Profile 8 min read

Lessons from Jef Raskin

Jef Raskin, creator of the Apple Macintosh project and a human-computer interaction pioneer, argued for technology that serves people. “The Humane Interface” challenges designers and engineers to prioritize human needs and cognition over machine efficiency.
Profile 6 min read

Lessons from Alfred Lin

Alfred Lin, a Sequoia Capital partner and key architect behind Zappos, Airbnb, and DoorDash, brings operating and investing experience to company building. His leadership philosophy makes strong, intentional culture a foundation for enduring organizations.
Profile 6 min read

Lessons from Angela Duckworth

Angela Duckworth, a psychologist and author, studies what makes achievement possible through grit, her term for passion and perseverance directed toward long-term goals. Her work asks how those qualities combine and endure over the long horizon of achievement.
Profile 8 min read

Lessons from Ed Catmull

Ed Catmull, Pixar co-founder and former Walt Disney Animation Studios president, examines how leaders can foster creativity and innovation. His work focuses on people, teams, and the unseen organizational forces that can prevent new ideas from flourishing.
Profile 9 min read

Lessons from Chris Voss

Chris Voss, a former FBI lead international kidnapping negotiator and author of “Never Split the Difference,” translates high-stakes experience into a philosophy of human interaction, influence, and negotiation applicable to business and everyday life.
Profile 5 min read

Lessons from John Boyd

John Boyd, a fighter pilot and military strategist, developed ideas on strategy, leadership, and decision-making that traveled far beyond the cockpit. His “To Be or to Do” challenge asks whether personal ambition matters more than consequential action.
Profile 8 min read

Lessons from Cedric Chin

Cedric Chin, the operator and writer behind Commoncog, studies skill acquisition, decision-making, and knowledge in complex fields. His focus on tacit knowledge challenges framework-first learning by emphasizing expertise that cannot be fully written down or learned from books.
Profile 6 min read

Lessons from William Bridges

William Bridges, an authority on change and transition, distinguished external events from the internal psychological process of adapting to them. His work clarifies why managing transformation requires attention not only to circumstances, but also to human adjustment.

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