> ## Content Index > Fetch the complete content index at: https://www.antoinebuteau.com/llms.txt > Use this file to discover other available public pages before exploring further. # Lessons from Will Guidara - URL: https://www.antoinebuteau.com/lessons-from-will-guidara/ - Published: 2025-11-30T19:32:53.000Z - Updated: 2026-09-15T01:42:10.000Z - Description: Will Guidara explores the meaning of hospitality through Unreasonable Hospitality, his TED Talk, and interviews. His work centers a demanding question: how should hospitality be defined, and what follows when it is pursued beyond ordinary expectations? - Author: Antoine Buteau - Tags: Profile, Operations, Business Leaders & Executives Profiles Learnings from Will Guidara, drawing from his bestselling book Unreasonable Hospitality, his TED Talk, and various interviews. ![Infographic for "Lessons from Will Guidara".](https://www.antoinebuteau.com/content/images/2026/07/485657e6-4f3c-4e71-b9a4-18b8933de964-e2f647c0-2970-4035-8dd8-49e49b6f59d0-optimized.webp) ## **On the Definition of Hospitality** 1. **"Service is black and white; hospitality is color."** - Learning: Service is the technical delivery of a product (getting the right plate to the right person). Hospitality is how the delivery of that product makes the recipient feel.\[[1](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFYWPEAjGsIzD4SGKItJKSlF5kEoPhLFfn1xZJU-rBwjZ8eHECDeTxcZ2YtxiLZHPZFtIYgJYvpfKRP7BauiXvlZ3mP6BXo0BI9JbfRtWDVSnKL6IMSvwABSq4KyVdCLkYq&ref=antoinebuteau.com)\]\[[2](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHlte0qKZd7jq38xUqrE1i4kLWzz92nBhc5LX%5F0PohVZbBUOPsNmOczp4D002HYMHnAnRzEDDgqANCqVulwOCQ1AUpvYZLEVqX6lewuxuHbrgFH4TL3zjSHRjnav0U1jS0yrUPdycZa7N1nFba-uqy8KufoLJzqfSamylAErnZjcdrIRCMaT7Y0E4s0re-6x6BwSw%3D%3D&ref=antoinebuteau.com)\]\[[3](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQF3lnkjNtpI-ix9D2bdn9uRk7uLvEsZz2mWfimyqKJ0K-hknzLIRax4hxMBj0OE7DaFlTA1dsxenkwl4Sng0abEFnq2uHoXBA8CrlKMsvcoKIsjU9rpqu4E-QWP7JACnriGSKdMdyE%3D&ref=antoinebuteau.com)\] - Source: [Unreasonable Hospitality](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.unreasonablehospitality.com%2F&ref=antoinebuteau.com) 2. **"People will forget what you do; they’ll forget what you said. But they’ll never forget how you made them feel."** - Learning: Guidara frequently cites this Maya Angelou quote as the "wisest statement about hospitality ever made."\[[4](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEhnnbWVRPvfKQLXMLrH1zANbYp6GPR58NszOr1CJ2xT19HwM5bIYku6173SYXynaH4ZlXcZ0RVlbTCVx7Mij2KcHlBsJmjxMT7V10kmXn2Ht0XhsfBBO5xaDc2hXQN92i6m6kAF4eHRGysFu0aPEG-QNmrXfi40Y3AGZcc1z3fkM7ByvsTAMDAb6G%5FmENaXm9Bj%5FmMOAyVLT78XUz%5FWR9LbdaMmK2QVbos1S2UD-nBQ9w%3D&ref=antoinebuteau.com)\] - Source: [Goodreads Quotes](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.goodreads.com%2Fwork%2Fquotes%2F91567137-unreasonable-hospitality-the-remarkable-power-of-giving-people-more-t&ref=antoinebuteau.com) 3. **"Intention means every decision, from the most obviously significant to the seemingly mundane, matters."**\[[5](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG2QJBq-hXD-xOMiEk5Cbj9rim0AGwEaefXH7PPqbQw4JxVXxfkk7AHgyW%5FEmRalACeHR9rETCKt3hXPyXUV3%5F2axe8Tb3PzHZAGlqKwJsMhUhUa%5FZM3MA5sqVPjbsBIttml9yGRBLqdynKzRwwfjELD6T9tV8VZXwm1J4cxTDHCnMPr8gYirEkD5C65pBiQaMpJ9T2Rd0yxK8axRnJWwGhpHmX8iyXXmQ4&ref=antoinebuteau.com)\] - Learning: You cannot have excellence without intentionality in the small details. - Source: Unreasonable Hospitality 4. **"Hospitality is a selfish pleasure."