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Discovery and Customer Research Without Theater Series #7: Avoiding Research Theater

Avoiding Research Theater starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Avoiding Research Theater: in discovery and customer research, teams often mistake fluency for progress. Avoiding Research Theater: they can explain the issue, name the stakeholders,
5 min read Free

Discovery and Customer Research Without Theater Series #6: Evidence Quality and Synthesis

Evidence Quality and Synthesis starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Evidence Quality and Synthesis: in discovery and customer research, teams often mistake fluency for progress. Evidence Quality and Synthesis: they can explain the issue,
5 min read Free

Discovery and Customer Research Without Theater Series #5: Segments and Jobs, plus Use Cases

Segments and Jobs, plus Use Cases starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Segments and Jobs, plus Use Cases: in discovery and customer research, teams often mistake fluency for progress. Segments and Jobs, plus Use
5 min read Free

Discovery and Customer Research Without Theater Series #4: Customer Language as Strategy Input

Customer Language as Strategy Input starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Customer Language as Strategy Input: in discovery and customer research, teams often mistake fluency for progress. Customer Language as Strategy Input: they can
5 min read Free

Discovery and Customer Research Without Theater Series #3: Listening for Evidence, Not Validation

Listening for Evidence, Not Validation starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Listening for Evidence, Not Validation: in discovery and customer research, teams often mistake fluency for progress. Listening for Evidence, Not Validation: they can
5 min read Free

Discovery and Customer Research Without Theater Series #2: Research Questions Before Interviews

Research Questions Before Interviews starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Research Questions Before Interviews: in discovery and customer research, teams often mistake fluency for progress. Research Questions Before Interviews: they can explain the issue,
5 min read Free

Discovery and Customer Research Without Theater Series #1: Discovery Should Change Decisions

Discovery Should Change Decisions starts with a simple test: does this make the work more decidable, or does it only make the work easier to describe? Discovery Should Change Decisions: in discovery and customer research, teams often mistake fluency for progress. Discovery Should Change Decisions: they can explain the issue,
1 min read Free

Catch-Up GTM for Mid-Market and Traditional-Industry Companies — Series Index

Catch Up GTM for Mid Market and Traditional Industry Companies is a 10 part series. Use this index as the table of contents and read the posts in order...

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