Author
Antoine Buteau

Antoine Buteau

4 min read Free

Agentic GTM Series #2: From SDR Labor to Account Intelligence Loops

The classic SDR research workflow is a strange bargain. You hire people for judgment, then ask them to spend huge portions of their week collecting basic context: company description, funding, headcount, recent news, likely stakeholders, tech stack, open roles, competitors, and a few lines that might make an email feel
5 min read Free

Agentic GTM Series #1: Agentic GTM

Most teams hear "AI for GTM" and picture one of two things: more automated outbound or a smarter revenue dashboard. Both miss the bigger shift. Agentic GTM is not about sending more emails, scoring more leads, or making the CRM look busier. It is about turning repeatable GTM
1 min read Free

The End of the Dashboard — Series Index

The End of the Dashboard is a 10 part series. Use this index as the table of contents and read the posts in order. Read the series in order The End of the...
2 min read Free

The End of the Dashboard Series #10: Designing the Post-Dashboard Workflow

The practical question is not "Should we remove the dashboard?" The practical question is: "What job is this interface supposed to do?" If the job is shared visibility, a dashboard may be right. If the job is investigation, exception handling, decision support, or action, a dashboard
2 min read Free

The End of the Dashboard Series #9: The New BI Layer Is an Action Layer

Traditional BI helped organizations see the business. The next BI layer has to help them act on it. That does not mean BI teams should become owners of every workflow. It means the interface between business meaning and operational action is changing. Reporting can no longer be treated as the
2 min read Free

The End of the Dashboard Series #8: When Dashboards Still Matter

The end of the dashboard is not the end of dashboards. That distinction matters. A bad version of the post-dashboard argument turns into interface absolutism: dashboards are old, agents are new, therefore dashboards must go. That is silly. Dashboards remain useful when the job is actually dashboard-shaped. The
2 min read Free

The End of the Dashboard Series #7: Trust, Citations, Lineage, and Reversibility

The post-dashboard interface has a trust problem dashboards could often avoid. A chart can be wrong, but its wrongness is usually inspectable. A user can ask where the data came from, what filter was applied, or why the definition changed. An agent-mediated interface can be wrong in a
2 min read Free

The End of the Dashboard Series #6: From Monitoring to Exception Workflows

A lot of dashboard usage is disguised patrol work. The user opens the dashboard, scans for red numbers, checks whether anything looks strange, clicks into a few panels, compares against last week, and decides whether to do something. The ritual feels responsible. It is also expensive. It asks humans to
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