Author
Antoine Buteau

Antoine Buteau

Forward-Deployed Company Series #4: How Not to Become Accenture

How Not to Become Accenture The forward-deployed model has a dark side: it can become body-shopping with a product demo attached. The slide says “strategic services.” The reality is custom work, weak repeatability, vague scopes, overloaded deployment leads, and a product roadmap quietly captured by whoever pays the

Forward-Deployed Company Series #3: Implementation Is Part of the Product

Implementation Is Part of the Product A product that only works after heroic implementation does not fully work. That sounds harsh until you look at how many enterprise software companies separate the thing they sell from the conditions required to make it valuable. Sales sells the outcome. Product ships the

Forward-Deployed Company Series #2: The Trust Problem Is the Product Problem

The Trust Problem Is the Product Problem Most failed AI deployments do not fail because the demo was weak. They fail because the buyer cannot trust the system inside the actual workflow. The model may be impressive. The interface may be polished. The ROI story may be obvious. But the

Forward-Deployed Company Series #1: The Forward-Deployed Company

The Forward-Deployed Company The clean SaaS dream was simple: build software once, sell it many times, keep humans away from the margin line, and let customers implement the product themselves. That model produced extraordinary companies. It also created a reflex that is now becoming dangerous: treating services as evidence

FinOps for the AI Era Series #10: The AI FinOps Operating System

The AI FinOps Operating System AI FinOps needs to become an operating system before the spend becomes a crisis. Not a dashboard. Not a policy memo. Not a quarterly cleanup. An operating system. The cloud version taught the pattern: visibility, allocation, tagging, showback, forecasting, commitment planning, optimization, governance, unit economics,

FinOps for the AI Era Series #9: Governance Without Becoming the Cloud Police

Governance Without Becoming the Cloud Police The fastest way to ruin AI FinOps is to make it feel like a crackdown. People are using AI because it helps them move faster, think better, draft faster, code faster, research faster, summarize faster, and automate work that used to be painful. Some

FinOps for the AI Era Series #8: Premium Intelligence Economics

Premium Intelligence Economics Frontier intelligence should be treated like scarce capital. That sentence sounds strange only because software teams are used to treating model choice as an implementation detail. Use the best model if quality matters. Use the cheap model if cost matters. Switch later if needed. That posture worked

FinOps for the AI Era Series #7: AI Product Economics: Every Feature Has a P&L

AI Product Economics: Every Feature Has a P&L Every customer-facing AI feature has a P&L whether the product team acknowledges it or not. That is one of the biggest changes AI brings to software economics. Traditional SaaS features usually had marginal costs, but they were
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