOS Is the Next Big Thing*](https://www.gizchina.com/xiaomi-phones/xiaomis-ceo-just-told-chinas-parliament-that-aios-is-the-next-big-thing?ref=antoinebuteau.com)
13. **On Designing Around the Person:** Use a common operating foundation to make personal devices, homes, and cars behave like one continuous experience. — [*Xiaomi — Human × Car × Home*](https://www.mi.com/global/event/2024/human-car-home?ref=antoinebuteau.com)
14. **On Opening the Ecosystem:** Invite partners, developers, and manufacturers onto the platform so the connected experience can expand faster than any single producer’s roadmap. — [*Xiaomi — Human × Car × Home*](https://www.mi.com/global/event/2024/human-car-home?ref=antoinebuteau.com)
15. **On Earning Product Intuition Firsthand:** Before leading a new category, use its products obsessively enough to develop informed taste rather than managing from abstractions. — [*KrASIA — Passion Is Key to Building a Great Car*](https://kr-asia.com/xiaomi-ceo-lei-jun-says-passion-is-key-to-building-a-great-car?ref=antoinebuteau.com)
16. **On Pairing Interviews with Observed Behavior:** Direct conversations reveal needs, but inspecting what users already choose and use can expose truths that reports and stated preferences miss. — [*KrASIA — Passion Is Key to Building a Great Car*](https://kr-asia.com/xiaomi-ceo-lei-jun-says-passion-is-key-to-building-a-great-car?ref=antoinebuteau.com)

## On Leadership and Personal Growth

1. **"优秀的公司赚取利润，伟大的公司赢得人心。" (Yōuxiù de gōngsī zhuànqǔ lìrùn, wěidà de gōngsī yíngdé rénxīn.) -** "Excellent companies earn profits, great companies win people's hearts." [\[16\]](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)[\[17\]](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
2. "A great leader is not just a boss but a facilitator who nurtures talent and fosters an environment where creativity can thrive." [\[5\]](https://fastercapital.com/articles/Lei-Jun-s-Philosophy--What-Makes-Him-a-Successful-CEO.html?ref=antoinebuteau.com)
3. **"When I was at Kingsoft, I was under pressure and worked hard, but the results were not satisfactory."** This reflects his learning that hard work alone isn't enough without the right strategy. [\[9\]](https://www.azquotes.com/author/56462-Lei%5FJun?ref=antoinebuteau.com)[\[12\]](https://www.brainyquote.com/authors/lei-jun-quotes?ref=antoinebuteau.com)
4. "I don't believe in luck. I believe in sweat, determination, and hard work." [\[13\]](https://6amsuccess.com/billionaires/lei-jun-quotes/?ref=antoinebuteau.com)
5. "You should learn from your competitor but never copy. Copy and you die." [\[13\]](https://6amsuccess.com/billionaires/lei-jun-quotes/?ref=antoinebuteau.com)
6. **"As a 40-year-old... I don't want to be considered second to anyone."** This was his response to being called the "Steve Jobs of China," showing his desire to forge his own identity. [\[4\]](https://vulcanpost.com/591831/lei-jun-founder-of-xiaomi-lessons-learnt/?ref=antoinebuteau.com)
7. **"让每个人都能享受科技的乐趣。" (Ràng měi gèrén dōu néng xiǎngshòu kējì de lèqù.) - "Let everyone enjoy the fun of technology."** This is Xiaomi's mission statement and a guiding principle for Lei Jun. [\[16\]](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)[\[17\]](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
8. **"当你的前途一片黑暗时，你该意识到是你在发光。" (Dāng nǐ de qiántú yīpiàn hēi'àn shí, nǐ gāi yìshí dào shì nǐ zài fāguāng.) -** "When your future is dark, you should realize that you are the one who is shining." [\[16\]](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)[\[17\]](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
9. **"相信自己，一往无前。" (Xiāngxìn zìjǐ, yīwǎngwúqián.) -** "Believe in yourself and move forward." [\[16\]](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)[\[17\]](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
10. "Courage is not the absence of fear, but facing fear and still being determined." [\[19\]](https://www.digitaling.com/articles/1242548.html?ref=antoinebuteau.com)[\[20\]](https://www.163.com/dy/article/JHA4BLHG05566FVZ.html?ref=antoinebuteau.com)
11. "Life is a marathon, temporary success or failure is not that important. All life's problems will find answers in growth." [\[20\]](https://www.163.com/dy/article/JHA4BLHG05566FVZ.html?ref=antoinebuteau.com)
12. "99% of problems have standard answers, just ask someone who knows." [\[20\]](https://www.163.com/dy/article/JHA4BLHG05566FVZ.html?ref=antoinebuteau.com)
13. "The best investment is to invest in yourself." [\[19\]](https://www.digitaling.com/articles/1242548.html?ref=antoinebuteau.com)
14. "Even if we only have a 1% chance of success, we must give it 100% effort." [\[21\]](https://www.youtube.com/watch?v=82tgIiBZg-M&ref=antoinebuteau.com)
15. "If \[Steve Jobs\] had lived in China, I don't think he could have succeeded... Chinese culture emphasizes the middle path.**"** [\[4\]](https://vulcanpost.com/591831/lei-jun-founder-of-xiaomi-lessons-learnt/?ref=antoinebuteau.com)
16. "Don't burn incense, it's useless \[i.e., don't just pray for a lucky break\]. No investor's money comes easily." [\[11\]](https://www.techinasia.com/lei-jun-advise-startups-entrepreneurs-458?ref=antoinebuteau.com)
17. "You have to pony up the fixed costs no matter what... I required that my companies had enough cash to pay 18 months of fixed costs." [\[15\]](https://medium.com/@ShunweiCapital/lei-jun-three-suggestions-i-have-for-tech-entrepreneurs-shun-feng-tang-8bfde80ca5cf?ref=antoinebuteau.com)
18. "Technological innovation is the cornerstone of progress." [\[22\]](https://www.chinadaily.com.cn/a/202503/05/WS67c7b5b5a310c240449d8bcc.html?ref=antoinebuteau.com)

