Framing is choosing the useful shape of the truth. Spin hides the inconvenient part.
A good frame helps people understand stakes, tradeoffs, and sequence. A manipulative frame makes the decision easier by removing information people deserve.
The test is simple: would the frame still feel fair if someone opposed your preferred option using the same facts? If not, you may be decorating the argument instead of clarifying it.
Operator artifact: frame decisions with option, upside, cost, risk, who pays, and what happens if we wait. Include the cost of your preferred path.
Field test: Frame the decision around the real tradeoff, including the cost of your preferred option.
This is part 5 of 10 in Influence Without Manipulation.
