Author
Antoine Buteau

Antoine Buteau

5 min read Free

Customer Success Systems That Actually Retain Series #1: Customer Success Is Not Relationship Management

Customer success exists to make customer value real, not to make customers like the vendor. This distinction is the foundation of a retention system that actually functions under pressure. When the economy tightens and budgets are scrutinized, the accounts that survive are not the ones with the friendliest account managers.
1 min read Free

Enterprise Sales in the AI Era — Series Index

Enterprise Sales in the AI Era is a 10 part series. Use this index as the table of contents and read the posts in order. Read the series in order...
3 min read Free

Enterprise Sales in the AI Era Series #10: The Enterprise Sales Audit

The final test is whether the enterprise sales motion can repeatedly turn account complexity into clear decisions. The audit has to leave behind a changed artifact or it becomes another review ritual. The decision is where the motion needs redesign first: qualification, research, buying committee coverage, champion strength, action planning,
3 min read Free

Enterprise Sales in the AI Era Series #9: Deal Inspection Changes When AI Writes the Notes

AI-generated notes and updates make inspection easier to fake unless managers inspect evidence quality. Cleaner notes are useful only when they make weak evidence easier to challenge. The decision is whether the opportunity has advanced in customer reality, not whether the CRM has newer text. Inspection work has to
3 min read Free

Enterprise Sales in the AI Era Series #8: Competitive Deal Strategy Moves From Battlecards to Judgment

AI makes competitor information easier to assemble, which makes judgment about the actual competitive situation more important. The opponent is often the customer's current workaround, not the named vendor. The decision is whether the deal is competing against a named vendor, the status quo, internal build, budget delay,
4 min read Free

Enterprise Sales in the AI Era Series #7: Executive Alignment Is Not Executive Theater

Executive alignment matters when it clarifies risk and priority. It fails when it becomes performative access. Executive contact should resolve a specific uncertainty, not decorate the account plan. The decision is what the executive conversation needs to resolve that the rep-level process cannot resolve. Executive work has to earn
3 min read Free

Enterprise Sales in the AI Era Series #6: Security and Procurement Are Part of the Sale

Security, legal, finance, and procurement are not back-office obstacles; they are part of how enterprise customers buy. Review work belongs in the deal strategy before the late-stage scramble. The decision is whether the vendor can lower perceived risk without hiding real constraints. Review work has to move risk
4 min read Free

Enterprise Sales in the AI Era Series #5: Mutual Action Plans Become Operating Contracts

The mutual action plan should be the operating contract for the buying process, not a spreadsheet the rep updates for management. A plan only matters when the buyer recognizes it as their path to a decision. The decision is whether both sides agree on the sequence of work required to
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