Lessons from Robert Alberti, Ph.D., and Michael Emmons, Ph.D.

Robert Alberti and Michael Emmons pioneered modern assertiveness training through Your Perfect Right. Their framework rejects passivity and aggression, defining assertiveness as direct, honest communication grounded in equality, respect, and regard for both parties.

Lessons from Manuel J. Smith

Manuel J. Smith was a pioneering psychologist whose When I Say No, I Feel Guilty advanced assertiveness training. His Bill of Assertive Rights asks people to become their own judges and advocates while communicating more effectively.

Lessons from Aaron Frank

Aaron Frank is a Venture Partner at Lightspeed focused on fintech. A co-founder of Final who later helped build Apple Card, he brings deep operating experience to working with founders on financial products.

Lessons from Roy Lee

Chungin “Roy” Lee is co-founder and CEO of Cluely, an AI startup known for provocative marketing and tools for virtual interactions. His embrace of controversy raises questions about distribution, fairness, and the boundary around AI-enabled cheating.

Lessons from Jay R. Galbraith

Jay R. Galbraith was an organizational theorist and consultant whose work shaped strategy and organization design. His foundational perspective examines how structures can be deliberately built to make organizations both effective today and adaptable over time.

Lessons from Angus Fletcher

Angus Fletcher is a professor of story science whose work merges neuroscience and literature to examine narrative, cognition, and well-being. His concept of storythinking explores how innate narrative intelligence helps people understand and navigate the world.

Lessons from Morgan Brown

Morgan Brown works in growth marketing and product management and co-authored Hacking Growth. A former Shopify growth executive, his disciplined, data-driven, customer-centered approach asks how startups and established companies can build sustainable, scalable growth.

Lessons from Ron Baron

Ron Baron, founder of Baron Capital, practices long-term, growth-oriented investing by finding well-managed businesses with durable competitive advantages. His discipline centers on patient ownership: choose companies carefully, then hold them long enough for their strengths to compound.

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