GTM, Sales & Marketing

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Lessons from Ashley Mayer

Ashley Mayer, a venture capitalist and communications expert, connects storytelling with operational execution at Coalition Operators, advancing a tactics-first approach to building brands informed by her work shaping narratives across Box, Social Capital, and Glossier.

Lessons from max altschuler

Max Altschuler, founder of Sales Hacker and general partner at GTMfund, helped scale Outreach as marketing vice president and now focuses on equipping B2B SaaS companies through a broad network of cross-functional go-to-market executives.

Lessons from Cedric Pech

Cedric Pech, a veteran sales leader and former MongoDB president of field operations and chief revenue officer, champions sales as a craft, arguing that authentic human development should take precedence over the pull of short-term metrics.

Lessons from Simon Lejeune

Simon Lejeune, chief growth officer at Wealthsimple, applies “productive laziness” and a preference for global maxima over incremental gains, offering a growth philosophy centered on finding the largest opportunity rather than merely polishing local improvements.

Lessons from Brandon Clauser

Brandon Clauser, an enterprise sales leader and coach, brings experience closing multimillion-dollar deals to a tactical, CFO-led B2B strategy built around Business Value Power Rankings™, ambitious account selection, and the disciplined pursuit of difficult accounts.

Lessons from Stevie Case

Stevana “Stevie” Case, a technology executive and pioneering professional gamer, brings experience from competitive Quake, Twilio, and automated compliance to revenue leadership at Vanta, connecting performance under pressure with the work of scaling organizations.

Lessons from carl eschenbach

Carl Eschenbach, CEO of Workday and a former Sequoia Capital general partner, draws on experience scaling VMware to unite blue-collar work ethic with go-to-market discipline, emphasizing simplicity and human-centered values as foundations for technical scale.

Lessons from David Placek

David Placek, founder of Lexicon Branding and creator of names including BlackBerry, Pentium, and Sonos, combines cognitive linguistics with market strategy to show how disciplined naming can help brands become distinctive and cut through global noise.

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