Sun Tzu was a legendary ancient Chinese military strategist, general, and philosopher traditionally believed to have authored The Art of War. For over two millennia, his masterpiece has profoundly shaped military doctrine, corporate strategy, and political theory across the globe. Today, his timeless insights on calculation, adaptability, and winning without fighting remain essential guiding principles for leaders in any competitive arena.
## Part 1: Strategic Planning and Calculation
- On Planning: "The general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand." — The Art of War: Chapter 1
- On Assessment: "If you know the enemy and know yourself, you need not fear the result of a hundred battles." — The Art of War: Chapter 3
- On Ignorance: "If you know yourself but not the enemy, for every victory gained you will also suffer a defeat." — The Art of War: Chapter 3
- On Total Ignorance: "If you know neither the enemy nor yourself, you will succumb in every battle." — The Art of War: Chapter 3
- On Preparation: "To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues." — The Art of War: Principles
- On The State: "The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin." — The Art of War: Chapter 1
- On Deception: "All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive." — The Art of War: Chapter 1
- On Misdirection: "When we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near." — The Art of War: Chapter 1
- On Temptation: "Hold out baits to entice the enemy. Feign disorder, and crush him." — The Art of War: Chapter 1
- On Objective: "There is no instance of a country having benefited from prolonged warfare." — The Art of War: Chapter 2
## Part 2: The Economics and Cost of Conflict
- On Swift Victory: "In war, then, let your great object be victory, not lengthy campaigns." — The Art of War: Chapter 2
- On Resources: "Where the army is, prices are high; when prices are high the wealth of the people is exhausted." — The Art of War: Chapter 2
- On Foraging: "A wise general makes a point of foraging on the enemy. One cartload of the enemy's provisions is equivalent to twenty of one's own." — The Art of War: Chapter 2
- On Exhaustion: "If the campaign is protracted, the resources of the State will not be equal to the strain." — The Art of War: Chapter 2
- On Rewards: "In order to kill the enemy, our men must be roused to anger; that there may be advantage from defeating the enemy, they must have their rewards." — The Art of War: Chapter 2
- On Captives: "Captured soldiers should be kindly treated and kept. This is called, using the conquered foe to augment one's own strength." — The Art of War: Chapter 2
- On Opportunity Costs: "Poverty of the State exchequer causes an army to be maintained by contributions from a distance. Contributing to maintain an army at a distance causes the people to be impoverished." — The Art of War: Chapter 2
- On Equipment: "The value of time—that is, being a little ahead of your opponent—has counted for more than either numerical superiority or the nicest calculations." — The Art of War: Chapter 2
- On Weapons: "Weapons are ominous tools to be used only when there is no alternative." — The Art of War: Taoist Influences
- On Logistics: "The line between disorder and order lies in logistics; the line between courage and cowardice lies in circumstances." — The Art of War: Chapter 5
## Part 3: Winning Without Fighting
- On Supreme Excellence: "To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting." — The Art of War: Chapter 3
- On Strategy: "Thus the highest form of generalship is to balk the enemy's plans; the next best is to prevent the junction of the enemy's forces." — The Art of War: Chapter 3
- On Alliances: "The next in order is to attack the enemy's army in the field; and the worst policy of all is to besiege walled cities." — The Art of War: Chapter 3
- On Sieges: "The rule is, not to besiege walled cities if it can possibly be avoided. The preparation of mantlets, movable shelters, and various implements of war, will take up three whole months." — The Art of War: Chapter 3
- On Patience: "The general, unable to control his irritation, will launch his men to the assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken." — The Art of War: Chapter 3
- On Bloodless Conquest: "The skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field." — The Art of War: Chapter 3
- On Force Ratios: "It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack him; if twice as numerous, to divide our army into two." — The Art of War: Chapter 3
- On Equality: "If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him." — The Art of War: Chapter 3
- On Prudence: "Hence, though an obstinate fight may be made by a small force, in the end it must be captured by the larger force." — The Art of War: Chapter 3
- On Non-Engagement: "To subdue the enemy without fighting is the acme of skill." — The Art of War: Chapter 3
## Part 4: Tactical Positioning and Defense
- On Invincibility: "The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy." — The Art of War: Chapter 4
- On Securing Victory: "To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself." — The Art of War: Chapter 4
- On Limitations: "Thus the good fighter is able to secure himself against defeat, but cannot make certain of defeating the enemy." — The Art of War: Chapter 4
- On Defensive Posture: "Security against defeat implies defensive tactics; ability to defeat the enemy means taking the offensive." — The Art of War: Chapter 4
