Profile 5 min read

Lessons from Archana Agrawal

Archana Agrawal, a software developer turned go-to-market leader, helped build Atlassian’s marketing engine before leading Airtable and Intercom, and studies how product-led growth can reach the enterprise without sacrificing operational rigor across marketing teams.
Profile 4 min read

Lessons from Anna Binder

Anna Binder, former Head of People at Asana, treats company culture like a product, applying user research, beta testing, and iteration to HR practices while examining how aligned, high-performance teams can scale with intention.
Profile 10 min read

Lessons from Aaron Zamost

Aaron Zamost, founder of Background Partners and lecturer at UC Berkeley Law, draws on leading communications and People at Square to explain media cycles, corporate messaging, and direct CEO accountability.
Profile 9 min read

Lessons from Alex Kracov

Alex Kracov, Dock CEO and co-founder and Lattice’s first marketing hire, brings a zero-to-one approach to B2B marketing, showing how founder-led growth, demand generation, guided selling, and aligned revenue teams can improve the buyer experience.
Profile 8 min read

Lessons from Rich Rao

Rich Rao applies engineering principles to go-to-market leadership, drawing on roles at Google, Meta, Intuit, and Altruist to frame revenue growth, product roadmaps, sales operations, and small-business support as systems that can be deliberately designed.
Profile 8 min read

Lessons from Douglas Hanna

Douglas Hanna, an operations and revenue leader at Grafana Labs, Zendesk, and Kustomer, examines the central open-source business tension: how to commercialize software without alienating developers, while setting sound prices, building sales teams, and operating effectively as an executive.
Profile 9 min read

Lessons from Rachel Hepworth

Rachel Hepworth, a growth marketing builder at Slack and Notion before becoming Harvey’s CMO, defines B2C2B as enterprise adoption driven by consumer-grade design and individual activation, clarifying how product-led growth converts free users into enterprise accounts.
Profile 9 min read

Lessons from Jeanette Mellinger

Jeanette Mellinger, a user experience research advisor and former UXR leader at BetterUp and Uber Eats, helps early-stage founders replace assumptions with useful customer interviews and reliable feedback loops, sharpening the search for genuine problem-solution fit.

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