** - Learning: Being kind to others makes you feel good. It is a sustainable fuel source because the giver gets as much out of it as the receiver. - Source: [Simon Sinek's "A Bit of Optimism" Podcast](https://www.google.com/url?sa=E&q=https%3A%2F%2Fsimonsinek.com%2Fpodcast%2Funreasonable-hospitality-with-will-guidara%2F&ref=antoinebuteau.com) 5. **"Unreasonable hospitality is the remarkable power of giving people more than they expect."** - Learning: Doing the "reasonable" thing is what everyone else does. To stand out, you must go beyond what is required. - Source: [TED Talk: The Secret Ingredients of Great Hospitality](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.ted.com%2Ftalks%2Fwill%5Fguidara%5Fthe%5Fsecret%5Fingredients%5Fof%5Fgreat%5Fhospitality&ref=antoinebuteau.com) 6. Guidara writes that whatever you do for a living, you can choose to be in the hospitality business -- you have the privilege of joining people as they celebrate their most joyful moments and the chance to offer consolation in their most difficult ones. [\[23\]](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 7. **"Fads fade and cycles cycle, but the human desire to be taken care of never goes away."** - Learning: Bet your business on human connection, which is timeless, rather than on trends. - Source: [McKinsey Author Talks](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.mckinsey.com%2Ffeatured-insights%2Fmckinsey-on-books%2Fauthor-talks-will-guidara-on-serving-up-unreasonable-hospitality&ref=antoinebuteau.com) 8. **"Don't just serve them dinner; serve them memories."** - Learning: The product is a commodity; the memory is the true value proposition. - Source: [TED Talk](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.ted.com%2Ftalks%2Fwill%5Fguidara%5Fthe%5Fsecret%5Fingredients%5Fof%5Fgreat%5Fhospitality&ref=antoinebuteau.com) 9. **"One size fits one."** - Learning: Stop trying to systematize everything for the "average" customer. Tailor the experience to the individual standing in front of you. - Source: [Simon Sinek Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fsimonsinek.com%2Fpodcast%2Funreasonable-hospitality-with-will-guidara%2F&ref=antoinebuteau.com) 10. **"Be present. It sounds like a cliché, but it’s essential."** - Learning: You cannot spot opportunities to delight someone if you are distracted by your to-do list. - Source: [TED Talk](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.ted.com%2Ftalks%2Fwill%5Fguidara%5Fthe%5Fsecret%5Fingredients%5Fof%5Fgreat%5Fhospitality&ref=antoinebuteau.com) --- ## **On The Rule of 95/5** 1. **"Manage 95% of your business down to the penny; spend the last 5% 'foolishly'."** - Learning: This is Guidara's famous "Rule of 95/5." Extreme discipline in the majority of your finances earns you the right to be "irresponsibly" generous in the moments that matter. - Source: [Unreasonable Hospitality](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.unreasonablehospitality.com%2F&ref=antoinebuteau.com) 2. **"The 5% is where the memories are made."** - Learning: Customers don't remember that you saved money on paper towels; they remember the free hot dog you ran out to buy them because they mentioned they hadn't tried one yet. - Source: [Fast Company Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.fastcompany.com%2F&ref=antoinebuteau.com) 3. **"Money is a tool, not the goal."** - Learning: Profit is necessary to stay in business, but it should be used to fuel the mission, not just sit in a bank account. - Source: Unreasonable Hospitality 4. **"If you aren't managing the 95%, you'll never have the money for the 5%."