GTM, Sales & Marketing

Page 3 of 10 · Back to latest writing

Lessons from Maja Voje

Maja Voje is a go-to-market strategist, author, and growth advisor who offers a pragmatic, customer-centric framework for reaching product-market fit, arguing that durable scaling depends less on generic tactics than on strategic focus and proprietary customer insight.

Lessons from Eric Janssen

Eric Janssen is an Ivey Business School professor, Ivey Academy CEO, podcast host, and repeat technology founder who reframes sales as a fundamental life skill while examining the hustle and grit required to sustain meaningful growth.

Lessons from eric nowoslawski

Eric Nowoslawski, founder of Growth Engine X, applies deep data analysis and AI-powered personalization to automated outbound sales, showing how modern B2B companies can turn cold email into more predictable revenue pipelines at enormous scale.

Lessons from Tiffany Bova

Tiffany Bova is a business strategist and author who connects sustainable growth to the synergy between customer and employee experience, arguing that strategic intentionality and technological empowerment strengthen both sides of that relationship over time.

Lessons from Rory Sutherland

Rory Sutherland, Vice Chairman of Ogilvy UK, explores behavioral economics through the “psycho-logic” of human behavior, showing how small psychological changes can produce enormous value when costly engineering solutions fail and conventional logic narrows the field.

Lessons from Dharmesh Shah

Dharmesh Shah, co-founder and CTO of HubSpot and author of OnStartups, treats culture as a product and business as a human problem, connecting entrepreneurship, inbound growth, and AI to the craft of building companies people love.

Lessons from Danielle Morrill

Danielle Morrill, entrepreneur, investor, operator, Twilio’s first employee, and co-founder and CEO of Mattermark, pairs data-driven growth and developer community building with unusual transparency about the mental and operational challenges across the startup lifecycle.

Lessons from Armand Farrokh and Nick Cegelski

Armand Farrokh and Nick Cegelski, founders of 30 Minutes to President’s Club, reject sales fluff in favor of no-nonsense, hyper-actionable tactics, translating prospecting and cold calling into practical, repeatable frameworks designed for consistent execution.

Choose your reading rhythm.

Start with a weekly briefing, add daily notes, or hear only when a durable essay or research update is ready.

You've successfully subscribed to Antoine Buteau
You've successfully subscribed to Antoine Buteau
Welcome back! You've successfully signed in.
Unable to sign you in. Please try again.