> ## Content Index > Fetch the complete content index at: https://www.antoinebuteau.com/llms.txt > Use this file to discover other available public pages before exploring further. # Lessons from Tony Saldanha - URL: https://www.antoinebuteau.com/lessons-from-tony-saldanha/ - Published: 2025-11-30T19:21:40.000Z - Updated: 2026-09-05T03:19:05.000Z - Description: Tony Saldanha draws on experience at Procter & Gamble and two books about digital transformation and business operations. His work examines what transformation actually means, why it so often fails, and how organizations can confront its operational reality. - Author: Antoine Buteau - Tags: Profile, Operations, Business Leaders & Executives Profiles Learnings from Tony Saldanha, drawn from his extensive experience at Procter & Gamble, his books "Why Digital Transformations Fail" and "Revolutionizing Business Operations," and various interviews. ![Visual summary of operating lessons from Tony Saldanha.](https://www.antoinebuteau.com/content/images/2026/07/image-27-optimized-1.webp) ![Infographic for "Lessons from Tony Saldanha".](https://www.antoinebuteau.com/content/images/2026/07/485657e6-4f3c-4e71-b9a4-18b8933de964-80602b26-e45e-41bf-8c56-fbcf126960b2-optimized.webp) ## **On The Definition & Reality of Digital Transformation** 1. **Quote:** "Digital transformation means the complete rewiring of companies operating in the third industrial revolution era so they continue to be successful in the fourth industrial revolution."\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFusQoz-7NqQwTM89CEjU66F-oIppEAuUx%5FimLtxqQTmvw1sAq7TN1ZFflHto49fls0vzLCFXmDohuVNKRR-gV6C9ZrLCneuB4d8rN0OyLE88gOgi-Fx2cvaLEvUmNcDz69TGtcj-o%3D&ref=antoinebuteau.com)\]\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEgYSax0N5cK-cnOUVksa2qzIZKmMByjfETR%5FSzrO0JIxtbvT8ECLx-P7Skqfsyr-eXU5gkLd60bMWb6Cp08Y7fnbJirWkClQnFAc3rfiw2JtborlB9TBcPxoVfo74Uzbo%5Fj8qS5TnZIsOiVXexJhhL9H%5FCjPOknwanKFddmWTjv5kVudwB7Lg7ZlK46PvuTZQG1sn85YYPYAw9B1YtmUR-&ref=antoinebuteau.com)\] - Source: [Medium Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fswlh%2Fwhy-digital-transformations-fail-the-tony-saldanha-interview-8c8c54c33008&ref=antoinebuteau.com) 2. **Quote:** "The biggest piece of advice is to remember that this is a game of clarity... ignore the technology, actually ignore everything else and get extremely clear on what goals you want to set for yourself." - Source: [Medium Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fswlh%2Fwhy-digital-transformations-fail-the-tony-saldanha-interview-8c8c54c33008&ref=antoinebuteau.com) 3. **Learning:** Digital transformation is not about incremental improvement; it is an existential change. If you are just converting physical to digital, that is "digitization."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFjxnBDzpzcfV3cF%5FLX22acC5b3Td7Y-BGMP9S52UhxfhzqQ%5Fjwc9FUpKullTUI8w2bbfAC%5F3UJcfTB9-XzNr2k4OJiBKuiZx15I9y1f0w142izIQVwRL6gqxcerzqGuzErwZJDAe36KtRQ50ZTT7qsZIi4i6FWHnirSJ8X0KgNdAV9hJ2%5FOkV2KS41mKeZu4Iyeg%5FI-%5F7F9hGMxnql&ref=antoinebuteau.com)\] If you are optimizing processes, that is "digitalization."\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFjxnBDzpzcfV3cF%5FLX22acC5b3Td7Y-BGMP9S52UhxfhzqQ%5Fjwc9FUpKullTUI8w2bbfAC%5F3UJcfTB9-XzNr2k4OJiBKuiZx15I9y1f0w142izIQVwRL6gqxcerzqGuzErwZJDAe36KtRQ50ZTT7qsZIi4i6FWHnirSJ8X0KgNdAV9hJ2%5FOkV2KS41mKeZu4Iyeg%5FI-%5F7F9hGMxnql&ref=antoinebuteau.com)\]\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQE7G622IsJkDdJAzxGfwIPO5ltx5PdfMDjkzvRs-dOJ843Edm4XMYBluQ9U7nSpyDtrcpyy3UqP3%5FUVKaTvU2z%5FW%5FSBgCOAmpLAjo6Ke6d%5F8gHa4EJwRAwoVNgZtbe2WwdRps2CnAK5h9LyWGcVYxPLPbhqmxWWos8gDhs%3D&ref=antoinebuteau.com)\] "Transformation" is changing the business model entirely. - Source: [Vyntelligence Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvyntelligence.com%2Fblog%2Fwinning-digital-transformation-needs-more-than-the-right-technology%2F&ref=antoinebuteau.com) 