---

Learn more:

1. [Uncovering the Secrets to Success of Lei Jun - AdvisoryCloud](https://advisorycloud.com/blog/uncovering-the-secrets-to-success-of-lei-jun?ref=antoinebuteau.com)
2. [5 juiciest quotes from Xiaomi CEO Lei Jun's interview with WSJ - Tech in Asia](https://www.techinasia.com/5-juiciest-quotes-xiaomi-ceo-lei-juns-interview-wsj?ref=antoinebuteau.com)
3. [Top 10 Lei Jun Quotes - Feel The Words](https://feelthewords.com/top-10-lei-jun-quotes?ref=antoinebuteau.com)
4. [Xiaomi Founder Lei Jun, And 8 Lessons We Can Learn From The Rise Of His Tech Empire](https://vulcanpost.com/591831/lei-jun-founder-of-xiaomi-lessons-learnt/?ref=antoinebuteau.com)
5. [Lei Jun s Philosophy What Makes Him a Successful CEO - FasterCapital](https://fastercapital.com/articles/Lei-Jun-s-Philosophy--What-Makes-Him-a-Successful-CEO.html?ref=antoinebuteau.com)
6. [Decoding Xiaomi's Success: Lei Jun's Entrepreneurial Thinking - PandaYoo](https://pandayoo.com/post/decoding-xiaomis-success-lei-juns-entrepreneurial-thinking/?ref=antoinebuteau.com)
7. [Lei Jun: Innovation is the core strategy of Xiaomi's home appliance business - EEWORLD](https://en.eeworld.com.cn/news/qrs/eic459877.html?ref=antoinebuteau.com)
8. [雷军名言\_佳句\_语录大全(12个) - 造句网](https://m.zaojv.com/mj2140620.html?ref=antoinebuteau.com)
9. [TOP 6 QUOTES BY LEI JUN | A-Z Quotes](https://www.azquotes.com/author/56462-Lei%5FJun?ref=antoinebuteau.com)
10. [小米创始人雷军经典语录，霸道总裁的励志名言警句 - 新浪](https://k.sina.cn/article%5F6431229488%5F17f54c630001009r1v.html?ref=antoinebuteau.com)
11. [Lei Jun Shares Advice for Startups and Entrepreneurs - Tech in Asia](https://www.techinasia.com/lei-jun-advise-startups-entrepreneurs-458?ref=antoinebuteau.com)
12. [Lei Jun Quotes - BrainyQuote](https://www.brainyquote.com/authors/lei-jun-quotes?ref=antoinebuteau.com)
13. [Lei Jun Quotes on Success and Life](https://6amsuccess.com/billionaires/lei-jun-quotes/?ref=antoinebuteau.com)
14. [Xiaomi CEO Lei Jun: Smartphone Innovation Will Go Dark For Five Years, No More 'Wow' Moments | IBTimes](https://www.ibtimes.com/xiaomi-ceo-lei-jun-smartphone-innovation-will-go-dark-five-years-no-more-wow-moments-2124504?ref=antoinebuteau.com)
