Profile 7 min read Free

Lessons from Mayur Gupta, Kraken CMO

On Marketing Philosophy 1. On the new role of marketing: "Every moment is a brand moment and every moment is a growth & revenue opportunity. Brand is performance and performance is brand." [1] 2. On moving beyond campaigns: "I think that marketing for many years has been
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Lessons from Praveer Melwani, Figma CFO

On Finance Strategy and the Role of the CFO 1. On the CFO as a "truth seeker": "I view the role of Finance as a truth seeker or spiritual guide for the organization." [1] 2. On the evolving perception of Finance: "The role of Finance
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Lessons from Peter Kazanjy

On the Founder's Role in Sales 1. "Your first customers should come from the founder." This is a core tenet of Kazanjy's philosophy, emphasizing that founders are best positioned to understand the initial market reaction and refine the sales process. [1] 2. "You
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Lessons from Byrne Hobart

On Bubbles, Stagnation, and Progress Hobart's work frequently returns to the theme of technological stagnation and the surprising role that financial bubbles can play in breaking out of it. He argues that our aversion to the chaos of bubbles may be stifling the very risk-taking necessary for transformative
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Lessons from Paul Millerd

The Pathless Path vs. The Default Path The core of Millerd's philosophy revolves around the distinction between the "default path" the conventional, often unexamined, life script of school, a prestigious job, and relentless striving and the "pathless path," a journey of embracing uncertainty and
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Lessons from Kyle Poyar

On Product-Led Growth (PLG) 1. On the definition of PLG: "PLG is an end-user focused growth model in which the product is front-and-center in how you acquire, convert, and expand your customers." [1] 2. PLG is not a replacement for sales and marketing: He clarifies that while the
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Lessons from Simon Wardley

1. Strategy is a Cycle, Not a Linear Plan. Strategy is an iterative process of observing the landscape, orienting oneself with doctrine, deciding on a course of action, and then acting. This is based on John Boyd's OODA loop (Observe, Orient, Decide, Act). [1][2] 2. All Models
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Lessons from Bob Fifer

Leadership & Culture A company's culture, driven by strong leadership, is the foundation for profitability. 1. The primary goal is to be the best. Nothing motivates employees more than the clear and simple goal of being the best in the industry. [1] 2. Profits are the ultimate measure
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