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Lessons from David Cramer

Lessons from David Cramer David Cramer turned an open source side project into Sentry, an error tracking tool now used by millions of developers. He built...
1 min read Free

The Capital Allocation Theory of Growth — Series Index

The Capital Allocation Theory of Growth is a 10 part series. Use this index as the table of contents and read the posts in order. Read the series in order...
3 min read Free

The Capital Allocation Theory of Growth Series #10: The Growth Allocation Review

Most growth reporting explains what happened. A serious growth allocation review decides what should happen next. That difference changes the meeting, the...
3 min read Free

The Capital Allocation Theory of Growth Series #9: Growth Metrics Failure Modes

Every growth metric has a failure mode. The problem is not that metrics are bad. The problem is that companies let metrics prove more than they are capable...
4 min read Free

The Capital Allocation Theory of Growth Series #8: When Payback Is Not Enough

Payback is useful because it disciplines growth around cash recovery. But it is not sufficient. A company that optimizes only for short payback can become...
3 min read Free

The Capital Allocation Theory of Growth Series #7: The CFO Theory of Growth

The productive tension between growth and finance is not a bug. Growth wants more shots on goal. Finance wants to know when the cash comes back. A healthy...
3 min read Free

The Capital Allocation Theory of Growth Series #6: The Metric Stack for Growth Operators

Growth metrics sit in layers. The lower layers are not useless, but they are easier to game and easier to misunderstand. The higher layers are harder to...
4 min read Free

The Capital Allocation Theory of Growth Series #5: Attribution Is Not Incrementality

Attribution systems are useful, but they are not truth machines. They tell the company which touchpoints appeared near a conversion. They do not...
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