Author
Antoine Buteau

Antoine Buteau

2 min read Free

Pricing and Packaging Series #7: Pricing Changes the Company, Not Just the Revenue Line

A pricing change rarely stays inside the pricing page. Raise the base fee, add usage overages, move a feature into enterprise, or tighten discount authority, and the company immediately has new work: sales has to explain the change, finance has to forecast it, product has to support it, and customer
2 min read Free

Pricing and Packaging Series #6: Enterprise and Self-Serve Are Different Packaging Problems

The most common monetization mistake that grows companies make is trying to serve enterprise and self-serve customers from the same pricing page. It's understandable — you don't want to maintain two commercial systems, the product is mostly the same, and it feels more efficient to have
2 min read Free

Pricing and Packaging Series #5: Discounts Are Usually Telling You Something

There is a standard discount conversation that plays out in companies across every industry. A deal is stuck. The rep says: "If we could just get to 20% off, we could close this." The manager approves it. The deal closes. Everyone moves on. The discount is recorded in
3 min read Free

Pricing and Packaging Series #4: Seat, Usage, Hybrid, Outcome: The Model Tradeoffs

There is a recurring debate in monetization design that usually goes the same way: someone declares that per-seat pricing is dead and usage-based pricing is the future. Then someone else points out that usage-based pricing creates revenue volatility that makes forecasting impossible. Then someone suggests outcome-based
2 min read Free

Pricing and Packaging Series #3: Your Price Metric Is Doing More Work Than You Think

If you asked most founders or product leaders to write down their pricing model, they'd give you something like: "we charge per seat, $50 per user per month." If you pushed them on why per seat, the answer is usually: "it's standard,"
2 min read Free

Pricing and Packaging Series #2: Segmentation Comes Before the Price Tag

The most common mistake in monetization design is jumping straight to price. What should we charge? What should the tiers be? Should we do per-seat or per-action? These are the wrong first questions — and the answers to them are almost always wrong if you haven't answered
2 min read Free

Pricing and Packaging Series #1: Pricing and Packaging Are Not the Same Decision

Every time a company says they're "working on pricing," they usually mean something broader. They're revisiting what to charge, how to structure plans, what to include, what to gate, how buyers understand the offer. That's not a pricing decision — it's
Digest 8 min read Free

Daily Digest - 2026-05-08

1. The Chat Era is Coming to an End — Peter Yang * Why read: It outlines the crucial shift from passive chat interfaces to active, personal agents capable of autonomous task execution. * Summary: The default chat interfaces provided by major LLMs are becoming obsolete for serious work. Power users are migrating
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