4. **Quote:** "70% of digital transformations fail. That means for the vast majority of companies, digital transformation is just a buzzword." - Source: [The Enterprisers Project](https://www.google.com/url?sa=E&q=https%3A%2F%2Fenterprisersproject.com%2Farticle%2F2019%2F8%2Fwhy-digital-transformations-fail-3-steps&ref=antoinebuteau.com) 5. **Quote:** "The reason 70% of digital transformations fail is an issue of clarity. Clarity of intent, clarity of direction, and basic clarity of language." - Source: [Medium Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fswlh%2Fwhy-digital-transformations-fail-the-tony-saldanha-interview-8c8c54c33008&ref=antoinebuteau.com) 6. **Learning:** Do not confuse "innovation" with "creativity." In successful companies, innovation is a disciplined, left-brain exercise, not just a creative, right-brain one. - Source: [Medium Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fswlh%2Fwhy-digital-transformations-fail-the-tony-saldanha-interview-8c8c54c33008&ref=antoinebuteau.com) 7. **Quote:** "Digital technology frees workers from tedious tasks, allowing them the opportunity to migrate to higher value-added responsibilities." - Source: [Goodreads / Why Digital Transformations Fail](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.goodreads.com%2Fauthor%2Fquotes%2F18653282.Tony%5FSaldanha&ref=antoinebuteau.com) 8. **Learning:** Companies often fail because they treat digital transformation as a project rather than a systemic change in "DNA." - Source: [Moving Forward Leadership](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmovingforwardleadership.com%2F102-why-digital-transformations-fail-tony-saldanha%2F&ref=antoinebuteau.com) 9. **Quote:** "It’s not another similar sized or a larger company, most likely, it will be a startup. Large companies are losing market share to small, nimble startup companies." - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) 10. **Learning:** The "Innovation Valley of Death" is the critical stage between successful piloting and scaling. This is where most great innovations in large organizations die due to a lack of operational discipline. - Source: [The Enterprisers Project](https://www.google.com/url?sa=E&q=https%3A%2F%2Fenterprisersproject.com%2Farticle%2F2019%2F8%2Fwhy-digital-transformations-fail-3-steps&ref=antoinebuteau.com) --- ## **The 5 Stages of Digital Transformation** 1. **The Framework:** Saldanha identifies 5 clear stages of transformation: **Foundation, Siloed, Partially Synchronized, Fully Synchronized, and Living DNA**. - Source: [CEOWORLD Magazine](https://www.google.com/url?sa=E&q=https%3A%2F%2Fceoworld.biz%2F2019%2F06%2F11%2Fthe-five-stages-of-digital-transformation%2F&ref=antoinebuteau.com) 2. **Stage 1 (Foundation):** This is about automating internal processes (e.g., SAP, Oracle). It is not true transformation, but it is the necessary "digitalized foundation." - Source: [The Tilt](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thetilt.com%2Fcontent%2Fstages-digital-transformation&ref=antoinebuteau.com) 3. **Stage 2 (Siloed):** Individual functions begin to disrupt themselves (e.g., Marketing or HR uses a new tool), but there is no overall company strategy. - Source: [The News Minute](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thenewsminute.com%2Fbusiness%2Fwhy-digital-transformations-fail-former-pg-vp-tony-saldanha-shares-his-insights-106489&ref=antoinebuteau.com) 4. **Stage 3 (Partially Synchronized):** The CEO recognizes the power of digital and sets a strategy. However, the culture has not yet shifted to make it sustainable. - Source: [The Tilt](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thetilt.com%2Fcontent%2Fstages-digital-transformation&ref=antoinebuteau.com) 5. **Stage 4 (Fully Synchronized):** A digital business model