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When Founder-Led Sales Should End Series #4: The Founder-Led Sales Exit Criteria

Founder led sales should not end because the founder is bored, busy, or uncomfortable. It should end when the work has produced enough repeatability that...
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When Founder-Led Sales Should End Series #3: Your First Sales Hire Cannot Find Product-Market Fit for You

One of the most expensive early GTM mistakes is hiring a sales person to solve a product market fit problem. It rarely sounds that blunt in the moment. It...
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When Founder-Led Sales Should End Series #2: Why Founders Try to Hire Sales Too Early

Founders usually do not hire sales too early because they are lazy. They do it because sales is uncomfortable. The product is still incomplete. The...
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When Founder-Led Sales Should End Series #1: Founder-Led Sales Is Customer Discovery With Revenue Attached

Most early sales advice makes the founder choose between two bad stories. In one story, sales is a dark art that founders should hand to a professional as...
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Lessons from Mike Heller, partner at Floodgate

Lessons from Mike Heller, partner at Floodgate Mike Heller is a partner at Floodgate focused on early stage go to market strategy. He helped build the...
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Lessons from Dannie Herzberg

Lessons from Dannie Herzberg Before her roles as President of Baseten and Partner at Sequoia Capital, Dannie Herzberg built her reputation scaling...
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Daily Digest - 2026-05-19

1. I tried letting my scheduled agents deliver only HTML, and I'm not going back — Vox Why read: Why you should stop making your agents dump Markdown into...
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Daily Digest - 2026-05-18

1. The new startup bottleneck — Hiten Shah * Why read: Shipping fast is easy now; the hard part is knowing if what you built actually works. * Summary: AI lets you push code daily, but if you aren't talking to users, you're just making noise. The bottleneck moved

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