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Louis Têtu is Executive Chairman of Coveo, where he served as CEO until April 2025, and a co-founder of Taleo, acquired by Oracle for $1.9 billion. His career offers lessons in building enterprise software and AI businesses.
Agile project success depends on a limited set of organizational, people, process, project, and technical conditions. The principles create value when applied within their proper scope, with assumptions examined and increments continually adjusted as circumstances change.
Checklists excel when context is immaterial and procedures can be standardized, but they falter amid ambiguity and unpredictable variation. Simple and complicated problems reward paradigmatic thinking; complex problems demand narrative thinking that connects events into a contextual whole.
Sales and marketing pursue the same revenue engine from different horizons: one emphasizes quotas and customer problems, the other relationships and profitability. Aligning incentives, language, lead handling, and field feedback turns predictable conflict into stronger performance.