Author

Antoine Buteau

May 10, 2026 1 min read Free

Competitive Strategy Series #2: Map the Real Competitive Set

Stop treating activity as evidence when more meetings and dashboards often leave your company no closer to a better decision.

May 10, 2026 1 min read Free

Competitive Strategy Series #5: Moats That Actually Matter

Sequencing is where strategy becomes real because even the right decisions cause damage when they happen in the wrong order.

May 10, 2026 1 min read Free

Competitive Strategy Series #4: When to Confront, Ignore, or Reframe

Catch hidden tradeoffs early while they are cheap to change, preventing the future friction of delays, churn, and quiet rework.

May 10, 2026 1 min read Free

Competitive Strategy Series #7: Sales-Led Competitive Intelligence

Sales-led competitive intelligence becomes clear when you separate who provides input from who owns the decision and holds veto power.

May 10, 2026 1 min read Free

Competitive Strategy Series #6: Pricing and Packaging, plus Competitive Pressure

Every strategic bet needs a kill condition to stop temporary experiments from hardening into permanent habits, constituencies, or budget lines.

May 10, 2026 1 min read Free

Competitive Strategy Series #10: The Competitive Strategy Audit

Skip the maturity models and use your strategy audit to find where your operating system is lying and change behavior next week.

May 10, 2026 1 min read Free

Competitive Strategy Series #9: Avoiding Competitor Obsession

Update your strategy when reality changes, not because the room has grown bored with the current direction.

May 10, 2026 1 min read Free

Competitive Strategy Series #8: Product Moves Against Competitors

Communication ensures teams understand what changed and which local optimizations should stop when executing product moves against competitors.

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