Author
Antoine Buteau

Antoine Buteau

2 min read Free

Strategy Execution Series #5: Strategy Execution Is Mostly a Coordination Problem

Every company has a strategy. Engineering has their roadmap. Product has their vision. Sales has their quota. Marketing has their campaign calendar. And none of them fully fit together — but they all call it strategy. This isn't a failure of intelligence or intent. It's structural. Strategy
2 min read Free

Strategy Execution Series #4: How to Communicate Strategy So Teams Can Use It

Most companies communicate strategy the way they communicate weather: they announce it. The CEO writes a strategy memo. The leadership team presents at an all-hands. The strategy exists now. The employees have been informed. Being informed is not the same as being able to act on something. And strategy
3 min read Free

Strategy Execution Series #3: Strategy Is Only Real When Tradeoffs Are Clear

There is a useful test for whether you have a real strategy: ask yourself what you're explicitly not doing. If the answer is "nothing — we're doing everything," you don't have a strategy. You have a list. A strategy that tries to do
2 min read Free

Strategy Execution Series #2: Why Most Strategy Fails Before Execution

The most common explanation for strategy failure is bad execution. "We had the right idea," goes the post-mortem, "but we just couldn't execute." This is almost always wrong — or at least backwards. Most strategy does not fail in execution. It fails before execution,
3 min read Free

Strategy Execution Series #1: What Keeps Showing Up in Strategy Execution

Walk into any scaling company and ask the people doing the actual work what keeps breaking, and you'll get the same answers regardless of industry, size, or stage. The strategy exists. Leadership is aligned. The plan is solid. And then something happens between the board presentation and the
2 min read Free

10. The Knowledge System Audit

A knowledge system should be audited by what it produces. Not by how many notes it contains. Not by how elegant the folder structure looks. Not by how many plugins are installed. Not by whether the graph view is impressive. The question is whether the system turns source material into
2 min read Free

09. Operating Cadence for Ideas

Ideas need cadence. Without cadence, the publishing system depends on bursts of energy. You read a lot, then forget to synthesize. You synthesize for a weekend, then stop publishing. You publish three pieces, then never feed them back into the knowledge base. The system works only when enthusiasm is high.
2 min read Free

08. AI as Editor, Librarian, and Sparring Partner

AI is most useful in a publishing system when it has jobs, not vibes. “Use AI to write more” is not a strategy. It usually produces more words and less judgment. The better approach is to assign AI specific roles inside the knowledge and publishing workflow. Three roles matter most:
You've successfully subscribed to Antoine Buteau
Great! Next, complete checkout to get full access to all premium content.
Welcome back! You've successfully signed in.
Unable to sign you in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.
Press ESC to close.