Author
Antoine Buteau

Antoine Buteau

4 min read Free

The Company’s Hidden Data Model Series #3: The Core Objects of the Business

A company does not need to model everything with equal precision. That is where ontology projects go wrong. They try to create an exhaustive dictionary of the business. Every field, every label, every workflow state, every local exception. The result is a heavy artifact that impresses architects and annoys operators.
4 min read Free

The Company’s Hidden Data Model Series #2: Bad Definitions Create Bad Decisions

Bad decisions often begin as bad definitions. The meeting looks normal. The dashboard looks polished. The data team has done its work. Everyone is arguing from numbers. But the argument is already contaminated because the underlying words do not mean the same thing to everyone in the room. Customer. Active.
4 min read Free

The Company’s Hidden Data Model Series #1: Your Company Already Has a Hidden Data Model

Most companies do not think they have an ontology. They think they have a CRM, an ERP, a billing system, a product database, a data warehouse, a few dashboards, a support tool, a workflow platform, and a terrifying number of spreadsheets. But underneath all of that, the company has a
3 min read Free

Internal Communication Series #10: Build the Internal Communication System Map

If internal communication feels noisy, slow, political, or inconsistent, do not start by rewriting the all-hands deck. Map the system. Most companies try to fix internal communication one artifact at a time: a better CEO update, a clearer Slack norm, a new newsletter, a manager FAQ, a doc cleanup,
3 min read Free

Internal Communication Series #9: Bad News, Rumors, Confidentiality, and Trust

Internal communication systems are most visible under stress. A major customer is angry. A security incident is unfolding. Revenue is off plan. A layoff is coming. A leader exits. A product launch slips. A compliance issue appears. A rumor starts. People sense that something is wrong before leadership is ready
3 min read Free

Internal Communication Series #8: Source of Truth, Search, and the End of Slack Archaeology

Every growing company eventually develops archaeologists. These are the people who know which Slack thread contains the real answer, which doc is current, which dashboard is trusted, which decision was reversed, and which executive comment changed the plan. They are valuable because the system is broken. Slack archaeology, doc spelunking,
3 min read Free

Internal Communication Series #7: Channel Strategy: What Belongs in Slack, Docs, Email, Meetings, Dashboards, All-Hands, and 1:1s

Most internal communication problems get worse when channels have no jobs. Slack carries decisions, jokes, escalations, status, executive context, customer issues, policy debates, praise, incident updates, and social noise. Docs carry strategy, half-finished thinking, outdated process, meeting notes, and decisions nobody announced. Meetings carry status that should have been
3 min read Free

Internal Communication Series #6: Async Communication Without Chaos

Async communication is often sold as the cure for meeting overload. Write more. Meet less. Record context. Let people respond on their own time. Protect deep work. Include remote employees. Reduce interruption. All true. Also incomplete. Async communication without operating rules becomes chaos with better documentation. People write long updates
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