Profile 7 min read Free

Lessons from Kyle Poyar

On Product-Led Growth (PLG) 1. On the definition of PLG: "PLG is an end-user focused growth model in which the product is front-and-center in how you acquire, convert, and expand your customers." [1] 2. PLG is not a replacement for sales and marketing: He clarifies that while the
Profile 6 min read Free

Lessons from Simon Wardley

1. Strategy is a Cycle, Not a Linear Plan. Strategy is an iterative process of observing the landscape, orienting oneself with doctrine, deciding on a course of action, and then acting. This is based on John Boyd's OODA loop (Observe, Orient, Decide, Act). [1][2] 2. All Models
Profile 5 min read Free

Lessons from Bob Fifer

Leadership & Culture A company's culture, driven by strong leadership, is the foundation for profitability. 1. The primary goal is to be the best. Nothing motivates employees more than the clear and simple goal of being the best in the industry. [1] 2. Profits are the ultimate measure
Profile 5 min read Free

Lessons from John Cutler

On Product Management and Strategy 1. "Most 'source of truth' problems in product development aren't really about the source of truth at all. They assume that everyone wants the truth, that they can agree on what truth they're seeking, and that they'
Profile 5 min read Free

Lessons from Jade Rubick

On Leadership 1. "The higher you go in an organization, the less you know what is going on. Yet, the higher you go in an organization, the more you're responsible for fixing what's going on." [3] 2. "People don't lie to
Profile 8 min read Free

Lessons from Erik Bernhardsson, founder and CEO of Modal

On Startups and Business 1. On the nature of startups: "I used to love tinkering with hard problems, and still do – but spending 7 years at Spotify, I realized that I actually love being part of a startup journey even more." [1] 2. On finding a niche: "
Profile 7 min read Free

Lessons from Lulu Cheng Meservey

On Going Direct and Founder-Led Communication 1. On the 'Go Direct' Manifesto: "The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct." [1] This principle encourages founders to communicate directly with their
Profile 6 min read Free

Lessons from Kirsten Green, founder of Forerunner Ventures

On Investment Philosophy and Strategy 1. On the core of Forerunner's philosophy: "Forerunner has always been about understanding people, what they want today and what they will need tomorrow. It's a perspective that has shaped our portfolio and what we uniquely bring to the table
You've successfully subscribed to Antoine Buteau
Great! Next, complete checkout to get full access to all premium content.
Welcome back! You've successfully signed in.
Unable to sign you in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.
Press ESC to close.