Tag

Sales & Marketing

Profile 7 min read Free

Lessons from Emily Kramer

Emily Kramer, a seasoned marketing leader and co-founder of MKT1, is a prominent voice in the B2B startup marketing world. Through her newsletter, podcasts, and interviews, she shares a wealth of knowledge and actionable frameworks. On Marketing Strategy & Frameworks 1. On the core of marketing: "Forget all the
Profile 6 min read Free

Lessons from Steve Kenning

On Strategy & Annual Planning 1. The Goal is a Single Number: The most effective annual strategy is a single, clear metric (e.g., total deliveries) with a key constraint (e.g., minimum unit economics). This provides ultimate clarity and focus. 2. Clarity Trumps Expansive Vision-Speak: When asked for a
Profile 6 min read Free

Lessons from Brian Balfour

Brian Balfour, the founder and CEO of Reforge and former VP of Growth at HubSpot, is a prominent voice in the fields of product growth, strategy, and user acquisition. On Growth Strategy and Frameworks 1. "Growth is a system between acquisition, retention, and monetization. Change one and you affect
Profile 6 min read Free

Lessons from John McMahon, creator of MEDDIC

1. "Found business pain creates opportunity. Quantified business pain drives higher price points. Implicated business pain drives urgency." [1] 2. "Business pain and urgency finds business Champions. Business champions get you to the Economic Buyer. The Economic Buyer has access to major funds. You sell big deals
Profile 5 min read Free

Lessons from Brian Halligan

On Inbound Marketing and the Modern Customer At the core of Halligan's philosophy is the idea that marketing should be a magnet, not a sledgehammer. 1. "People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt
Profile 6 min read Free

Lessons from Maggie Hott

As a prominent figure in the tech industry and a key leader in OpenAI's go-to-market strategy, Maggie Hott has shared numerous insights on building and scaling successful sales organizations. Drawing from her extensive experience at companies like Eventbrite, Slack, Webflow, and OpenAI, her advice offers a valuable playbook
Profile 4 min read Free

Lessons from Justin Gage

On Marketing to Technical Audiences Justin Gage's core philosophy revolves around authentic and helpful engagement with developers, whom he sees as a practical and solution-oriented audience. 1. "The secret (hint: not a secret) to marketing to developers is the same as marketing to anyone: understand your audience,
Profile 7 min read Free

Lessons from Mayur Gupta, Kraken CMO

On Marketing Philosophy 1. On the new role of marketing: "Every moment is a brand moment and every moment is a growth & revenue opportunity. Brand is performance and performance is brand." [1] 2. On moving beyond campaigns: "I think that marketing for many years has been
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