Draft page for review before public site publication.

This is one pack in the Operator Agent Skills catalog: portable context packs and agent skills for Codex, Claude Code / cowork, OpenClaw, Hermes, and similar operator-agent runtimes.

Source series

Go-To-Market Strategy

Who it is for

Operators, founders, executives, managers, chiefs of staff, BizOps leads, product leaders, revenue leaders, and AI agents helping them make decisions from live operating context.

When to use it

Use this pack to translate market thesis into ICP focus, channel choices, and account-plan work. The four skills are deliberately sequenced so diagnosis, mapping, planning, and review do not collapse into one vague prompt.

Included skills

  • GTM Thesis Builder — Use this workflow when you are working on go-to-market strategy and need to produce a reusable artifact or operating spec. Its distinct job inside the GTM Strategy Pack is to produce the implementation-ready spec; use the neighboring skills for ICP Focus Check, Channel Fit Evaluator, GTM Operating Plan.
  • ICP Focus Check — Use this workflow when you are working on go-to-market strategy and need to diagnose the current state and name the operating risk. Its distinct job inside the GTM Strategy Pack is to produce the icp focus check; use the neighboring skills for GTM Thesis Builder, Channel Fit Evaluator, GTM Operating Plan.
  • Channel Fit Evaluator — Use this workflow when you are working on go-to-market strategy and need to handle the evaluator step without overlapping the other skills in the pack. Its distinct job inside the GTM Strategy Pack is to produce the channel fit evaluator; use the neighboring skills for GTM Thesis Builder, ICP Focus Check, GTM Operating Plan.
  • GTM Operating Plan — Use this workflow when you are working on go-to-market strategy and need to turn the decision into sequenced work with gates and owners. Its distinct job inside the GTM Strategy Pack is to produce the sequenced operating plan; use the neighboring skills for GTM Thesis Builder, ICP Focus Check, Channel Fit Evaluator.

How to load in Codex / Claude Code / OpenClaw / Hermes

  1. Start from START_HERE.md, manifest.json, or the main catalog.
  2. Select this pack, then select one skill for the immediate job.
  3. Load only the pack README.md, the selected skill file, and the matching example if a concrete prompt pattern helps.
  4. Preserve the selected skill's output schema, assumptions, failure modes, and human review gates.
  5. Do not treat a skill as permission for autonomous external action; keep external, personnel, financial, legal, security, and high-impact decisions behind explicit human review.

packs/13-gtm-strategy