Antoine Buteau

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Lessons from Bill Binch

Bill Binch, a software sales leader and Battery Ventures operating partner, teaches founders the mechanics of structuring sales teams. His experience at Marketo and Pendo sharpens a central operating lesson: forecasting discipline must hold as organizations scale.

Lessons from David Rudnitsky

David Rudnitsky built the sales engine behind Salesforce’s growth and codified an 11-rule enterprise playbook later documented in Behind the Cloud. His methods illuminate navigating large organizations, coordinating deal teams, and closing major contracts.

Lessons from Mark Cranney

Mark Cranney built enterprise sales engines for Opsware, SignalFx, and Skydio, then challenged technical founders’ belief that good software sells itself. His frameworks recast hiring and organizational pain mapping as engineered processes, stripping mystery from enterprise sales.

Lessons from Brian McCarthy

Brian McCarthy, a Chief Revenue Officer with experience at Rubrik, ThoughtSpot, and AppDynamics, builds sales organizations around strict execution. His methods connect trait-based hiring, disciplined forecasting, and operational consistency to the creation of reliable revenue teams.

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