** - Learning: You can't be generous if you are broke. Cost control enables creativity. - Source: [McKinsey Author Talks](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.mckinsey.com%2Ffeatured-insights%2Fmckinsey-on-books%2Fauthor-talks-will-guidara-on-serving-up-unreasonable-hospitality&ref=antoinebuteau.com) 5. **"Generosity is an investment, not an expense."** - Learning: When you give a guest a gift, you are marketing your brand more effectively than a traditional ad campaign. --- ## **On Leadership & Management** 1. **"Praise in public; criticize in private."** - Learning: This builds trust and safety. Public criticism humiliates; private criticism coaches. - Source: [The Growth Faculty](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thegrowthfaculty.com%2Fblog%2Fleadership-quotes-from-will-guidara&ref=antoinebuteau.com) 2. Guidara's rule: praise with emotion, criticize without emotion -- when correcting someone, stick to the facts, but when praising, let the feeling show. [\[24\]](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 3. **"Manage the person, not the title."** - Learning: A "manager" isn't a robot; they are a human being with specific insecurities and strengths. 4. **"Sometimes the best time to promote people is before they are ready."** - Learning: If you wait until they are 100% ready, they may have already checked out. Stretching people shows you trust them. - Source: [Unreasonable Hospitality](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.unreasonablehospitality.com%2F&ref=antoinebuteau.com) 5. **"Your team can’t be excellent if you’re not holding them accountable to the standards you’ve set."** [\[21\]](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 6. **"Consistency is one of the most important and underrated aspects of being a leader."** - Learning: If your mood swings wildly, your team will spend their energy managing your mood rather than serving the customer. - Source: [The Growth Faculty](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thegrowthfaculty.com%2Fblog%2Fleadership-quotes-from-will-guidara&ref=antoinebuteau.com) 7. **"A leader’s role isn’t only to motivate and uplift; sometimes it’s to earn the trust of your team by being human with them."** [\[22\]](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 8. Guidara's maxim: the way you do one thing is the way you do everything -- he wanted handwritten notes to guests to be just as thoughtful and beautifully presented as the food itself. [\[25\]](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 9. **"You cannot demand excellence from your team if you are not giving them the tools to be excellent."** - Learning: Frustration often comes from a lack of resources, not a lack of effort. 10. **"Trust is the currency of leadership."** - Learning: Without trust, speed slows down and costs go up because you have to verify everything. --- ## **On Culture & Teamwork** 1. **"Hire the 'Dream Weavers'."** - Learning: Look for people who get joy out of making others happy. You can teach technical skills (how to clear a plate), but you can't teach caring. - Source: [Simon Sinek Interview](https://www.google.com/url?sa=E&q=https%3A%2F%2Fsimonsinek.com%2Fpodcast%2Funreasonable-hospitality-with-will-guidara%2F&ref=antoinebuteau.com) 2. **"It’s a cliché that culture can’t be taught; it has to be caught."** - Learning: New hires learn more by watching how the team acts when the boss isn't looking than by reading the employee handbook. - Source: [The Growth Faculty](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thegrowthfaculty.com%2Fblog%2Fleadership-quotes-from-will-guidara&ref=antoinebuteau.com) 3. Guidara calls this the best lever for culture change: a daily thirty-minute meeting is where a collection of individuals becomes a team. [\[26\]](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 4. **"Make sure people who are trying and working hard have what they need to succeed."