Profile 6 min read

Lessons from Eleanor Dorfman

Eleanor Dorfman is Anthropic’s Head of Industries, focused on applying AI to revenue workflows and connecting enterprise sales with customer success. Her advice addresses account planning, churn management, and the demands of scaling go-to-market teams.
Profile 8 min read

Lessons from Edward Bernays

Edward Bernays helped create modern public relations by applying Sigmund Freud’s psychoanalysis to commerce and politics. His work raises enduring questions about engineered consent, irrational desire, elite influence, and campaign mechanics that shape mass behavior.
Profile 6 min read

Lessons from Ed Lenta

Ed Lenta led Asia Pacific and Japan expansion for major software companies. His perspective connects rapid regional growth with the migration of enterprise data systems to cloud architectures, while insisting that AI applications prove their practical value.
Profile 8 min read

Lessons from Doug Pepper

Doug Pepper is a General Partner at ICONIQ Growth and former Managing Director at Shasta Ventures. His experience investing in and advising software companies offers a grounded view of SaaS metrics, category creation, enterprise markets, and board dynamics.
Profile 8 min read

Lessons from Dini Mehta

Dini Mehta is a software executive who grew Lattice’s revenue while sustaining near-zero voluntary attrition. Her approach links competency-based hiring and psychological safety to rapid hypergrowth, moves upmarket, multiple products, and founder advising.
Profile 7 min read

Lessons from Dietrich Mateschitz

Dietrich Mateschitz co-founded Red Bull after encountering a local energy tonic in Thailand, transforming a regional syrup into a global beverage, media, and sports business. His decisions offer an unusual study in category creation, marketing, risk, and privacy.
Profile 7 min read

Lessons from Devon Zuegel

Devon Zuegel is a software engineer and urbanist who created GitHub Sponsors and founded the Esmeralda Institute. She studies how physical spaces and digital tools shape behavior and coordination, linking open-source ecosystems with the design of walkable towns.
Profile 7 min read

Lessons from Denise Persson

Denise Persson is Snowflake’s Chief Marketing Officer, where she helped define the Data Cloud category and guide go-to-market strategy through an IPO. Her experience connects AI-enabled marketing, evolving data use, and direct accountability for sales revenue.

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