Strategy - Antoine Buteau

Start Here

A few useful paths through Strategy

Series Index Strategy Execution

Start with the index for moving from strategy to operating reality.

Series Index Competitive Strategy

Use the table of contents for competitive dynamics and strategic choices.

Series Index Seven Powers in the AI Era

Read the AI-era strategy series from the beginning.

Profile Lessons from John Doerr

John Doerr is a visionary engineer and venture capitalist who catalyzed the growth of some of the world’

Profile Lessons from Rohit Krishnan

Rohit Krishnan is a venture capitalist, technologist, and polymathic essayist whose work explores the intersection of complexity, artificial

Profile Lessons from Soren Larson

Soren Larson is a multi-faceted thinker whose work spans the intersections of cultural geography, artificial intelligence, and philosophical

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Move sideways by problem area.

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Wardley Mapping for Operators Series #9: Strategic Gameplay: Where to Move, Where to Wait, Where to Let Go

Once the map is visible and doctrine is decent, strategy gets more concrete. The question is no longer “what should we do about AI?” or “what is our

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Wardley Mapping for Operators Series #10: From Map to Operating Cadence

A Wardley Map earns its keep after the workshop. If it does not change cadence, budget, ownership, platform decisions, AI governance, or review questions, it is a drawing.

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Wardley Mapping for Operators Series #7: Inertia: The Invisible Force in Every Strategy

Inertia is not laziness. That is why it is dangerous. In organizations, inertia is often the residue of past success. The old model worked. The team got promoted

May 11, 2026 3 min read

Wardley Mapping for Operators Series #8: Doctrine Before Strategy

Most organizations want strategy before doctrine. They want the clever move, the market angle, the AI bet, the platform play, the reorg, the acquisition, the new operating model.

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Wardley Mapping for Operators Series #5: Evolution: Genesis, Custom, Product, Commodity

The same capability does not stay the same kind of work forever. That is one of the most useful ideas in Wardley Mapping. Capabilities evolve. They begin in

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Wardley Mapping for Operators Series #6: Why One Operating Model Never Works

A company that uses one operating model for everything will be bad at several things at once. It will be too slow for discovery, too loose for operations,

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Wardley Mapping for Operators Series #3: Start With the User, Not the Org Chart

The user is the anchor. That is the discipline most organizations quietly resist. They do not resist it because they hate users. They resist it because the org

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Wardley Mapping for Operators Series #4: Value Chains: Seeing What Your Business Actually Depends On

A value chain is where strategy stops being abstract. The phrase can sound grand, but the practice is plain: list the capabilities required to satisfy a user need,

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