Author
Antoine Buteau

Antoine Buteau

5 min read Free

Discovery and Customer Research Without Theater Series #6: Evidence Quality and Synthesis

Evidence Quality and Synthesis starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Evidence Quality and Synthesis: in discovery and customer research, teams often mistake fluency for progress. Evidence Quality and Synthesis: they can explain the issue,
5 min read Free

Discovery and Customer Research Without Theater Series #5: Segments and Jobs, plus Use Cases

Segments and Jobs, plus Use Cases starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Segments and Jobs, plus Use Cases: in discovery and customer research, teams often mistake fluency for progress. Segments and Jobs, plus Use
5 min read Free

Discovery and Customer Research Without Theater Series #4: Customer Language as Strategy Input

Customer Language as Strategy Input starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Customer Language as Strategy Input: in discovery and customer research, teams often mistake fluency for progress. Customer Language as Strategy Input: they can
5 min read Free

Discovery and Customer Research Without Theater Series #3: Listening for Evidence, Not Validation

Listening for Evidence, Not Validation starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Listening for Evidence, Not Validation: in discovery and customer research, teams often mistake fluency for progress. Listening for Evidence, Not Validation: they can
5 min read Free

Discovery and Customer Research Without Theater Series #2: Research Questions Before Interviews

Research Questions Before Interviews starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Research Questions Before Interviews: in discovery and customer research, teams often mistake fluency for progress. Research Questions Before Interviews: they can explain the issue,
5 min read Free

Discovery and Customer Research Without Theater Series #1: Discovery Should Change Decisions

Discovery Should Change Decisions starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Discovery Should Change Decisions: in discovery and customer research, teams often mistake fluency for progress. Discovery Should Change Decisions: they can explain the issue,
1 min read Free

Catch-Up GTM for Mid-Market and Traditional-Industry Companies — Series Index

Catch Up GTM for Mid Market and Traditional Industry Companies is a 10 part series. Use this index as the table of contents and read the posts in order...
4 min read Free

Catch-Up GTM for Mid-Market and Traditional-Industry Companies Series #10: A Practical 12-Month Catch-Up GTM Roadmap

Most GTM transformation roadmaps fail because they start at the finish line. Everyone wants better data, better automation, better forecasting, better AI...
You've successfully subscribed to Antoine Buteau
Great! Next, complete checkout to get full access to all premium content.
Welcome back! You've successfully signed in.
Unable to sign you in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.
Press ESC to close.