Lessons from Codi Sanchez

Codi Sanchez, a prominent entrepreneur, investor, and founder of Contrarian Thinking, has become a leading voice in the realms of financial independence and alternative wealth creation. Her philosophy centers on challenging conventional wisdom, acquiring "boring" yet profitable businesses, and empowering individuals to take control of their financial destinies.

On Contrarian Thinking and Mindset

"Don't be afraid to be different. The world needs more contrarians." [1]
"If you do what the average person does, you will be as the average person is." [1]
"When you go against the grain in any industry, expect people to not like you." [1]
"Worrying is just praying for a future you don't want." [1]
"You have anxiety because deep down you know you could be doing bigger things." [1]
"In order to make a lot of money in investing, you have to do two things. You have to be contrarian and then you have to be right." [2]
"I think you don't have to be the most intelligent person out there if you can find where the narrative is different from the numbers." [3]
"The man who damns money has gotten it unhonorably, the man who respects it, earns it." [4]
"Hard times create hardened leaders." [4]
"You have to be the architect of your own life. The biggest mistake you can make is let somebody else write your story." [1]

On Business and Entrepreneurship

"My advice to most: Don't start, buy. Entrepreneurship is incredibly hard. 90% failure rate, average salary $46K. Instead go buy a profitable business using SBA loans just like you would a mortgage. Fastest way to own a $1M revenue biz, buy." [1]
"The best business school is… being in business." [5]
"Your first business will likely fail. All your money gets made after that." [1]
"Most people give up too fast." [1]
"Bigger the problem, bigger the $$." [1]
"I like really simple businesses because then it's easy for me to understand. Most deals go wrong because if the deal doesn't make sense on the back of a piece of paper or on a napkin, then the deal probably doesn't make sense in general." [3]
"It's the most boring businesses that create the most wealth." [6]
"Micromanaging means you hired wrong."
"No one should ever be surprised when you fire them."
"Running a company is simply prioritizing problems."

On Wealth and Financial Freedom

"Wealth isn't about buying cool things. Wealth is about becoming so sovereign you can say no to anything anytime." [1]
"Money is just a tool. It's a tool in your toolbox for you to be able to have more freedom to do more things and to say no more often." [7]
"Cash flow is king." [8]
"Companies don't want you to have multiple revenue streams because then they can't own you." [1]
"Until you have financial freedom you can't do much, because somebody else owns you."
"Your fear of losing money is stopping you from making it."
"The biggest killer of deals is time, so speed is important."
"There are six paths to buy a business with $0, including seller financing, revenue share, and profit share." [3]
"Most money is made on the private side, not on the public side, aka boring small businesses, as opposed to public stocks." [9]
"I can't get people to think for themselves until they feel safe and secure for the most part." [2]

On Work Ethic and Success

"Everybody wants the hack. Be the person who does the work." [1]
"It will not happen between the hours of 9 and 5." [1]
"Late nights, early mornings, repeat." [1]
"If you get distracted, you'll get beaten." [1]
"To do what you love, you'll have many years of doing things you hate." [1]
"Unpopular truth: Unless you try to be the best, you won't even be good." [1]
"What they don't tell you about finding your purpose is that it becomes your obsession. Most other things in life will feel like a distraction." [1]
"You don't need advice. You need to finish your to do list." [1]
"There are only two types of humans: Those who do what they say they're going to do, and everyone else." [1]
"Your grind will offend the lazy. Your joy will offend the miserable." [1]

On Personal Growth and Learning

"You'll outgrow almost everyone." [1]
"Never be embarrassed for not knowing." [1]
"It's easier to change yourself than it is to change the world." [4]
"The best way to learn business is to start one." [8]
"Find those who do instead of those who speak. Very rare characteristic." [4]
"You might be better off getting Google certifications than diplomas." [1]
"Take the jump sooner. Bet on yourself." [1]
"The worst thing that can happen isn't failure; it's never trying and drowning in mediocrity." [1]
"Upfront pain always leads to long-term gain." [7]
"What comes after curiosity is cash." [10]

Codi Sanchez's teachings offer a practical and often blunt roadmap for those seeking to build wealth outside of traditional employment. Her emphasis on acquiring existing, cash-flowing assets as opposed to starting from scratch has resonated with a large audience looking for actionable financial strategies. Her platform, Contrarian Thinking, continues to be a primary resource for her insights and educational materials. [11][12]

Learn more:

Lessons from Codi Sanchez

On Contrarian Thinking and Mindset

On Business and Entrepreneurship

On Wealth and Financial Freedom

On Work Ethic and Success

On Personal Growth and Learning

Written by Antoine Buteau

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