- On Hidden Strength: "Standing on the defensive indicates insufficient strength; attacking, a superabundance of strength." — The Art of War: Chapter 4
- On True Greatness: "To see victory only when it is within the ken of the common herd is not the acme of excellence." — The Art of War: Chapter 4
- On Subtle Triumphs: "Neither is it the acme of excellence if you fight and conquer and the whole Empire says, 'Well done!'" — The Art of War: Chapter 4
- On Flawless Execution: "What the ancients called a clever fighter is one who not only wins, but excels in winning with ease." — The Art of War: Chapter 4
- On Forethought: "Hence his victories bring him neither reputation for wisdom nor credit for courage." — The Art of War: Chapter 4
- On Infallibility: "He wins his battles by making no mistakes. Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated." — The Art of War: Chapter 4
## Part 5: Momentum and Energy (Shih)
- On Organization: "The control of a large force is the same principle as the control of a few men: it is merely a question of dividing up their numbers." — The Art of War: Chapter 5
- On Command: "Fighting with a large army under your command is nowise different from fighting with a small one: it is merely a question of instituting signs and signals." — The Art of War: Chapter 5
- On Orthodoxy and Unorthodoxy: "In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory." — The Art of War: Chapter 5
- On Endless Combinations: "Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams." — The Art of War: Chapter 5
- On The Five Notes: "There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard." — The Art of War: Chapter 5
- On Synergy: "In battle, there are not more than two methods of attack—the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers." — The Art of War: Chapter 5
- On Momentum: "The onset of troops is like the rush of a torrent which will even roll stones along in its course." — The Art of War: Chapter 5
- On Precision: "The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim." — The Art of War: Chapter 5
- On Timing: "Therefore the good fighter will be terrible in his onset, and prompt in his decision." — The Art of War: Chapter 5
- On Tension: "Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger." — The Art of War: Chapter 5
## Part 6: Illusion, Deception, and Unpredictability
- On Chaos: "Amid the turmoil and tumult of battle, there may be seeming disorder and yet no real disorder at all." — The Art of War: Chapter 5
- On Feigning Weakness: "Simulated disorder postulates perfect discipline; simulated fear postulates courage; simulated weakness postulates strength." — The Art of War: Chapter 5
- On Concealment: "Hiding order beneath the cloak of disorder is simply a question of subdivision; concealing courage under a show of timidity presupposes a fund of latent energy." — The Art of War: Chapter 5
- On Manipulation: "Thus one who is skillful at keeping the enemy on the move maintains deceitful appearances, according to which the enemy will act." — The Art of War: Chapter 5
- On Initiative: "Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted." — The Art of War: Chapter 6
- On Control: "Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him." — The Art of War: Chapter 6
- On Enticement: "By holding out advantages to him, he can cause the enemy to approach of his own accord." — The Art of War: Chapter 6
- On Harassment: "If the enemy is taking his ease, he can harass him; if well supplied with food, he can starve him out; if quietly encamped, he can force him to move." — The Art of War: Chapter 6
- On Formlessness: "O divine art of subtlety and secrecy! Through you we learn to be invisible, through you inaudible; and hence we can hold the enemy's fate in our hands." — The Art of War: Chapter 6
- On Swiftness: "Appear at points which the enemy must hasten to defend; march swiftly to places where you are not expected." — The Art of War: Chapter 6
## Part 7: Weaknesses and Strengths
- On Uncontested Advance: "An army may march great distances without distress, if it marches through country where the enemy is not." — The Art of War: Chapter 6
- On Attacking the Vulnerable: "You can be sure of succeeding in your attacks if you only attack places which are undefended." — The Art of War: Chapter 6
- On Absolute Defense: "You can ensure the safety of your defense if you only hold positions that cannot be attacked." — The Art of War: Chapter 6
- On Supreme Skill: "That general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack." — The Art of War: Chapter 6
- On Concentration: "If we wish to fight, the enemy can be forced to an engagement even though he be sheltered behind a high rampart and a deep ditch. All we need do is attack some other place that he will be obliged to relieve." — The Art of War: Chapter 6
- On Avoidance: "If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely traced out on the ground. All we need do is to throw something odd and unaccountable in his way." — The Art of War: Chapter 6
- On Discovery: "By discovering the enemy's dispositions and remaining invisible ourselves, we can keep our forces concentrated, while the enemy's must be divided." — The Art of War: Chapter 6
- On Numerical Superiority: "We can form a single united body, while the enemy must split up into fractions. Hence there will be a whole pitted against separate parts of a whole." — The Art of War: Chapter 6
