Author
Antoine Buteau

Antoine Buteau

The Builder Shift series #10: The Builder Shift Audit

The builder shift is not a slogan. It is an audit of how your company turns workflow knowledge into safe, useful, maintainable internal systems. The question is not whether you are "using AI." The question is whether AI has changed your build-versus-buy line, your internal builder model, your

The Builder Shift series #9: What Not to Build

The hardest part of the builder shift is not building. When AI lowers creation cost, more ideas will look reasonable. A team can prototype a custom CRM view, an onboarding tool, a contract assistant, a planning app, a forecast workflow, or a support triage system quickly enough that saying yes

The Builder Shift series #8: Platform Teams Become More Important

AI does not make platform teams less important. It makes them more important. When fewer people could build software, central engineering and IT teams could control more through scarcity. Requests entered a queue. Projects were prioritized. Production access was limited. That model was slow, but the blast radius was somewhat

The Builder Shift series #7: The Maintenance Trap

AI makes the first version cheaper. That is useful. It is also the trap. A prototype can appear in a day. A useful internal tool can appear in a week. A workflow that once required a formal project can now be assembled by a motivated operator with AI assistance, APIs,

The Builder Shift series #6: Shadow IT Becomes Shadow Product

Shadow IT used to mean teams buying tools or building workarounds outside official channels. AI changes the shape of the problem. The risky artifact is no longer only an unauthorized app or spreadsheet. It is a working internal product: a workflow assistant, review queue, dashboard, agent, approval tool, research system,

The Builder Shift series #5: Build Around Buy

The strongest builder-shift pattern is not replacing every purchased tool. It is building around buy. Most companies already own useful systems of record. The problem is that work does not happen neatly inside one system. A renewal risk workflow might require product usage, support tickets, CRM history, contract terms, customer

The Builder Shift series #4: The Rise of Internal Builders

AI expands who can build. That does not mean every employee becomes a software engineer. It means the boundary between operator and builder gets more interesting. The most valuable internal builders are often not the people farthest from the work. They are the operators who understand the workflow deeply enough

The Builder Shift series #3: The First Target Is Spreadsheet Ops

The first serious target for the builder shift is not the polished SaaS stack. It is spreadsheet ops. Every company has them: business-critical processes running through spreadsheets, copy/paste work, manual lookups, Slack nudges, CSV exports, calendar reminders, and one person who knows which tab is the real one. These
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