Author
Antoine Buteau

Antoine Buteau

Profile 6 min read Free

Lessons from Nikita Bier

On Product Strategy and Ideation 1. Focus on a reproducible testing process over any single idea. Bier emphasizes that the unpredictability of a consumer product's success makes a solid testing process more valuable than any individual concept. [2][3] 2. Innovate on your testing process first. He advises
Profile 7 min read Free

Lessons from Varun Anand, co-founder and COO of Clay

On Go-to-Market (GTM) Strategy and Sales 1. On the "Reverse Demo" Strategy: Instead of a traditional demo, have the customer bring a real problem to solve during the call. "My goal was to solve his problem in the first 20-25 minutes... I would take notes of all
Profile 5 min read Free

Lessons from Adam Gross

On Product-Led Growth (PLG) and Go-to-Market Strategy 1. Have a "theory of your business." This means holistically understanding where your customers will come from, how you will make them successful, and how you will ultimately build a profitable business. [1] 2. PLG is not just a distribution channel;
Profile 5 min read Free

Lessons from Nikesh Arora, CEO of Palo Alto Networks

On Leadership and Management 1. "I've realized part of my job is to get people to do their best work, not tell them what to do." [1] 2. "If you're a mercurial leader who changes his mind on a dime, who behaves unpredictably.
Profile 4 min read Free

Lessons from Scott Belsky

Scott Belsky is an accomplished entrepreneur, author, and investor, Having co-founded Behance and authored influential books like "Making Ideas Happen" and "The Messy Middle," Belsky offers practical wisdom for creatives, leaders, and innovators. On Ideas and Execution 1. "It's not about ideas. It&
Profile 4 min read Free

Lessons from Brunello Cucinelli

On Humanistic Capitalism and Business 1. "I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It's my dream." [1] 2. "The great dream of my life has always been to work for the
Profile 4 min read Free

Lessons from Dylan Field, founder and CEO of Figma

On Design and Creativity 1. "Design isn't just about making things look good; it's about solving problems and improving lives. That's the legacy I hope Figma continues to build upon." [1] 2. "We're always thinking about how we can
Profile 5 min read Free

Lessons from Eric Glyman, founder and CEO of Ramp

On Startups & Entrepreneurship 1. "I think the first-time founder mindset is very scarcity-focused. Because you've never done it. I was just always terrified and thinking, 'we're months away from running out of cash. We need to do everything by hand.' So I
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