On Humanistic Capitalism and Business

  1. "I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It's my dream." [1]
  2. "The great dream of my life has always been to work for the moral and economic dignity of the human being." [2]
  3. "A company is only as good as the people who work for it." [2]
  4. "If I give you the right conditions to work, and I put you in a beautiful place, where you feel a little bit better about yourself because you know your work is being used for something greater than producing a profit, maybe you will get more creative; maybe you will want to work more." [1][3]
  5. "I tell my staff, 'Give me your best, and then go home and live your life.' I've never asked anyone to work harder, but I've told plenty that they needed rest." [1][4]
  6. "I don't want to buy something that has harmed anyone. This is my absolutely strongest belief, and I believe other people think this, too. Or if they don't now, they will." [1]
  7. "We believe in the moral and economic dignity of human beings." [1][5]
  8. "During work we support fair profitability and harmony between profit and giving back to the community." [1][5]
  9. "Greed does not benefit humans because it forces the rules of nature." [1][5]
  10. "Arrogance is not profitable, as it does not last long." [1][5]
  11. "I think businesses live longer that are on the stock market." [1][6]
  12. "I've always had an aversion to debt." [1][6]
  13. "If you are an investor, I hope that you will stay with me for three, four, ten years. But if you ask me to make profits in ways that I have to change my allure, I won't do that. I won't lose my identity." [1]
  14. "I wanted a small part of the company's profits to go to beautify all of humanity and I wanted people to work a fair amount of hours and be online the right amount of time, so that Technology and Humanism could be harmonised and a healthy balance between mind, soul and body could be restored." [1]

On Life, Philosophy, and Humanity

  1. "To me, the simplest things can have the highest value." [1][4]
  2. "Work hard, but always strive for balance in your life." [2]
  3. "Success is not about what you achieve, but who you become in the process." [2]
  4. "We should strive to be a source of inspiration for others." [2]
  5. "In my office, I have a very beautiful marble bust of Seneca. I always have my eye on him when I'm taking phone calls. He's one of the many philosophers I've always read and admired." [1][4]
  6. "The Emperor Hadrian wondered if there ever existed anyone who does not feel better after receiving a compliment, and I add that work cannot and must not steal the soul." [2][7]
  7. "The most important thing is not to be afraid. Do not be influenced by those who emphasize the aspects of difficulty and uncertainty that life holds." [8]
  8. "Beauty will save the world, every time the world, in turn, saves beauty." [9]
  9. "We must be the guardians, not the owners, of everything we have." [7]
  10. "I have worked all my life feeling in some way a sort of little guardian of creation." [2]
  11. "The attention towards others, which governs the life of the company, is a fundamental element of our good results." [2][7]
  12. "You must believe in the human being... I think that if you have 1,000 people, you have 1,000 geniuses." [10]
  13. "The true malaise of the human being — no matter whether Italian, American, Chinese — is the malaise of your soul, the uneasiness of your soul." [10]
  14. "I love you deeply, and I see you all with the eyes of a father and a man who always thinks with his soul turned towards the future. You are for me like the salt of the earth, adults and sentinels of tomorrow, worthy, like every other human being, of living in pursuit of happiness." [11]
  15. "Wealth is not, as it may seem, a light burden to bear, and only if one knows how to transform it into a gift is it acceptable to the just man." [11]
  16. "Never be too afraid of your mistakes, which are everyone's mistakes, because it is from failure that greatness is born again." [12]
  17. "Do not be ashamed to weep, because, as the great racing pilot Ayrton Senna once said, tears are the fuel of the soul." [12]
  18. "Love art, love beauty, for in them is the truth that unites the soul with the real world." [12]
  19. "Happiness lies not so much in possessing the thing we love, but in loving what is worthy of love." [12]

On Style and Craftsmanship

  1. "A cashmere knit is like a book. It is something to save and go back to time after time. It is the feeling of an embrace." [1][4]
  2. "Choose quality over quantity in every aspect of life." [2]
  3. "I come from a farming culture, where we valued raw materials above all." [1]
  4. "I wanted something that was already precious. That is why I chose cashmere. I wanted something to be desired, something to be inherited." [6]

Personal Reflections

  1. "I want to safeguard the value of lunch. For me, it is sacred. My family and I always have lunch and dinner together. And we always sit down. Food does not taste the same if you are standing up!" [1]

Learn more:

  1. My idea of Humanistic Capitalism and Human Sustainability - Brunello Cucinelli Investor Relations
  2. Frasi di Brunello Cucinelli - Aforismi
  3. Frase di Brunello Cucinelli - Aforismi
  4. 303 Brunello Cucinelli – Building a Fashion Empire, My Life Story - With Sean DeLaney
  5. Humanistic Capitalism and Human Sustainability | Brunello Cucinelli
  6. Brunello Cucinelli – the fashion philosopher - FINE+RARE
  7. How to Create a More Humane World: Lessons from Brunello Cucinelli
  8. Per una crescita giusta e garbata - Brunello Cucinelli
  9. Brunello Cucinelli: La mia vita - Suntime Magazine
  10. Brunello Cucinelli, inutile lavorare oltre 6 – 8 ore, staccate smartphone e vivete - Umbria Journal
  11. Capitalismo Umanistico: il caso Brunello Cucinelli | HR Link
  12. Brunello Cucinelli, biografia, storia, vita privata e curiosità
  13. Pensieri sul Mondo Contemporaneo - Brunello Cucinelli