Author
Antoine Buteau

Antoine Buteau

3 min read Free

Growth Systems Series #2: Growth Models Before Growth Experiments

Experiments are only useful when they improve a model you understand. Too many companies run growth experiments before they can describe how growth is supposed to happen. They test channels, landing pages, offers, emails, onboarding steps, referral prompts, and sales sequences without a clear model of the business. The result
4 min read Free

Growth Systems Series #1: Growth Is Not a Bag of Tactics

Most growth conversations start in the wrong place. Someone asks whether the company should try outbound, SEO, LinkedIn, partner webinars, AI personalization, a referral program, a new onboarding flow, a pricing test, a community motion, paid search, account-based marketing, lifecycle emails, or some new channel that looked impressive in
1 min read Free

Personal Productivity and Knowledge Management Series #10: When Your System Crashes: A 15-Minute Triage Protocol

It happens. A new job, a bad month, a project that consumed everything. The weekly review slipped once, then twice, then you stopped counting. The inbox is 300 items. The idea of going back in feels like climbing a mountain. The instinct is to start over. Empty the inbox. Delete
3 min read Free

Personal Productivity and Knowledge Management Series #9: Why Every System Decays (And How to Diagnose It Before It Becomes a Crisis)

Every productivity system decays. This is not a failure of will or a sign that your system is bad. It's a feature of how systems work in the world. The reason is straightforward: you set up your system in a specific context — a specific job, a specific set
2 min read Free

Personal Productivity and Knowledge Management Series #8: Your System Handles Processing. You're Supposed to Do the Thinking.

Processing and thinking are not the same thing. Processing is: sorting, categorizing, reviewing, organizing, clarifying, scheduling. Thinking is: solving problems, making decisions, connecting ideas, generating options, evaluating tradeoffs. Most productivity systems are very good at the first and completely useless at the second. And then people wonder why they feel
2 min read Free

Personal Productivity and Knowledge Management Series #7: When Productivity Becomes Procrastination in Disguise

There's a version of this that plays out in every productivity community. Someone spends a year building their system. They have a sophisticated note structure. They use PARA. They have a Zettelkasten. They process their inboxes daily. They have templates for everything. They can talk for an hour
2 min read Free

Personal Productivity and Knowledge Management Series #6: The Actual Workflow for Turning Notes Into Output

Most people's note collection has no exit ramp. Something interesting appears — an article, a quote, a podcast insight, a thought that felt important during a meeting. They save it. Maybe they highlight it. Maybe they copy a quote into a notes app. Then, months later, they need to
2 min read Free

Personal Productivity and Knowledge Management Series #5: Why Your Notes Grow and Your Memory Shrinks

There is a pattern that plays out in every knowledge management system that lasts longer than six months. You start with good intentions. You capture diligently. You link notes to each other. You use tags, folders, a sophisticated structure. And then, at some point, you realize: you can't
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