Author
Antoine Buteau

Antoine Buteau

Revenue Operations 4 min read Free

Revenue Operations Series #1: RevOps Is Not Salesforce Admin. It Is the GTM Operating System

Revenue Operations gets reduced to Salesforce administration because that is where the pain becomes visible. A field is wrong. A dashboard does not tie out. A rep cannot advance an opportunity. A manager wants a new report. Someone asks RevOps to "fix the CRM." The CRM matters. But
4 min read Free

Great COO Series #10: The COO Operating Model Audit

The COO role should make the company faster, clearer, more reliable, and more honest. If it does not, something is wrong. The problem may be the person, but it is often the design of the role. COO roles fail when authority is vague, expectations are sprawling, decision rights are unclear,
5 min read Free

Great COO Series #9: Accountability Without Bureaucracy

COOs are often asked to “create more accountability.” It sounds simple. It is not. In many companies, accountability becomes bureaucracy wearing a serious face. More status meetings. More dashboards. More reporting templates. More approvals. More check-ins. More process around why work is late. Everyone becomes better at explaining work,
5 min read Free

Great COO Series #8: Cross-Functional Execution Without Becoming the Bottleneck

Cross-functional execution is where many COO roles are born and where many COO roles go to die. The problem is obvious: important work rarely fits inside one function. Enterprise deals require sales, product, legal, security, finance, implementation, and support. Product launches require product, engineering, marketing, sales, enablement, support, and
4 min read Free

Great COO Series #7: Company Metabolism: Cadence, Flow, and Operating Debt

Every company has a metabolism. It is the rate at which the company senses reality, makes decisions, allocates resources, executes commitments, learns from outcomes, and adapts. Some companies metabolize quickly: signal moves, decisions happen, resources shift, and learning changes behavior. Others metabolize slowly: information pools in functions, risks surface late,
5 min read Free

Great COO Series #6: Decision Rights: How COOs Prevent Organizational Fog

One of the COO's most valuable jobs is reducing organizational fog. Fog appears when people are busy, meetings are frequent, updates are polished, and yet nobody is quite sure who can make which decision. Work moves, but decisions do not. Teams align, then realign. Leaders leave meetings with
5 min read Free

Great COO Series #5: The CEO-COO Partnership: Trust, Tension, and Proxy Authority

The COO role lives or dies on the CEO-COO partnership. A strong COO with a weak partnership becomes politically exposed. A strong CEO with a poorly defined COO creates confusion. A friendly relationship without decision clarity creates drift. A high-trust relationship without productive tension becomes mutual reinforcement. A
5 min read Free

Great COO Series #4: COO Archetypes: Which Operating Gap Are You Filling?

“Hire a great COO” is not a hiring spec. It is a wish. The COO title hides very different jobs. Some COOs are commercial operators. Some are internal operating architects. Some are scale executives. Some are transformation leaders. Some are founder counterparts. Some run large parts of the business directly.
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