** - Learning: Support your "A" players relentlessly. 5. **"The best way to respect and reward the A players on your team is to surround them with other A players."** - Learning: High performers hate working with low performers. Keeping a "B" or "C" player demotivates your "A" players. - Source: [Goodreads Quotes](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.goodreads.com%2Fauthor%2Fquotes%2F6536979.Will%5FGuidara&ref=antoinebuteau.com) 6. **"Language is how you create a culture."** - Learning: Create a shared vocabulary (e.g., calling problems "opportunities" or complaints "feedback") to shape how the team thinks. - Source: [Unreasonable Hospitality](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.unreasonablehospitality.com%2F&ref=antoinebuteau.com) 7. **"Criticize the behavior, not the person."** - Learning: "You were late" is a fact. "You are irresponsible" is an attack on character. Stick to the behavior. 8. **"We’d all be better leaders if we could tap back into what it felt like to be led."** - Learning: Empathy for the employee experience is crucial for management. 9. **"Collaboration is the foundation upon which Unreasonable Hospitality was built."** - Learning: The best ideas (like the hot dog story) often come from the frontline staff, not the owner. 10. **"Start with the answer 'Yes', and work backward."** - Learning: When a guest asks for something difficult, assume it is possible and try to figure out how, rather than looking for reasons why it can't be done. --- ## **On Creativity & Experience Design** 1. **"No one who ever changed the game did so by being reasonable."** - Learning: Disruption requires doing things that seem illogical to the status quo. - Source: [Global Leadership Summit](https://www.google.com/url?sa=E&q=https%3A%2F%2Fgloballeadership.org%2Farticles%2Fleading-yourself%2Four-top-takeaways-and-quotes-from-unreasonable-hospitality-by-will-guidara%2F&ref=antoinebuteau.com) 2. **"We have an opportunity—a responsibility—to make magic in a world that desperately needs more of it."** - Learning: Elevate your work from a transaction to a mission of bringing joy. - Source: [Global Leadership Summit](https://www.google.com/url?sa=E&q=https%3A%2F%2Fgloballeadership.org%2Farticles%2Fleading-yourself%2Four-top-takeaways-and-quotes-from-unreasonable-hospitality-by-will-guidara%2F&ref=antoinebuteau.com) 3. **"Creativity is an active process, not a passive lightning strike."** - Learning: You must schedule time to be creative. At Eleven Madison Park, they had "Dream Weaver" meetings specifically to brainstorm ideas for guests. 4. **"The Hot Dog Story."** (The core learning) - Learning: Guidara overheard guests regretting they hadn't tried a NY hot dog. He ran out, bought one, and had the chef plate it beautifully. - Takeaway: Listen for what isn't being asked for, and deliver it. - Source: [TED Talk](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.ted.com%2Ftalks%2Fwill%5Fguidara%5Fthe%5Fsecret%5Fingredients%5Fof%5Fgreat%5Fhospitality&ref=antoinebuteau.com) 5. **"Systematize your kindness."** - Learning: If you want hospitality to scale, you need systems (like checking Google for a guest's picture before they arrive) to ensure it happens consistently. 6. **"Excellence is the accumulation of thousands of details."** - Learning: There is no silver bullet. It's doing 100 small things 1% better. 