Tag

metrics-reporting

Goals Metrics Dashboards and Reporting Series #10: The Metrics You Track Today vs. The Outcomes That Matter Later

Here's a situation that plays out constantly in operations: a team ships a major feature. Everything looks good. Usage metrics are healthy. The launch is declared a success. Eighteen months later, customer health scores are declining. A year after that, churn starts ticking up. Nobody connects it to

Goals Metrics Dashboards and Reporting Series #9: Beyond the Dashboard: Operational Reviews That Drive Action

A dashboard on a screen is not a meeting. A meeting is a decision-making event. Most operational reviews are dashboards on a screen with no decisions attached. The meeting ends. Action items are captured. Nothing changes. Six weeks later, the same metrics are the same, and the same concerns are

Goals Metrics Dashboards and Reporting Series #8: Executive Dashboards vs. Team Dashboards: Same Data, Different Worlds

Dashboard design is the screen-level problem. Audience design is the operating problem: who needs which view, at what grain, to make which decision? A VP of Engineering and an engineering team lead may look at the same system. They should see different things. The VP wants to know: are we

Goals Metrics Dashboards and Reporting Series #7: Who Owns the Metric? The Accountability Problem in Reporting

The fastest way to make a metric useless is to let everyone own it. "Customer satisfaction is down" becomes a company concern. Everyone nods. Support blames product quality. Product blames onboarding. Sales blames customer fit. Data says the survey methodology changed. Nobody is necessarily wrong. The metric has

Goals Metrics Dashboards and Reporting Series #6: Interpretation vs. Metric Dumps: The Difference Between Data and Decision

There's a type of meeting that happens in every organization. Someone projects a screen full of numbers. Someone else asks "so what?" A silence follows. Then someone says "we should dig into that." Nobody does. The meeting ends. The numbers sit. That's

Goals Metrics Dashboards and Reporting Series #5: The Weekly Report That Nobody Reads (And the One That Works)

The standard weekly status report is a monument to the sender's discomfort with silence. It's usually a list of what you did last week, what you're doing this week, and occasionally a "blocker" section that nobody fills in honestly. It takes two

Goals Metrics Dashboards and Reporting Series #4: Dashboard Design for People Who Actually Make Decisions

Most dashboards are collections. Someone decided to put every relevant number on one page. The result is a data landfill — a screen that answers the question "how are we doing?" with a 360-degree view of nothing in particular. A good dashboard answers a specific question for a specific

Goals Metrics Dashboards and Reporting Series #3: The Gamers: How Metrics Get Gamed and What It Costs You

Every metric you publish, someone will try to optimize. Not out of malice — out of rationality. If the organization rewards a number, the rational actor optimizes that number. This is not a character flaw. It's a design flaw. When a metric gets gamed, the problem isn't
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