has taken root. But, the company is still one technology change away from being disrupted again. - Source: [CEOWORLD Magazine](https://www.google.com/url?sa=E&q=https%3A%2F%2Fceoworld.biz%2F2019%2F06%2F11%2Fthe-five-stages-of-digital-transformation%2F&ref=antoinebuteau.com) 6. **Stage 5 (Living DNA):** The holy grail. The company becomes a "perpetual transformation engine" (e.g., Netflix). It reinvents itself constantly. - Source: [The News Minute](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thenewsminute.com%2Fbusiness%2Fwhy-digital-transformations-fail-former-pg-vp-tony-saldanha-shares-his-insights-106489&ref=antoinebuteau.com) 7. **Learning:** You cannot jump stages. You cannot become Netflix (Stage 5) if you haven't automated your core processes (Stage 1). - Source: [Moving Forward Leadership Podcast](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmovingforwardleadership.com%2F102-why-digital-transformations-fail-tony-saldanha%2F&ref=antoinebuteau.com) 8. **Learning:** Each stage requires a different checklist of disciplines. What gets you to Stage 2 will not get you to Stage 3. - Source: [The Enterprisers Project](https://www.google.com/url?sa=E&q=https%3A%2F%2Fenterprisersproject.com%2Farticle%2F2019%2F8%2Fwhy-digital-transformations-fail-3-steps&ref=antoinebuteau.com) 9. **Quote:** "Success isn't about a few projects, it's about systematically and sustainably transforming the entire enterprise." - Source: [Vyntelligence Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvyntelligence.com%2Fblog%2Fwinning-digital-transformation-needs-more-than-the-right-technology%2F&ref=antoinebuteau.com) 10. **Learning:** GE’s failure to become a "digital industrial" company was a classic case of getting stuck between Stage 3 and Stage 4—great vision, but execution failure. - Source: [Medium Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fswlh%2Fwhy-digital-transformations-fail-the-tony-saldanha-interview-8c8c54c33008&ref=antoinebuteau.com) --- ## **On Leadership & Discipline** 1. **Quote:** "The largest issue in our time isn’t technical skills, it’s a technical mindset." - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) 2. **Quote:** "Diligence is the mother of good fortune." (Referencing Don Quixote in the context of transformation). - Source: [Medium Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fswlh%2Fwhy-digital-transformations-fail-the-tony-saldanha-interview-8c8c54c33008&ref=antoinebuteau.com) 3. **Learning:** Leaders must adopt the **70:20:10 model**: 70% of capacity on operations, 20% on continuous improvement, and 10% on disruptive innovation. - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) 4. **Quote:** "Translating business goals into digital strategy is a key task that leaders cannot delegate." - Source: [The Enterprisers Project](https://www.google.com/url?sa=E&q=https%3A%2F%2Fenterprisersproject.com%2Farticle%2F2019%2F8%2Fwhy-digital-transformations-fail-3-steps&ref=antoinebuteau.com) 5. **Learning:** Aviation became safe because it adopted rigorous checklists. Digital transformation needs the same "checklist simplicity" to reduce the 70% failure rate. - Source: [The News Minute](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thenewsminute.com%2Fbusiness%2Fwhy-digital-transformations-fail-former-pg-vp-tony-saldanha-shares-his-insights-106489&ref=antoinebuteau.com) 6. **Quote:** "Ignore anybody that's trying to 'sell' you digital transformation, because it cannot be bought - it has to be earned." - Source: [Vyntelligence Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvyntelligence.com%2Fblog%2Fwinning-digital-transformation-needs-more-than-the-right-technology%2F&ref=antoinebuteau.com) 7. **Learning:** Boards of Directors often lack "Digital Literacy." A key step is educating the board so they don't block necessary disruption. - Source: [The Enterprisers