7. Guidara writes that slowing down wasn't just about nurturing the team in the moment -- it was about building a more solid foundation for the future, so that when the team needed to speed up again, their minds and hearts were in top shape. [\[27\]](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) --- ## **On Personal Growth & Mindset** 1. **"What would you attempt to do if you knew you could not fail?"** - Learning: This question was taped to the wall at Eleven Madison Park. It encourages boldness. - Source: [Unreasonable Hospitality](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.unreasonablehospitality.com%2F&ref=antoinebuteau.com) 2. **"Run toward what you want, as opposed to away from what you don’t want."** - Learning: Offensive play (pursuing greatness) is better than defensive play (avoiding failure). - Source: [Medium Takeaways](https://www.google.com/url?sa=E&q=https%3A%2F%2Fmedium.com%2F%40BusinessandBooks%2F57-best-quotes-from-unreasonable-hospitality-by-will-guidara-828551405105&ref=antoinebuteau.com) 3. **"Confession: I’m a perfectionist."** - Learning: Acknowledge your nature, but don't let it paralyze you. Use it to drive standards. 4. **"It is hard to be the best version of yourself when you are trying to be someone else."** - Learning: Authenticity resonates with customers. Don't copy another business's style; find your own. 5. **"You're going to mess up. When you do, apologize."** - Learning: Recovery is often more important than perfection. A sincere apology can turn a disgruntled guest into a loyal fan. - Source: [The Growth Faculty](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.thegrowthfaculty.com%2Fblog%2Fleadership-quotes-from-will-guidara&ref=antoinebuteau.com) 6. **"Take what you do seriously, but don't take yourself too seriously."** - Learning: You can be elite and world-class without being stuffy or arrogant. Fun is a component of hospitality. - Source: [TED Talk](https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.ted.com%2Ftalks%2Fwill%5Fguidara%5Fthe%5Fsecret%5Fingredients%5Fof%5Fgreat%5Fhospitality&ref=antoinebuteau.com) 7. **"Adversity is a terrible thing to waste."** - Learning: Use crises (like a kitchen equipment failure or a bad review) as a rallying cry to improve systems and team cohesion. 8. **"Hospitality is a dialogue, not a monologue."** - Learning: It’s not about projecting your will onto the guest; it’s about listening to them and responding to their needs. Sources 1. [mxmzrs.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFYWPEAjGsIzD4SGKItJKSlF5kEoPhLFfn1xZJU-rBwjZ8eHECDeTxcZ2YtxiLZHPZFtIYgJYvpfKRP7BauiXvlZ3mP6BXo0BI9JbfRtWDVSnKL6IMSvwABSq4KyVdCLkYq&ref=antoinebuteau.com) 2. 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[glni.org](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGnN12A-iyN5qwGTevjw5JdWWW%5Fo-1nGaNMplIET1goFDP4bgtFxXTYmBr2KFYO1t9w473bSutzWpea3MivSHZJz2ZGVRhQU98%5Fo4urHVO6HTnIc-HLQIIAGR1V592qm2%5FpEg5lMProDuh76Y2uXA3P0xPG1KnId8ss1t3CdzRfS1qtD55aeEnd2jyZhtzBVWZ5IUFgIPqnctVYAJVntejh&ref=antoinebuteau.com) 9. [reddit.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEBzaRmt-YYCZkL5phLYjSUiYoh5YI6354HVIUp8rG9xDougBVzuLmsGI2RkcME0SaS1hqR%5FtdR7nzkFewgKuVX68IF1O99FsNaiT4ab-%5FMNoQCX%5FVMwyhD%5F6-8%5F1gNC1Rw-zM8exfD97PTJJTj53SMvAfhnM%5FGmmzq2Pf%5FN4s1GrPYhZQ9TL%5FXkUibwAnpneWBksprZW4gvRm%5F4eQjmA%3D%3D&ref=antoinebuteau.com) 10. [apple.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHn3PKBWVWI5IN9T03R7Oz9OuB0cZFKb3uuoFkGpFcDQRRLHclhaEbVmUvk2mqwMzTb7Oglf9CchB60wI3zPf3Aa6xWfRXvsRJ8Td88LRtVxFoYiOGuAGkeauI2hmA%5Ff8bB%5Fj0Syv-E0bOiYxeiAUmdbwZRopp5P%5FPb9HjDX3I2s2GgUJ1I%5FAj7Hx6XBqQF4cf8U3XXR-tZ1WrXYQwYQbkVhk70v5u-1TfPRJogQb1napu1VZlNdeY%3D&ref=antoinebuteau.com) 11. [ted.