Competitive Strategy
Source-grounded pack with Competitive Position Map, Competitive Response Brief, and Moat Evidence Review, plus 1 more.
Get this packGrounded in the complete Competitive Strategy series.
Open the pack, choose a workflow, and follow its setup and input instructions. You can also open each workflow below.
10 source essays · 4 usable skills · reviewed Jul 2026
Use this pack when
Choose this pack when the work touches Competitive Strategy and you need a bounded workflow with explicit inputs, a defined output, and human review gates.
Choose the job in front of you.
4 source-grounded skills. Load one workflow at a time.
Competitive Position Map
Use this workflow when a product or company must identify the alternatives customers actually choose, select a defensible wedge and beachhead, and make an explicit expansion path with refusals, evidence, owner, and change conditions.
Output specification
Return a competitive position map with decision_boundary, customer_alternatives, buying_criteria, evidence_and_gaps, chosen_wedge, beachhead, expansion_sequence, explicit_refusals, owner, and change_conditions.
Competitive Response Brief
Use this workflow when a competitor move, price or packaging pressure, or requested product response requires a deliberate choice to confront, ignore, reframe, experiment, or stop rather than reactive feature copying.
Output specification
Return a competitive response brief with verified_signal, affected_customer_choice, materiality, response_posture, options_and_tradeoffs, pricing_or_product_economics, recommendation, work_stopped, test_and_kill_condition, owner, and checkpoint.
Moat Evidence Review
Use this workflow when a team claims switching cost, proprietary data, brand, distribution, network effects, scale, or execution speed as a moat and must test whether customer behavior and competitor difficulty support the claim.
Output specification
Return a moat evidence sheet with causal_claim, protected_customer_choice, advantage_mechanism, behavioral_evidence, imitation_cost, compounding_loop, dependencies_and_decay, contrary_evidence, confidence, falsification_test, and decision.
Run Competitive Intelligence Loop
Use this workflow when sales, product, customer, and market signals must be collected ethically, converted into decision-grade competitive evidence, guarded against competitor obsession, and audited into a short repair list.
Output specification
Return a competitive intelligence loop with decision_scope, roles_and_rights, capture_schema, validated_patterns, watch_items, routing, obsession_guardrails, review_decisions, source_trail, and five-item_repair_list.
Keep consequential decisions explicit.
These workflows structure analysis and artifacts; they do not authorize autonomous external, personnel, financial, legal, security, or other high-impact action.