Project](https://www.google.com/url?sa=E&q=https%3A%2F%2Fenterprisersproject.com%2Farticle%2F2019%2F8%2Fwhy-digital-transformations-fail-3-steps&ref=antoinebuteau.com) 8. **Quote:** "You must disrupt before being disrupted." - Source: [The News Minute](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thenewsminute.com%2Fbusiness%2Fwhy-digital-transformations-fail-former-pg-vp-tony-saldanha-shares-his-insights-106489&ref=antoinebuteau.com) 9. **Learning:** Most leaders think of innovation as "fun" creativity. Real transformation is "gritty" discipline. - Source: [Medium Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fswlh%2Fwhy-digital-transformations-fail-the-tony-saldanha-interview-8c8c54c33008&ref=antoinebuteau.com) 10. **Quote:** "It’s about discipline. Discipline in setting the right goals... and discipline in executing the correct processes." - Source: [Vyntelligence Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvyntelligence.com%2Fblog%2Fwinning-digital-transformation-needs-more-than-the-right-technology%2F&ref=antoinebuteau.com) --- ## **On Global Business Services (GBS) & Operations** 1. **Quote:** "Product innovation is seen as flashier... but you can create an enduring competitive advantage by revolutionizing business operations." - Source: [Penguin Random House / RBO Book](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.penguinrandomhouse.com%2Fbooks%2F624976%2Frevolutionizing-business-operations-by-tony-saldanha-and-filippo-passerini%2F&ref=antoinebuteau.com) 2. **Learning:** The "Dynamic Process Transformation Model" focuses on three drivers: Open Market Rules, Unified Accountability, and a Dynamic Operating Engine. - Source: [Gomantak Times](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.gomantaktimes.com%2Fnews%2Fgoa%2Fwant-to-revolutionize-your-business-tony-saldanha-has-the-answers&ref=antoinebuteau.com) 3. **Driver 1 (Open Market Rules):** Business processes (like HR or IT) should run as separate businesses, competing for the internal "customer" rather than being forced mandates. - Source: [YouTube - The Brand Called You](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DF0v29Yg0K1o&ref=antoinebuteau.com) 4. **Driver 2 (Unified Accountability):** Outcomes must be clear across the company. Avoid the "blame game" between silos (e.g., "Sales sold it, but Supply Chain couldn't deliver"). - Source: [Everand Book Summary](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.everand.com%2Fbook%2F538661644%2FRevolutionizing-Business-Operations-How-to-Build-Dynamic-Processes-for-Enduring-Competitive-Advantage&ref=antoinebuteau.com) 5. **Driver 3 (Dynamic Operating Engine):** A methodology to convert high-level goals into tactical day-to-day employee actions (similar to Toyota Production System but for services). - Source: [Gomantak Times](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.gomantaktimes.com%2Fnews%2Fgoa%2Fwant-to-revolutionize-your-business-tony-saldanha-has-the-answers&ref=antoinebuteau.com) 6. **Quote:** "Global Business Services (GBS) was not a function; it was a strategy." - Source: [Penguin Random House](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.penguinrandomhouse.com%2Fbooks%2F624976%2Frevolutionizing-business-operations-by-tony-saldanha-and-filippo-passerini%2F&ref=antoinebuteau.com) 7. **Learning:** Old shared services were about "cost savings" and "labor arbitrage." Modern GBS is about "value creation" and "user experience." - Source: [YouTube - The Brand Called You](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DF0v29Yg0K1o&ref=antoinebuteau.com) 8. **Quote:** "Why should the travel expense process even exist?" (An example of asking disruptive questions rather than just automating the old process). - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) 9. **Learning:** Treat your internal operations like a product. If you are