Go-To-Market Strategy
Source-grounded pack with Channel Fit Evaluator, GTM Operating Plan, and GTM Thesis Builder, plus 1 more.
Get this packGrounded in the complete Go-To-Market Strategy series.
Open the pack, choose a workflow, and follow its setup and input instructions. You can also open each workflow below.
10 source essays · 4 usable skills · reviewed Jul 2026
Use this pack when
Choose this pack when the work touches Go-To-Market Strategy and you need a bounded workflow with explicit inputs, a defined output, and human review gates.
Choose the job in front of you.
4 source-grounded skills. Load one workflow at a time.
Channel Fit Evaluator
Use this workflow when a company must design or diagnose its self-serve, sales-led, enterprise, partner, or hybrid motion and distribution path against how buyers discover, trust, decide, implement, and create enough value to support the economics.
Output specification
Return a motion and distribution decision with:
GTM Operating Plan
Use this workflow when leadership has a GTM thesis and must sequence discovery, beachhead proof, repeatability, capacity, adjacency, and new motions using economic assumptions, unlock criteria, experiments, exclusions, and a recurring strategy audit.
Output specification
Return a GTM operating plan with:
GTM Thesis Builder
Use this workflow when leadership must choose or repair a coherent go-to-market strategy across beachhead, urgent problem, buyer, positioning, category, narrative, motion, pricing, distribution, product dependencies, economics, sequence, and explicit exclusions.
Output specification
Return a GTM thesis with:
ICP Focus Check
Use this workflow when a company must select, narrow, defend, or revisit its ideal customer profile as a strategic allocation decision based on urgency, access, proof transfer, product fit, economics, expansion, competitive path, and explicit exclusions.
Output specification
Return an ICP decision memo with:
Keep consequential decisions explicit.
These workflows structure analysis and artifacts; they do not authorize autonomous external, personnel, financial, legal, security, or other high-impact action.