Author
Antoine Buteau

Antoine Buteau

3 min read Free

Wardley Mapping for Operators Series #8: Doctrine Before Strategy

Most organizations want strategy before doctrine. They want the clever move, the market angle, the AI bet, the platform play, the reorg, the acquisition, the new operating model. Sometimes the clever move is real. Often the basics are broken. In Wardley Mapping, doctrine means the principles and standard ways of
3 min read Free

Wardley Mapping for Operators Series #5: Evolution: Genesis, Custom, Product, Commodity

The same capability does not stay the same kind of work forever. That is one of the most useful ideas in Wardley Mapping. Capabilities evolve. They begin in genesis, where the thing is new and uncertain. They become custom, where experts build and adapt. They become products, where the market
3 min read Free

Wardley Mapping for Operators Series #6: Why One Operating Model Never Works

A company that uses one operating model for everything will be bad at several things at once. It will be too slow for discovery, too loose for operations, too rigid for product work, and too political for platform decisions. The failure may look like execution trouble, but the cause is
3 min read Free

Wardley Mapping for Operators Series #3: Start With the User, Not the Org Chart

The user is the anchor. That is the discipline most organizations quietly resist. They do not resist it because they hate users. They resist it because the org chart is closer. It has names, budgets, managers, politics, rituals, and reporting lines. It feels real. The user need is often a
3 min read Free

Wardley Mapping for Operators Series #4: Value Chains: Seeing What Your Business Actually Depends On

A value chain is where strategy stops being abstract. The phrase can sound grand, but the practice is plain: list the capabilities required to satisfy a user need, then connect the dependencies. What has to exist for the user to get the value? What depends on what? What breaks the
3 min read Free

Wardley Mapping for Operators Series #2: The Map Is Not the Territory, But It Beats a Slide Deck

A map is not reality. That is the first thing to admit, preferably before someone in the room uses it as a reason to avoid making one. A Wardley Map is a model. It leaves things out. It simplifies dependencies. It forces fuzzy judgment into rough positions. It will be
2 min read Free

Wardley Mapping for Operators Series #1: Strategy Starts With Position

Most strategy conversations start too late. The team has already decided it needs a platform, an AI initiative, a new operating model, a headcount plan, a vendor review, or a transformation program. Then everyone argues about the move. Wardley Mapping asks for something more basic first: where are we? That
Digest 5 min read Free

Daily Digest - 2026-05-10

1. Tokenmaxxing is the new Operating Model — Simon Taylor * Why read: Elite engineers are burning 60 trillion tokens to ship faster while most firms see zero gains. * Summary: Meta and other leaders treat tokens as fuel for "AI factories" rather than a software subscription cost. Productivity now equals
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