running IT, your competition isn't the internal policy, it's the external market (e.g., why use corporate IT when I can use Dropbox?). - Source: [YouTube - The Brand Called You](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DF0v29Yg0K1o&ref=antoinebuteau.com) 10. **Quote:** "Revolutionizing business operations is... a blueprint for enduring competitive advantage." - Source: [Gomantak Times](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.gomantaktimes.com%2Fnews%2Fgoa%2Fwant-to-revolutionize-your-business-tony-saldanha-has-the-answers&ref=antoinebuteau.com) --- ## **On The Future of Work & The 4th Industrial Revolution** 1. **Quote:** "By 2030, 40–50% of jobs in the manufacturing, transportation, and retail sectors could be done by hardware or software robots." - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) 2. **Quote:** "It is inevitable, just like electricity... You have to find ways to make it work for you." - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) 3. **Learning:** The 4th Industrial Revolution blurs the lines between physical, digital, and biological worlds. Leaders need to understand this convergence. - Source: [Moving Forward Leadership](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmovingforwardleadership.com%2F102-why-digital-transformations-fail-tony-saldanha%2F&ref=antoinebuteau.com) 4. **Quote:** "If you’re looking for exponential change and improvements to survive and thrive... then you really need digital transformation!" - Source: [Vyntelligence Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvyntelligence.com%2Fblog%2Fwinning-digital-transformation-needs-more-than-the-right-technology%2F&ref=antoinebuteau.com) 5. **Learning:** By 2027, computers will exceed the basic human literacy levels of 24 million U.S. people. This necessitates a massive reskilling of the workforce. - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) 6. **Quote:** "Staying Current is about driving digital learning and literacy into every level of the organization." - Source: [The News Minute](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thenewsminute.com%2Fbusiness%2Fwhy-digital-transformations-fail-former-pg-vp-tony-saldanha-shares-his-insights-106489&ref=antoinebuteau.com) 7. **Learning:** There is a "doomsday clock" for businesses. Leaders must create metrics that "sense risk" to know when their business model is about to expire. - Source: [The News Minute](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thenewsminute.com%2Fbusiness%2Fwhy-digital-transformations-fail-former-pg-vp-tony-saldanha-shares-his-insights-106489&ref=antoinebuteau.com) 8. **Quote:** "Artificial intelligence... should be used as a tool and not as something to rule us humans." - Source: [Gomantak Times](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.gomantaktimes.com%2Fnews%2Fgoa%2Fwant-to-revolutionize-your-business-tony-saldanha-has-the-answers&ref=antoinebuteau.com) 9. **Learning:** In the future, "Sensing" (detecting change) and "Responding" (agile execution) will be the two most critical capabilities for any organization. - Source: [The Tilt](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thetilt.com%2Fcontent%2Fstages-digital-transformation&ref=antoinebuteau.com) 10. **Quote:** "The bigger question is actually not would you like to do it, but how do you go about it?" (Referring to the inevitability of digital change). - Source: [Ascendum Solutions Recap](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2Fascendum-solutions%2Finnovation-leader-tony-saldanha-explains-why-most-enterprise-digital-transformation-efforts-fail-692758152309&ref=antoinebuteau.com) Sources help 1. [youtube.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFusQoz-7NqQwTM89CEjU66F-oIppEAuUx%5FimLtxqQTmvw1sAq7TN1ZFflHto49fls0vzLCFXmDohuVNKRR-gV6C9ZrLCneuB4d8rN0OyLE88gOgi-Fx2cvaLEvUmNcDz69TGtcj-o%3D&ref=antoinebuteau.com) 2. [medium.