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHOaAMso%5F2yPD65tMwN0jLsuIzFUihKApa-dNWH2J93vy%5FE647%5FSn2B1MFsLp67lV9x4t4Zq-tMlsWZbAxN--RCdfCRyOjbOPXSUVo9tLJE%5F9B84BZJCPujwYPttINnkbty%5F142&ref=antoinebuteau.com) 12. [medium.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQEc9XFlIUQgelGetZ1KcePm9qaKl%5F5yMzSUQRXTjmSavY94HDaGPC1SfiNG-ThoEaEpMgyQHjeif2-6P4zbY5ahUx-qj74T2wDv95mq5kihD9lYEWfnDQWgpitKxo1l-BDoppd%5F2NtZ25cRLdLMCxJvrMUTA0zsS1IRBvJmqnS3ZKa1VjxJluW4DGSrY--at0YUefWdp%5Fuh%5FaDr61REYyPrbe8oDFfUEVATO9dTo%5F-fDpRckmQfmg%3D%3D&ref=antoinebuteau.com) 13. [simonsinek.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHhqmE228EnNxS1OmTrtz5hPvg5sBznl5bLrbpJwsw7cPH4XIfQhFnpLhD3gdVCLFxoop2pwmh3IhqJIAEiOpQaqgEEP3QUsxh39ZdHDr93x6g2Z8x-pKe%5F6wJvOzN3asVV5a9cAHUOKYYLlPnVwl5HoRUsM9NNFCM12Gb1k1l4fQ2hatypOli2MIF2PKZR&ref=antoinebuteau.com) 14. [chrislehnes.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFXj793z13rqWth6NcfCAswl2r3PT9GiudyUfGcspSaHl9-z5Z%5F%5FkYGwpxkKJdjmhXU6CQ6ZAoI1bn8sFveVbhY0JXvTeuXeBJ3otRAhDUWSMZTmJU-2dPjAMXtQ12S5OfRwEOu5l1rOQ5OQ2asx6qE5NRsPu%5FVVA1XT%5FFO24ftrmiMwSfXO4Nntcsq44rgmWGOKQ%3D%3D&ref=antoinebuteau.com) 15. [thegrowthfaculty.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGwpcqyKWD1orSte6oDG%5Fg5o-RfRalMpt0BHRbFlWOSv3YFyo7XJKdNw9euW3znLqOt7axScVF89IoREDoKTkK9-VsFK00Z2qYPN7xtGzEnYLL7mkKki-HOdX1wLKp1G3s2Zvo1gALJ1iax0fQ77Eo0G5MQzdxqgxno2CrLVsgnHXGF7noB&ref=antoinebuteau.com) 16. [youtube.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGf7b6gK7OxYi3Rf%5FaPDke71JIu18DSSqebjqtzMtelhb-44ViTOZ86N3EaoZYeQWznWKxv1ULWz098kCKQoRUmZj9536CD61uxZLbiJrC5essvVN0MAS8qRwL3OaaRWvPyTOYuzbU%3D&ref=antoinebuteau.com) 17. [youtube.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQHYpHdimOtpRr6Zz3BY-WcnqzuDejb0e2qPdDMPqdIvwptlyGQmrz%5FikDrFBzGmiOdtSuwj3Aa7A7DTdfX5lU-PqorwxnlaZy0qmu1f4C3AKE4CkPoA87nc8WPTGsA92%5FQhPhBI%5FfY%3D&ref=antoinebuteau.com) 18. [youtube.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQGIj6VhkQ0VNjKC72ao-2U%5FwZz95WVY3VWL8B6SToVzaQQdHzHlwe7kzyrMLzwhMNyGpFByVk1uJtOJu4jWJEnwIFYO7tkc27ypB38biSv6oUtR%5FdW8WdEHsp5CY4bEbRXwY3tKXcE%3D&ref=antoinebuteau.com) 19. [creativetech.consulting](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQG7uKyp4j-ouefKD5AygKi-hXCLX1I0O3QGzG9mAqIs1CCDgZ1G2-JPDxpwi4l7xfhJPzNMly6p2Z5I3Zww5jCf1UgePgUIPl2IxnglOtQvSyJXTerTBZlCwzGem6KBabQ0kUgg9HFR6XpEDPu49xHm6wyFNwu2ezZQ7fdGwBUB%5FA%3D%3D&ref=antoinebuteau.com) 20. [goodreads.com](https://www.google.com/url?sa=E&q=https%3A%2F%2Fvertexaisearch.cloud.google.com%2Fgrounding-api-redirect%2FAUZIYQFQX8KNVFOqyCWnC-sjzykptV6Jdjd9anUZ5as2ntADXqhA8hhi8E90OpncHTvu2PJZqLFdFRoGppVQvJ8VjUb1heJtBJwprzw8TOS9SMHuqEENyxuw6cMt7gpWZL3yNwuxcIEDV%5FSO4VtI%5Fgraq-6GUm9vYz2ZJoL%5F0j8oQKBVmJVpcwbJWRQgEJ63eUPpRYHEN5sdK35mOCg3eWngkNMcTfnTZkTSLfOI6g%3D%3D&ref=antoinebuteau.com) 21. [Unreasonable Hospitality, Will Guidara (2022), archive.org](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 22. [Unreasonable Hospitality, Will Guidara (2022), archive.org](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 23. [Unreasonable Hospitality, Will Guidara (2022), archive.org](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 24. [Unreasonable Hospitality, Will Guidara (2022), archive.org](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 25. [Unreasonable Hospitality, Will Guidara (2022), archive.org](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 26. [Unreasonable Hospitality, Will Guidara (2022), archive.org](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb) 27. [Unreasonable Hospitality, Will Guidara (2022), archive.org](https://archive.org/details/unreasonable-hospitality-the-remarkable-power-of-giving-people-more-than-they-expect-no-zlb)