Competitive Strategy
Source-grounded pack with Competitive Position Map, Competitive Response Brief, and Moat Evidence Review, plus 1 more.
Use this pack when
Choose this pack when the work touches Competitive Strategy and you need a bounded workflow with explicit inputs, a defined output, and human review gates.
Included workflows
Choose the job in front of you.
4 source-grounded skills. Load one workflow at a time.
Competitive Position Map
Use this workflow when a product or company must identify the alternatives customers actually choose, select a defensible wedge and beachhead, and make an explicit expansion path with refusals, evidence, owner, and change conditions.
Output Return a competitive position map with decisionboundary, customeralternatives, buyingcriteria, evidenceandgaps, chosenwedge, beachhead, expansionsequence, explicitrefusals, owner, and changeconditions.
Competitive Response Brief
Use this workflow when a competitor move, price or packaging pressure, or requested product response requires a deliberate choice to confront, ignore, reframe, experiment, or stop rather than reactive feature copying.
Output Return a competitive response brief with verifiedsignal, affectedcustomerchoice, materiality, responseposture, optionsandtradeoffs, pricingorproducteconomics, recommendation, workstopped, testandkillcondition, owner, and checkpoint.
Moat Evidence Review
Use this workflow when a team claims switching cost, proprietary data, brand, distribution, network effects, scale, or execution speed as a moat and must test whether customer behavior and competitor difficulty support the claim.
Output Return a moat evidence sheet with causalclaim, protectedcustomerchoice, advantagemechanism, behavioralevidence, imitationcost, compoundingloop, dependenciesanddecay, contraryevidence, confidence, falsificationtest, and decision.
Run Competitive Intelligence Loop
Use this workflow when sales, product, customer, and market signals must be collected ethically, converted into decision-grade competitive evidence, guarded against competitor obsession, and audited into a short repair list.
Output Return a competitive intelligence loop with decisionscope, rolesandrights, captureschema, validatedpatterns, watchitems, routing, obsessionguardrails, reviewdecisions, sourcetrail, and five-itemrepairlist.
Human review
Keep consequential decisions explicit.
These workflows structure analysis and artifacts; they do not authorize autonomous external, personnel, financial, legal, security, or other high-impact action.
Source and files
Grounded in the complete Competitive Strategy series.
10 source essays · 4 usable skills · reviewed Jul 2026