Author
Antoine Buteau

Antoine Buteau

4 min read Free

How Revenue Leaders Deliver Under Constraint Without Sacrificing the Year Series #4: Foundation Work Has to Earn Its Right to Exist

Revenue leaders love the phrase we are building the foundation. Sometimes they should. A weak CRM, poor stage definitions, bad routing, inconsistent...
3 min read Free

How Revenue Leaders Deliver Under Constraint Without Sacrificing the Year Series #3: Weekly Targets Expose Reality Faster Than Quarterly Storytelling

Quarterly goals matter, but weekly targets are where many revenue teams finally tell themselves the truth. That is because the quarter is large enough to...
3 min read Free

How Revenue Leaders Deliver Under Constraint Without Sacrificing the Year Series #2: If You Cannot Move the Number This Week, Your Plan Is Not Ready

There is a useful question revenue leaders should ask whenever a plan sounds strong on paper: what would we do this week if the number slipped? If nobody...
3 min read Free

How Revenue Leaders Deliver Under Constraint Without Sacrificing the Year Series #1: Short-Term Revenue Execution Is a Leadership Skill

Many leaders talk about hitting the number as if it were a trait. Some people have it. Some people do not. Some teams are commercial. Others are strategic...
Profile 8 min read Free

Lessons from Antonio Gracias

Lessons from Antonio Gracias Antonio Gracias founded Valor Equity Partners and sat on the boards of Tesla and SpaceX during their most difficult scaling...
1 min read Free

Scaling Outbound Without Burning the Market — Series Index

Scaling Outbound Without Burning the Market is a 10 part series. Use this index as the table of contents and read the posts in order. Read the series in...
3 min read Free

Scaling Outbound Without Burning the Market Series #10: The Outbound Scaling Audit

At some point, the team has to make a decision. Scale outbound, pause it, narrow it, or rebuild it. That decision should not be made on instinct or a...
3 min read Free

Scaling Outbound Without Burning the Market Series #9: Where AI Helps and Where It Makes Outbound Worse

AI changes outbound, but not always in the way teams hope. It can make research faster. It can summarize account context. It can draft message variants. It...
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