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEgYSax0N5cK-cnOUVksa2qzIZKmMByjfETR%5FSzrO0JIxtbvT8ECLx-P7Skqfsyr-eXU5gkLd60bMWb6Cp08Y7fnbJirWkClQnFAc3rfiw2JtborlB9TBcPxoVfo74Uzbo%5Fj8qS5TnZIsOiVXexJhhL9H%5FCjPOknwanKFddmWTjv5kVudwB7Lg7ZlK46PvuTZQG1sn85YYPYAw9B1YtmUR-&ref=antoinebuteau.com) 3. [vyntelligence.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFjxnBDzpzcfV3cF%5FLX22acC5b3Td7Y-BGMP9S52UhxfhzqQ%5Fjwc9FUpKullTUI8w2bbfAC%5F3UJcfTB9-XzNr2k4OJiBKuiZx15I9y1f0w142izIQVwRL6gqxcerzqGuzErwZJDAe36KtRQ50ZTT7qsZIi4i6FWHnirSJ8X0KgNdAV9hJ2%5FOkV2KS41mKeZu4Iyeg%5FI-%5F7F9hGMxnql&ref=antoinebuteau.com) 4. [thetilt.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQE7G622IsJkDdJAzxGfwIPO5ltx5PdfMDjkzvRs-dOJ843Edm4XMYBluQ9U7nSpyDtrcpyy3UqP3%5FUVKaTvU2z%5FW%5FSBgCOAmpLAjo6Ke6d%5F8gHa4EJwRAwoVNgZtbe2WwdRps2CnAK5h9LyWGcVYxPLPbhqmxWWos8gDhs%3D&ref=antoinebuteau.com) 5. [ceoworld.biz](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHUyPOboux1UFq9E4IOH7XylbbENX0BMCZb7lV7RWYSSZbd9Cr1DcpHpEnwfRbn6dexJ3gGyCcMyBZhak7LifH9iAarHYzQgGLJAAyNVX7H-nUBeWKUWzO4g-CrKkCQuytzsiv4l150uI7I4GtVo3t0pT3b6dNAAPVQpA80A-VMl4PLXdd1&ref=antoinebuteau.com) 6. [enterprisersproject.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHwYfo6asE7zMxJ5CbtnbAqUMG2brSgsWjocQnJZnkMl4HR0C0GXeMbe4dKQLiKlkGr%5FssV0P3BpPd0%5F2gHzathsHkmUbP9AKPDktHM2Ugd0wVzYpOvditSc%5FaO7Rxvu8BWUqK-Tjg9i4OcD-R66xFg4RPcdIbAZa-4QCybgdrHSbMp442EOh-0uLE%3D&ref=antoinebuteau.com) 7. [youtube.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHCSxfh-DsbdPTEmcpGu1Ov6ypLZmt0NZBFvImfxptBIqk5FLFiSVnV-mxD3bmQFGn-fyiL827bbcESXiJoYmc68MHZBT-7psbEmDB%5FEW5Sds7xhYElZ6dFwj42N1VdMttgWV6O-NE%3D&ref=antoinebuteau.com) 8. [movingforwardleadership.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGFlpTNfy1T%5Fi0aZp8NBUemK9fV0v6Tp-2ToBSI3O4gtGS0FOo6zodbijJNY-ua-JvOlGFEfthabyUqwhwZERrFZRseVjmoTIARVzPTB94CJGJ0oKLNq2DJaXuwHlU9eYizghfRmPgkQizmd3fl4UauQWE5e1NpYKhmVO4tfBrMXIIXcoefgvAHkauKFSK9fSxjVPEBG3cl9rhp&ref=antoinebuteau.com) 9. [thenewsminute.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGlG8BeRG0CE5fcZm6lhfFm9aGzMG6avkTK3eHA%5F-kJeRhFId4-JwqVEDStHEEWJQQvd%5FVzZFcqadsKaoamefv5UOOQ1eIDbVVsnbg9LvAqmvuONHU8eFBKM8yS93RkCY2rAf0miPWqmAnERqFk4A7IxY-919xHFx25cU-TRYONK6XiYZnm2Ino4mxh7gf1ilRF9GWs76LuTMIs9Bei81lRMnNJwCZkNMpkhowAnu-7jV9%5FM-k%3D&ref=antoinebuteau.com) 10. [medium.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFLAMfxfXPgydaKYe68r7SV6EsiOxB5sAFTpqNi4pLZ8VeiacqDYWb8UMex-mrKHCoX2wRyB6n0m91odjuuqa1jHYGbkfwkhFY1PUYdrZkItf5C8S6hLHGPIUmQtnYq8k8F4FakN5AwwLtQeiCaa%5FMaLq1gI6ouf0vxA4b-Tq%5Fy2QTBbDR8OTX08LAVTsemMawezqRFmoyD5L4LirtYikYJhK1k-ip58RBgX4JXB0SWIUBGW3UjIJJ2YgTRz6j6afQzGK3mUA%3D%3D&ref=antoinebuteau.com) 11. [goodreads.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHMkkEjfevYgPgfDr2NCVghVzgIdQ6r1a-vg8xKNkZhh4r6yZdcldP1pTFjMadmdODeJfxryjNhWKYHGXFg4pLNxHZSATonLpqDNdIvyIgTnwpiSY8ZqS3HOPqwBTZHRcSob08r74V1VJ3hJyNLQwau1rjEQpnokFwl&ref=antoinebuteau.com) 12. [lanredahunsi.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQH2aA07QDjkI7Wr5x2gW%5F4zfnAmy3aUcuvlk95%5FNBr7qS4XCKO3Gb5nUo5I8sURRtGeR1vOMI98HQU-2nL0Khf9nlAAwthde06QLyGYaY4jlWUtEwcoPan%5FsRIEiVDObD2skFD9lMjlAr9plxZziuf%5FPsgl4hv9g8R80HYS8RPa%5FenFkW9SaQ%3D%3D&ref=antoinebuteau.com) 13. [youtube.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFTYsdrYvn3hQmLTEXzUH6Uap9RYPvdlbIPnEj7alflEBrw9wbrSlDEABquHn-iRa4Rjpti-8kR-qwugErYr05%5F6Tz4TxxSYaPxc2LjTVy5ok9FCSLxnEox5XTvEri-yTzDVdsAVtY%3D&ref=antoinebuteau.com) 14. [penguinrandomhouse.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQE5q2nmNiRsBW93BP2WeW%5F1H7HvknpI9RK4JpzkgznRh2%5FlTxu0YLRWwTaJ74FDOI0Gc52tbJpwRMeOYZdXjOWuCuoySOyP8FDlHKbVXo%5F4Q9Q9%5F6paSp5TMqQGOFYss%5FJmT3H%5F9cicCWFHh4ftP0lDTnk9nJC38ft1w8XUb6SrBlt5waBR295zOQN4NM8dbO0zRUnsQFxadnJHHp1jzX6O1MsU2oEJwBqZz-HZ9522idGcmBgmMA%3D%3D&ref=antoinebuteau.com)