Author
Antoine Buteau

Antoine Buteau

2 min read Free

AI-Native GTM Series #5: Account Intelligence Is an Attention System

The best AI account intelligence system is not a dossier generator. It is an attention system. A beautiful account brief is useful only if it helps a human make a better choice: which account deserves attention, why now, what evidence supports the move, who should act, and what kind of
2 min read Free

AI-Native GTM Series #4: The Source-of-Truth Problem Gets Harder

AI does not reduce the need for revenue data discipline. It raises the cost of not having it. Before AI, bad GTM data created bad reports, messy handoffs, weak forecasts, and recurring arguments. With AI, the same bad data becomes polished recommendations, confident account briefs, automated next steps, and believable
2 min read Free

AI-Native GTM Series #3: The GTM Signal Layer

The first layer of AI-native GTM is not outreach. It is sensing. Most revenue teams are surrounded by market information and still learn slowly. Prospect objections sit in call recordings. Win/loss notes disappear into fields nobody trusts. Support tickets expose promise gaps. Product usage reveals expansion paths. Content
2 min read Free

AI-Native GTM Series #2: Automation Is Not the Goal

The fastest way to ruin AI-native GTM is to start with the question, “What can we automate?” That question sounds practical. It is usually a trap. It pushes the company toward volume before judgment: more emails, more tasks, more summaries, more sequences, more scored accounts, more auto-generated next
4 min read Free

AI-Native GTM Series #1: AI-Native GTM Is a Revenue Learning System

Most AI GTM programs start in the wrong place. They ask how to generate more emails, more sequences, more call notes, more landing pages, more social posts, more lead scores, more campaign variants, and more forecast summaries. That is understandable. GTM teams are always under pressure to create more pipeline
Profile 8 min read Free

Lessons from Ted Turner

Ted Turner, the visionary media mogul and founder of CNN, revolutionized the broadcasting industry by anticipating the power of 24-hour global news and satellite technology. Beyond his disruptive business strategies and legendary competitive spirit, Turner later dedicated his life and immense wealth to unprecedented environmental conservation and global philanthropy.
Digest 6 min read Free

Daily Digest - 2026-05-06

1. Software, meet your new user: agents — ashu garg * Why read: A compelling look at how products must adapt for non-human users as AI autonomy increases. * Summary: AI models can now complete complex tasks over long horizons, transitioning from simple chatbots to autonomous agents. Consequently, developers must design tools
Digest 7 min read Free

Daily Digest - 2026-05-05

1. Agent observability needs feedback to power learning — Harrison Chase * Why read: A necessary reframing of agent observability from debugging traces to building a continuous learning loop. * Summary: Most teams treat agent observability merely as a debugging tool to inspect why an agent failed. While traces show what happened, you

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