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Bryant Chou, Webflow’s co-founder and CTO, built a platform translating visual design into production code and helped shape the no-code movement, offering a study in finding product-market fit while scaling technical strategy and engineering teams.
Ben Lang, a former Notion community and marketing leader and Mapme founder, shows how bottom-up growth, pre-launch marketing, ambassador programs, and user-generated templates can turn enthusiastic software users into a decentralized force for adoption.
Ashley Kramer, GitLab’s Chief Marketing and Strategy Officer, connects product engineering with go-to-market strategy by translating technical capabilities into clear stories, offering a practical lens on product-led growth, leadership, and modern software development.
Archana Agrawal, a software developer turned go-to-market leader, helped build Atlassian’s marketing engine before leading Airtable and Intercom, and studies how product-led growth can reach the enterprise without sacrificing operational rigor across marketing teams.
Anna Binder, former Head of People at Asana, treats company culture like a product, applying user research, beta testing, and iteration to HR practices while examining how aligned, high-performance teams can scale with intention.
Aaron Zamost, founder of Background Partners and lecturer at UC Berkeley Law, draws on leading communications and People at Square to explain media cycles, corporate messaging, and direct CEO accountability.
Alex Kracov, Dock CEO and co-founder and Lattice’s first marketing hire, brings a zero-to-one approach to B2B marketing, showing how founder-led growth, demand generation, guided selling, and aligned revenue teams can improve the buyer experience.
Rich Rao applies engineering principles to go-to-market leadership, drawing on roles at Google, Meta, Intuit, and Altruist to frame revenue growth, product roadmaps, sales operations, and small-business support as systems that can be deliberately designed.