Author
Antoine Buteau

Antoine Buteau

4 min read Free

The Implementation Economy Series #7: Implementation Economics: Margin, Repeatability, and Scope Control

Implementation has economics whether the company measures them or not. Some teams treat delivery work as a temporary inconvenience on the way to software scale. Some hide it inside customer success. Some give it away to close deals. Some celebrate services revenue without asking whether the work is repeatable. Some
4 min read Free

The Implementation Economy Series #6: Domain Expertise Becomes Distribution

In complex markets, domain expertise is a product advantage and a distribution advantage. That sounds odd if you think distribution only means channels, brand, sales coverage, or partner reach. Those matter. But in implementation-heavy markets, customers also ask a more basic question: "Do these people understand our world
4 min read Free

The Implementation Economy Series #5: FDE, Consulting, CS, and Product: Who Owns What?

Implementation fails when everyone is involved and no one owns value realization. Complex products attract boundary confusion. Product wants learning. Sales wants the promise delivered. Forward-deployed engineers solve hard customer problems. Consultants redesign processes. Professional services manages scope. Customer success protects the relationship. Support handles issues. Partners want a
4 min read Free

The Implementation Economy Series #4: Workflow Redesign Is the Hidden Work

Most implementation plans understate the same thing: the customer's workflow has to change. The plan names the integration, migration, configuration, training, and launch. Those are real tasks. But they do not capture the deeper work. The product has to land inside a living system of handoffs, habits, approvals,
4 min read Free

The Implementation Economy Series #3: Implementation Is Product Discovery in Disguise

The best product research often happens after the product is sold. That sounds backward, but complex products reveal their truth in implementation. The customer has budget at stake. Real users are involved. Actual data appears. Legacy systems resist. Workflows stop being diagrams. The gap between the product's intended
5 min read Free

The Implementation Economy Series #2: The Purchase Is Not the Adoption

A purchase is a decision. Adoption is a behavior. Companies confuse the two constantly. The contract is signed, the kickoff is scheduled, the executive sponsor is enthusiastic, and everyone acts as if the hardest part is over. In some markets, that might be true. In complex B2B and AI products,
5 min read Free

The Implementation Economy Series #1: The Implementation Economy

Implementation used to be treated as the polite afterthought of software. The product was sold. The contract was signed. The revenue was booked. Then a different group of people showed up to make the thing work in the customer's environment. They migrated data, cleaned workflows, trained users, discovered
1 min read Free

Agentic GTM — Series Index

Agentic GTM is a 10 part series. Use this index as the table of contents and read the posts in order. Read the series in order Agentic GTM From SDR Labor...
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