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Steve Kenning provides a focal point for strategy and annual planning, inviting scrutiny of how long-range direction is translated into a yearly operating agenda and how planning can preserve strategic intent through concrete choices.
Brian Balfour, founder and CEO of Reforge and former VP of Growth at HubSpot, works across product growth, strategy, and user acquisition. His perspective centers on the frameworks that turn growth from an ambition into a disciplined practice.
John McMahon, creator of MEDDIC, teaches that discovered, quantified, and implicated business pain creates opportunity, value, and urgency. His sales discipline separates activity from accomplishment, prizes coachability and adaptability, and insists that leaders mirror reality for their teams.
Brian Halligan, HubSpot co-founder and board member, Sequoia partner, Propeller Ventures founder, and MIT Sloan lecturer, shares lessons on inbound marketing, leadership, culture, hiring, and scaling.
Maggie Hott is a go-to-market leader at OpenAI and a founding partner in 20SALES. She shares practical guidance on hiring sales teams, designing go-to-market motions, and scaling enterprise growth.
Justin Gage approaches marketing to technical audiences through authentic, helpful engagement, treating developers as practical, solution-oriented people. His philosophy invites marketers to study usefulness and credibility before reaching for persuasion, performance, or promotional polish.
Mayur Gupta, Kraken CMO, focuses on marketing philosophy and the principles beneath day-to-day practice. His domain invites study of how a coherent point of view shapes choices about audiences, messages, priorities, and execution.
Peter Kazanjy focuses on the founder’s role in sales, highlighting a responsibility that extends beyond building the product itself. The question worth studying is how founders learn directly from selling while shaping an early commercial motion.