- On Secrecy of Attack: "The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points." — The Art of War: Chapter 6
- On Overextension: "If he sends reinforcements everywhere, he will everywhere be weak." — The Art of War: Chapter 6
## Part 8: Maneuvering and Adaptability
- On Tactical Water: "Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards." — The Art of War: Chapter 6
- On Adapting to the Enemy: "So in war, the way is to avoid what is strong and to strike at what is weak." — The Art of War: Chapter 6
- On Form: "Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing." — The Art of War: Chapter 6
- On Constant Change: "Therefore, just as water retains no constant shape, so in warfare there are no constant conditions." — The Art of War: Chapter 6
- On Divine Adaptability: "He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain." — The Art of War: Chapter 6
- On The Five Elements: "The five elements (water, fire, wood, metal, earth) are not always equally predominant; the four seasons make way for each other in turn." — The Art of War: Chapter 6
- On Complexity: "In war, the general receives his commands from the sovereign, collects his army and concentrates his forces." — The Art of War: Chapter 7
- On The Difficulty of Maneuver: "After that, comes tactical maneuvering, than which there is nothing more difficult. The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain." — The Art of War: Chapter 7
- On The Artifice of Deviation: "Thus, to take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of deviation." — The Art of War: Chapter 7
- On Calculated Risks: "Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous." — The Art of War: Chapter 7
## Part 9: Leadership and the Nature of the Army
- On Motivation: "When the soldiers are fully inspired, they will not fear." — The Art of War: Chapter 11
- On Firmness: "The general must be severe, yet not overbearing; he must be demanding, but not cruel." — The Art of War: Principles
- On Treating Soldiers: "Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death." — The Art of War: Chapter 10
- On Spoiling Troops: "If, however, you are indulgent, but unable to make your authority felt; kind-hearted, but unable to enforce your commands; and incapable, moreover, of quelling disorder: then your soldiers must be likened to spoilt children; they are useless for any practical purpose." — The Art of War: Chapter 10
- On Composure: "It is the business of a general to be quiet and thus ensure secrecy; upright and just, and thus maintain order." — The Art of War: Chapter 11
- On Knowledge of Terrain: "We are not fit to lead an army on the march unless we are familiar with the face of the country—its mountains and forests, its pitfalls and precipices, its marshes and swamps." — The Art of War: Chapter 7
- On The Nine Situations: "The art of war recognizes nine varieties of ground: dispersive, facile, contentious, open, intersecting, serious, difficult, hemmed-in, and desperate." — The Art of War: Chapter 11
- On Desperate Ground: "On desperate ground, fight. When there is no place of refuge at all, it is desperate ground." — The Art of War: Chapter 11
- On Seizing Opportunity: "Rapidity is the essence of war: take advantage of the enemy's unreadiness, make your way by unexpected routes, and attack unguarded spots." — The Art of War: Chapter 11
- On Fearless Resolve: "Throw your soldiers into positions whence there is no escape, and they will prefer death to flight." — The Art of War: Chapter 11
## Part 10: Intelligence and Espionage
- On Foreknowledge: "Now the reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge." — The Art of War: Chapter 13
- On Spirits and Gods: "What is called 'foreknowledge' cannot be elicited from spirits, nor from gods, nor by analogy with past events, nor from calculations. It must be obtained from men who know the enemy situation." — The Art of War: Chapter 13
- On The Five Spies: "Hence the use of spies, of whom there are five classes: Local spies; inward spies; converted spies; doomed spies; surviving spies." — The Art of War: Chapter 13
- On The Divine Skein: "When these five kinds of spy are all at work, none can discover the secret system. This is called 'divine manipulation of the threads.' It is the sovereign's most precious faculty." — The Art of War: Chapter 13
- On Internal Intelligence: "Having inward spies, means making use of officials of the enemy. Having converted spies, means getting hold of the enemy's spies and using them for our own purposes." — The Art of War: Chapter 13
- On Intimacy with Spies: "Hence it is that with none in the whole army are more intimate relations to be maintained than with spies." — The Art of War: Chapter 13
- On Generosity: "None should be more liberally rewarded. In no other business should greater secrecy be preserved." — The Art of War: Chapter 13
- On Sagacity and Wisdom: "Spies cannot be usefully employed without a certain intuitive sagacity. They cannot be properly managed without benevolence and straightforwardness." — The Art of War: Chapter 13
- On Deceptive Operations: "Without subtle ingenuity of mind, one cannot make certain of the truth of their reports." — The Art of War: Chapter 13
- On The Ultimate Key to Victory: "Hence it is only the enlightened ruler and the wise general who will use the highest intelligence of the army for purposes of spying and thereby they achieve great results." — The Art of War: Chapter 13
