Profile 8 min read Free

Lessons from Mishti Sharma

Mishti Sharma is a product marketer and writer who brought editorial storytelling to B2B software and popularized "Go-To-Market Engineering" as an early employee at Clay. Drawing on her background in philosophy and cultural journalism, she applies the same writer's sensibility to scaling a data platform as
1 min read Free

Wardley Mapping for Operators — Series Index

Wardley Mapping for Operators is a 10-part series. Use this page as the table of contents and read the posts in order. Read the series in order 1. Strategy Starts With Position 2. The Map Is Not the Territory, But It Beats a Slide Deck 3. Start With the User,
2 min read Free

Wardley Mapping for Operators Series #9: Strategic Gameplay: Where to Move, Where to Wait, Where to Let Go

Once the map is visible and doctrine is decent, strategy gets more concrete. The question is no longer “what should we do about AI?” or “what is our platform strategy?” It becomes: given this user need, this value chain, this stage of evolution, this inertia, and this climate, where should
3 min read Free

Wardley Mapping for Operators Series #10: From Map to Operating Cadence

A Wardley Map earns its keep after the workshop. If it does not change cadence, budget, ownership, platform decisions, AI governance, or review questions, it is a drawing. Maybe a smart drawing. Still a drawing. Operators should treat the map as an input to the operating system of the company.
3 min read Free

Wardley Mapping for Operators Series #7: Inertia: The Invisible Force in Every Strategy

Inertia is not laziness. That is why it is dangerous. In organizations, inertia is often the residue of past success. The old model worked. The team got promoted for it. The systems were built around it. The budget follows it. The dashboards measure it. The customers learned it. The executives
3 min read Free

Wardley Mapping for Operators Series #8: Doctrine Before Strategy

Most organizations want strategy before doctrine. They want the clever move, the market angle, the AI bet, the platform play, the reorg, the acquisition, the new operating model. Sometimes the clever move is real. Often the basics are broken. In Wardley Mapping, doctrine means the principles and standard ways of
3 min read Free

Wardley Mapping for Operators Series #5: Evolution: Genesis, Custom, Product, Commodity

The same capability does not stay the same kind of work forever. That is one of the most useful ideas in Wardley Mapping. Capabilities evolve. They begin in genesis, where the thing is new and uncertain. They become custom, where experts build and adapt. They become products, where the market
3 min read Free

Wardley Mapping for Operators Series #6: Why One Operating Model Never Works

A company that uses one operating model for everything will be bad at several things at once. It will be too slow for discovery, too loose for operations, too rigid for product work, and too political for platform decisions. The failure may look like execution trouble, but the cause is
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