15. [Lei Jun: Three Suggestions I Have For Tech Entrepreneurs | Shun Feng Tang | by Shunwei Capital | Medium](https://medium.com/@ShunweiCapital/lei-jun-three-suggestions-i-have-for-tech-entrepreneurs-shun-feng-tang-8bfde80ca5cf?ref=antoinebuteau.com)
16. [雷军- 维基语录，自由的名人名言录](https://zh.wikiquote.org/wiki/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
17. [雷军- 维基语录，自由的名人名言录 - Wikiquote](https://zh.wikiquote.org/zh-sg/%E9%9B%B7%E8%BB%8D?ref=antoinebuteau.com)
18. [Lei Jun s Vision for Innovation A Guide for Leaders - FasterCapital](https://fastercapital.com/articles/Lei-Jun-s-Vision-for-Innovation--A-Guide-for-Leaders.html?ref=antoinebuteau.com)
19. [雷军《勇气》演讲20条金句摘录，热血沸腾！ - 数英网](https://www.digitaling.com/articles/1242548.html?ref=antoinebuteau.com)
20. [《雷军语录》18个堪称封神的句子，句句都值得收藏！ - 网易](https://www.163.com/dy/article/JHA4BLHG05566FVZ.html?ref=antoinebuteau.com)
21. [The Inspiring Life of Lei Jun: 'The Man Who Built Xiaomi From Scratch to $100 Billion Empire! - YouTube](https://www.youtube.com/watch?v=82tgIiBZg-M&ref=antoinebuteau.com)
22. [Tech advancement can transform industries, foster new sectors, Xiaomi's Lei Jun says](https://www.chinadaily.com.cn/a/202503/05/WS67c7b5b5a310c240449d8bcc.html?ref=antoinebuteau.com)
23. [Dialogue with Lei Jun: Xiaomi Abandoned the Idea of Quick Victory Long Ago](https://eu.36kr.com/en/p/3482905475439751?ref=antoinebuteau.com)
24. [Competing with Apple Is a Long and Painful Process](https://eu.36kr.com/en/p/3483310326324359?ref=antoinebuteau.com)
25. [Xiaomi’s Leapfrog: A Strategic Breakthrough](https://eu.36kr.com/en/p/3483418698685317?ref=antoinebuteau.com)
26. [Lei Jun Details XRING and Xiaomi’s High-End Strategy](https://technode.com/2025/09/26/xiaomi-17-debuts-snapdragon-8-elite-gen-5-as-ceo-lei-jun-details-xring-chip-and-high-end-tech-strategy/?ref=antoinebuteau.com)
27. [Lei Jun Says AIOS Is the Next Big Thing](https://www.gizchina.com/xiaomi-phones/xiaomis-ceo-just-told-chinas-parliament-that-aios-is-the-next-big-thing?ref=antoinebuteau.com)
28. [Human × Car × Home](https://www.mi.com/global/event/2024/human-car-home?ref=antoinebuteau.com)
29. [Passion Is Key to Building a Great Car](https://kr-asia.com/xiaomi-ceo-lei-jun-says-passion-is-key-to-building-a-great-car?ref=antoinebuteau.com)