Author
Antoine Buteau

Antoine Buteau

1 min read Free

Goals Metrics Dashboards and Reporting Series #7: Who Owns the Metric? The Accountability Problem in Reporting

The fastest way to make a metric useless is to let everyone own it. "Customer satisfaction is down" becomes a company concern. Everyone nods. Support blames product quality. Product blames onboarding. Sales blames customer fit. Data says the survey methodology changed. Nobody is necessarily wrong. The metric has
2 min read Free

Goals Metrics Dashboards and Reporting Series #6: Interpretation vs. Metric Dumps: The Difference Between Data and Decision

There's a type of meeting that happens in every organization. Someone projects a screen full of numbers. Someone else asks "so what?" A silence follows. Then someone says "we should dig into that." Nobody does. The meeting ends. The numbers sit. That's
1 min read Free

Goals Metrics Dashboards and Reporting Series #5: The Weekly Report That Nobody Reads (And the One That Works)

The standard weekly status report is a monument to the sender's discomfort with silence. It's usually a list of what you did last week, what you're doing this week, and occasionally a "blocker" section that nobody fills in honestly. It takes two
1 min read Free

Goals Metrics Dashboards and Reporting Series #4: Dashboard Design for People Who Actually Make Decisions

Most dashboards are collections. Someone decided to put every relevant number on one page. The result is a data landfill — a screen that answers the question "how are we doing?" with a 360-degree view of nothing in particular. A good dashboard answers a specific question for a
1 min read Free

Goals Metrics Dashboards and Reporting Series #3: The Gamers: How Metrics Get Gamed and What It Costs You

Every metric you publish, someone will try to optimize. Not out of malice — out of rationality. If the organization rewards a number, the rational actor optimizes that number. This is not a character flaw. It's a design flaw. When a metric gets gamed, the problem isn't
1 min read Free

Goals Metrics Dashboards and Reporting Series #2: The Metric That Lies: Why Vanity Numbers Look Good and Mean Nothing

Vanity metrics are the comfortable lies teams tell themselves. "We had 50,000 users this month." "Our NPS is up 8 points." "Page views increased 40% year-over-year." These numbers feel good. They look great in a board deck. They tell you almost
1 min read Free

Goals Metrics Dashboards and Reporting Series #1: Why Your Goals Keep Failing (And What Actually Works)

Here's what almost every goal-setting offsite looks like. You book a room for two hours. Someone puts sticky notes on a wall. Teams go around and say what they want to accomplish. Nobody argues too hard because no one owns any of it yet. By the end,
4 min read Free

Building AI Products Series #10: The Building AI Products Audit

AI products need a harder readiness test than "the demo worked." A demo proves possibility. An audit tests whether the product can create repeatable value in the real world: with messy users, imperfect data, latency, cost, permissions, uncertainty, support tickets, enterprise buyers, and model drift. Use this audit
You've successfully subscribed to Antoine Buteau
Great! Next, complete checkout to get full access to all premium content.
Welcome back! You've successfully signed in.
Unable to sign you in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.
Press ESC to close.